October

24

2019

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Brand Innovators Future of Customer Engagement

Hosted by

Brand Innovators Future of Customer Engagement

October

24

2019

-

Hosted by

Join Brand Innovators at Georgia-Pacific in Atlanta for a full-day discussion focused on how brands can build a digital foundation now that helps them thrive well into the future. Speakers from UPS, Coca-Cola, Mercedes-Benz, The Home Depot and more will reveal how they are adapting to fast-changing consumer behaviors and creating content that connects with people and drives brand loyalty.

To register for the all events associated with this multi-day event, click the register button above or scroll down to the registration form below. You can register for individual events on their respective pages.

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Day 1

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AGENDA

8:45am

Breakfast & Registration

9:45am

Welcome

Brandon Gutman, Co-Founder, Brand Innovators
Marc Sternberg, Co-Founder, Brand Innovators
Lauren Kania, Sr. Director, Accounts and Content, Brand Innovators

Host: Kevin Planovsky, Principal, Vert Digital

10:00am

Adapting to Consumers Changing Behavior

The latest advances in technology and new media platforms have greatly impacted how we market to consumers. Things like voice, mobile, data, social, etc. are all changing the way we reach our consumers. It has an impact on every aspect of how we market. Not only do we constantly look at our creative in the overall advertising message but we also have to look at our packaging and constantly innovating and coming up with new products and solutions to meet consumer needs. Join our panel as we discuss the myriad of ways that we as marketers can get personal with our customers in today’s digital age.

Allie Blalock, Digital Engagement Manager, Digital Platforms & Innovation, The Coca-Cola Company
Jay Devassy, Senior Manager, Global Customer Insights, UPS
Jessica Smith, Senior Director of Marketing, Ted’s Montana Grill

Moderated by: Michael Leen, SVP, Growth, MediaMonks

10:35am

Keynote

TJ Abrams, Head of Global Brand Strategy and Performance, IHG
Tia Cummings, Global Director, Mainstream Marketing, IHG

11:00am

Fireside Chat

TJ Abrams, Head of Global Brand Strategy and Performance, IHG
Tia Cummings, Global Director, Mainstream Marketing, IHG

Moderated by: Rebecca Cardona, Sales Director, TripleLift

11:20am

Networking Break

11:35am

Fireside Chat

Fred Smith, Senior Technologist, Centers for Disease Control and Prevention (CDC)

Moderated by: Heidi Caldira, Sales Director, Course5i

11:55am

Fireside Chat

Tiffany Cameron, Director, Brand Media, Georgia-Pacific

Moderated by: Jim D’Antoni, Director, National Media Sales, DISH Media

12:15pm

Lunch

1:15pm

Fireside Chat

Meryl Truffelman Macune, SVP Global Marketing, Kids II

Moderated by: Kelly Hogue, VP of Programmatic Sales, LiveIntent

1:40pm

Creating Compelling Content for All Screens

The goal of every great piece of content marketing is to create an emotional connection with the consumer. In the world of fashion and beauty, these connections are fueled by impactful visual and social experiences, which in turn drive engagement, and engagement drives word of mouth and brand loyalty. Many brands are now embracing tools like Facebook Live and Instagram, in addition to television and other forms of digital video to connect with their consumers in new and meaningful ways. In addition, digital media is empowering brands with a new form of storytelling. Find out how cutting edge brands are moving product off the racks with compelling content.

Moderated by: Derek Smith, Director, Brand & Agency Licensing, Jukin Media

Martina Chisholm, Vice President, Content Marketing, SunTrust Bank
Terrance Ellis, Social Media Team Lead, Instacart
Jordan Lalor, Senior Social Media Specialist, Mercedes-Benz USA
Shari Neumann, Sr. Director, Content Center Lead, Georgia-Pacific
Tisha Thompson, Vice President of Marketing and Innovation, PÜR Cosmetics

2:15pm

Fireside Chat

Jason McAlpin, Brand Director, vitaminwater, The Coca-Cola Company

Moderated by: Gloria Stitt, VP of Marketing, Unified

2:35pm

Networking Break

2:50pm

Brand Love Roundtable

Join your fellow brand marketers to discuss how they connect with consumers to forge an emotional connection with their brand. Learn how they lead them through the purchase funnel to ultimately influence buying behavior and garner true brand love & loyalty.

Moderated by: Rebecca Cardona, Sales Director, TripleLift

Erin Everhart, Senior Manager, Commerce Marketing, The Home Depot
Carson Hornsby, Senior Brand and Marketing Specialist, NASCO
Stacie Johnson, Global Workplace Brand Manager, Coca-Cola Company
Mario Suffren, Global Channels, Marketing, Focus Brands

3:25pm

Brand Love Roundtable Part II

By popular demand, we’ve added a second installment of the ever popular Brand Love Roundtable, to discuss how brand marketers connect with consumers to forge an emotional connection with their brand. Learn how they lead them through the purchase funnel to ultimately influence buying behavior and garner true brand love & loyalty.

Moderated by: Tom Morrissy, President, Noble People

Jocelyn Merisca, Manager, Customer Engagement & Loyalty, Delta Air Lines
McCrea O’Haire, Digital Platforms & Innovation Manager, The Coca-Cola Company
Marissa Sharpless, Senior Manager, PR and Social Media, Cinnabon

4:00pm

It’s a Wrap!

AGENDA

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

SPEAKERS

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VENUE

Georgia-Pacific 133 Peachtree St Atlanta, GA 30303

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