December

12

2019

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December

13

2019

Brand Innovators Future Of Marketing & Media

Hosted by

Brand Innovators Future Of Marketing & Media

December

12

2019

-

December

13

2019

Hosted by

We will be in festive New York City this holiday season for our last big event of 2019: a summit on Marketing & Media Innovation. Our friends from SAP will host us inside their impressive Next-Gen Open Innovation Space at Hudson Yards. Hear senior marketers from brands like Estée Lauder, MasterCard, Pfizer, Heineken and Electronic Arts (EA) talk about podcasting, customer loyalty, programmatic, creative in-housing and how to build a truly 21st-century brand. Hope you can join us for this one last chance to reflect on the state of digital marketing before the calendar flips from 2019 to 2020.

To register for the all events associated with this multi-day event, click the register button above or scroll down to the registration form below. You can register for individual events on their respective pages.

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Day 1

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Day 2

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Day 3

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AGENDA

9:00am

Welcome & Opening Remarks

Brandon Gutman, Co-Founder, Brand Innovators
Marc Sternberg, Co-Founder, Brand Innovators
David Teicher, Editor and Chief Content Officer

Event Chair: Alicia Tillman, Chief Marketing Officer, SAP

9:10am

Fireside Chat — Behind The Bottle: Nestle Waters

Mike Sallette, Head of Brand Media, Nestle Waters
Smeeta Khetarpaul, Director, Group Marketing Manager – Poland Spring, Nestle Waters

9:40am

Fireside Chat

Alex Sutton, Director, Acquisition and Paid Digital Media, Avis Budget Group

10:05am

Digital Media & Marketing 2020

Jess Goon, VP Digital Marketing, Kind Snacks
Ryan Saghir, Director of Integrated Marketing, Sabra Dipping
Stacey Warshaw, Director, Digital Marketing, Ann Inc.

Moderated by: Andrew Beranbom, Co-Founder & CEO, FirstTube Media

10:35am

CPG Marketing in 2020

Kristina Gerschel, Global Marketing Director, Merck
Colleen Sherry, US Digital Media & Marketing Lead, Henkel

11:00am

Networking Break

11:30am

Fireside Chat

Alicia Tillman, Chief Marketing Officer, SAP

11:55am

Fireside Chat — Loyalty & CRM For The Modern Brand-Consumer Relationship

Jenna Klebanoff, Director, CRM & Member Marketing, Equinox

12:15pm

POV – CommerceIQ

12:30pm

LUNCH

1:00pm

Building a 21st Century Brand

Ben Collier, Executive Director of Brand, JPMorgan
Catherine Leitner, Global Marketing Director, St. Regis Hotels & Resorts

Moderated by: Gian LaVecchia, SVP, Brand Partnerships & Agency Sales, Americas, DoubleVerify

1:35pm

POV – 2020 is the year we build trust back in Influencer Marketing

Aimee Kelly, Influencer, Chic My Styles

Moderated by: Adam Williams, CEO, Takumi

1:50pm

Keynote

Alison Giordano, Vice President, Consumer Marketing, Sponsorships & Content Marketing, MasterCard

2:10pm

Fireside Chat

Alison Giordano, Vice President, Consumer Marketing, Sponsorships & Content Marketing, MasterCard

Moderated by: Matt Kershaw, VP Global Partnerships + Strategy, Vox Media

2:25pm

Success Story – Branded Podcast

Chad Parizman, Head of Social Media and Digital Communications, Pfizer
Erica Santiago, Sr. Manager, Digital Content, Pfizer

2:45pm

Fireside Chat

Chad Parizman, Head of Social Media and Digital Communications, Pfizer
Erica Santiago, Sr. Manager, Digital Content, Pfizer

Moderated by: Evan Lang, VP, GM of Audio, Vox Media

3:00pm

It’s a Wrap!

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Day 2!

9:00am

Welcome

Brandon Gutman, Co-Founder, Brand Innovators
Marc Sternberg, Co-Founder, Brand Innovators
David Teicher, Editor and Chief Content Officer

9:15am

Keynote

9:45am

Fireside Chat

10:00am

Fireside Chat

Rachael Wolfson, Director, Global Media & Consumer Engagement, Estee Lauder

Moderated by: Michael Rosen, CRO, Intersection

10:25am

Fireside Chat

Belinda Smith, Head of Global Marketing Intelligence, Electronic Arts (EA)

10:50am

POV

11:05am

Networking Break

Alicia Tillman, Chief Marketing Officer, SAP

11:20am

Fireside Chat

Josh Nafman, Head of Global Media Buying and Operations, Diageo

11:35pm

The In-Housing Movement & Understanding The Need To Develop Internal Agency Capabilities

Carrie Lindsay, Managing Director, Initiative
Mike Scafidi, Director of Marketing & Ad Technology and Data Strategy, PepsiCo

12:00pm

POV – BEN

Bruce Cohen, Academy Award-winning producer of American Beauty and Silver Linings Playbook

Moderated by: Caressa Douglas, Senior Vice President, Global Strategic Partnerships

12:15pm

Fireside Chat

Betsy Paynter, Media Director, Heineken

12:35pm

LUNCH

1:40pm

CPG Marketing

Matthew Fantazier, Head of Marketing, US Baby Brands, Johnson & Johnson

2:05pm

POV

2:30pm

Charting Future of Media

Paul Gelb, Head of Social & Programmatic, Bayer
Jeff Giacchetti, US Digital Media & Marketing Lead- Laundry and Home Care, Henkel
Janis Huang, Executive Director, Marketing & Media, The New York Times

Moderated by: McAdory Lipscomb, VP, Business Development, Samba TV

2:45pm

Fireside Chat

3:00pm

It’s a Wrap!

AGENDA

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

SPEAKERS

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VENUE

SAP Headquarters 10 Hudson Yards New York, NY 10001 Day 2 Horizon Media 75 Varick St New York, NY 10013

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