8:00am
Breakfast and Registration
9:00am
Welcome and Opening Remarks
Brandon Gutman, Co-Founder, Brand Innovators
Marc Sternberg, Co-Founder, Brand Innovators
David Teicher, Chief Content Officer, Brand Innovators
Event Co-Chair: Rebecca Silver, VP, Brand Strategy, BuzzFeed
Event Co-Chair: Laura Henderson, SVP Marketing, BuzzFeed
9:10am
Moving at the Speed of Social
What do exploding watermelons, a lipgloss fidget spinner, and $1,000 cake have in common? They’re all part of how BuzzFeed uses digital advantages to get closer to the consumer and build massive global brands. Join BuzzFeed’s SVP of Marketing, Laura Henderson, as she shares the secrets to building some of the world’s most dynamic brands like Tasty, Nifty and As/Is at record speed. After spending nearly a decade at Mondelez she joined BuzzFeed at a time when brand building on the internet has become vital to the success of all brands, and today she can share how non-digital brands can use digital advantages to grow their own brands.
Laura Henderson, SVP Marketing, BuzzFeed
9:50am
Fireside Chat
Hear from Andrew Eis, Head of Marketing for Hiball, on how he’s energizing Anheuser-Busch with entrepreneurial swagger.
Andrew Eis, Head of Marketing, Hiball, Anheuser Busch InBev
Moderated by: John Riley, VP of Sales, US, MinuteMedia
10:15am
Success Story – The 3 Little Words That Can Help You Master Multichannel Creative
If you feel overwhelmed by the demands from your organization to produce more, more, more content—and across all the platforms and channels and the latest social networks and for every audience and segment imaginable—take a breath. You’re about to learn the content equivalent of meditation. In this presentation, you’ll hear about the super simple content marketing framework used at Monster that allows the brand to do more with less, across paid, owned, and earned channels. For Monster, this strategy has delivered meaningful content for the audience while delivering real results for the business—and hopefully it will do the same for you.
Margaret Magnarelli, VP of Marketing, Monster.com
10:40am
Fireside Chat
Margaret Magnarelli, VP of Marketing, Monster.com
Moderated by: Moderated by: Paul Kontonis, CMO, WHOSAY
11:00am
Networking Break
11:20am
Keynote — Spreading Social Love: The Power of Opportunistic Storytelling
A dental floss cake for the brother of the bride. A Syrian refugee with a second chance. The five-year-old who wanted to change the world. In an era of constant noise, expanding markets and multi-channel strategies, we’ll take a closer look at the low-hanging social opportunities many brands are overlooking, the power of “whisper” stories, and the powerful content that can result. Carrie Sloan leads the Global Content Lab at Johnson & Johnson, where she oversees the corporate site, Facebook, Twitter, LinkedIn and, soon, Instagram.
Carrie Sloan, VP, Director of the Global Content Lab, Johnson & Johnson
11:45am
Fireside Chat
Carrie Sloan, VP, Director of the Global Content Lab, Johnson & Johnson
Moderated by: Wendy Kalison, Director, Content Partnerships, Studio71
12:05pm
Fireside Chat
Mike Scafidi, Director, Data Accelerator, PepsiCo
Moderated by: Jeremy Steinberg, CRO, Yieldmo
12:30pm
Lunch
1:30pm
Panel: Navigating The New Technologies & Platforms Changing The Media Industry
Adam Benaroya, Senior Manager, Global Head of Performance Media, Hewlett Packard Enterprise (HPE)
Kevin Nemeth, VP Digital & Media, TD Bank
Theresa LaMontagne, Director, Digital Marketing and Media Operations, Verizon
Moderated by: Scott Hendrickson, SVP, Sales, News Corp | News IQ
2:05pm
Fireside Chat
Daryl Drabinsky, Digital Innovation, Aetna
Moderated by: Robyn Hannah, Senior Director, Global Communication, Dynamic Signal
2:25pm
Research Presentation: Where Are the Grown Ups: Adulthood vs. Adulting
With the ‘traditional’ path to adulthood becoming the exception vs. the norm, BuzzFeed and Publicis set out to understand how people today are (or are not) navigating their progression towards adulthood. In this session Edwin Wong, SVP of Research and Insights will share their findings, delving into their behaviors, attitudes and preferences, and how together they developed a playbook for brands to become powerful partners with younger consumers by providing the content they value highly via the sources they trust most.
Edwin Wong, SVP Research & Insights, BuzzFeed
2:50pm
Networking Break
3:10pm
Fireside Chat – Engaging Consumers Across Media & Devices
Traci Spiegelman, Director, Global Media, Mastercard
Moderated by: Zach Kubin, Vice President of Sales and Partnerships, Parsec Media
3:35pm
Exploring The Future of Social Media
The social media explosion over the past decade is arguably the most important paradigm shift in the history of brand marketing, to date. For the first time ever, consumers were given a voice and the ability to establish an open and meaningful dialogue with their favorite brands and the brands were given new platforms and tools engage with their consumers on a 1:1 basis, 24 hours a day, seven days a week.
But the role social media plays in the marketing strategy and media mix has evolved significantly. No longer helmed by interns, operated in silos, and relegated to a budgetary afterthought, Social Media’s role spans communications, advertising, PR, customer service, content marketing, and paid advertising. It’s role for brands and consumers is ubiquitous and is often the driving behind the most successful campaigns and consumer engagement.
So how are the most successful brands in America successfully using social media to get a meaningful market advantage over their competitors? How have brands re-envisioned it’s role within the broader marketing, advertising, and media ecosystem?
Moderated by: Robyn Hannah, Senior Director, Global Communication, Dynamic Signal
Rael Enteen, Director of Digital & Social Media, New York Jets
Jessica Goon, Sr. Director of Digital, KIND Snacks
Andrea Port, Director, Public Relations and Social Media, Kohl’s
Ryan Saghir, Director of Digital, Sabra Dipping Company
4:15pm
Its a wrap!
