8:45am
Breakfast & Registration
9:45am
Welcome
Brandon Gutman, Co-Founder, Brand Innovators
Marc Sternberg, Co-Founder, Brand Innovators
Lauren Kania, Sr. Director, Accounts and Content, Brand Innovators
Host: Kevin Planovsky, Principal, Vert Digital
10:00am
Adapting to Consumers Changing Behavior
The latest advances in technology and new media platforms have greatly impacted how we market to consumers. Things like voice, mobile, data, social, etc. are all changing the way we reach our consumers. It has an impact on every aspect of how we market. Not only do we constantly look at our creative in the overall advertising message but we also have to look at our packaging and constantly innovating and coming up with new products and solutions to meet consumer needs. Join our panel as we discuss the myriad of ways that we as marketers can get personal with our customers in today’s digital age.
Allie Blalock, Digital Engagement Manager, Digital Platforms & Innovation, The Coca-Cola Company
Jay Devassy, Senior Manager, Global Customer Insights, UPS
Jessica Smith, Senior Director of Marketing, Ted’s Montana Grill
Moderated by: Michael Leen, SVP, Growth, MediaMonks
10:35am
Keynote
TJ Abrams, Head of Global Brand Strategy and Performance, IHG
Tia Cummings, Global Director, Mainstream Marketing, IHG
11:00am
Fireside Chat
TJ Abrams, Head of Global Brand Strategy and Performance, IHG
Tia Cummings, Global Director, Mainstream Marketing, IHG
Moderated by: Rebecca Cardona, Sales Director, TripleLift
11:20am
Networking Break
11:35am
Fireside Chat
Fred Smith, Senior Technologist, Centers for Disease Control and Prevention (CDC)
Moderated by: Heidi Caldira, Sales Director, Course5i
11:55am
Fireside Chat
Tiffany Cameron, Director, Brand Media, Georgia-Pacific
Moderated by: Jim D’Antoni, Director, National Media Sales, DISH Media
12:15pm
Lunch
1:15pm
Fireside Chat
Meryl Truffelman Macune, SVP Global Marketing, Kids II
Moderated by: Kelly Hogue, VP of Programmatic Sales, LiveIntent
1:40pm
Creating Compelling Content for All Screens
The goal of every great piece of content marketing is to create an emotional connection with the consumer. In the world of fashion and beauty, these connections are fueled by impactful visual and social experiences, which in turn drive engagement, and engagement drives word of mouth and brand loyalty. Many brands are now embracing tools like Facebook Live and Instagram, in addition to television and other forms of digital video to connect with their consumers in new and meaningful ways. In addition, digital media is empowering brands with a new form of storytelling. Find out how cutting edge brands are moving product off the racks with compelling content.
Moderated by: Derek Smith, Director, Brand & Agency Licensing, Jukin Media
Martina Chisholm, Vice President, Content Marketing, SunTrust Bank
Terrance Ellis, Social Media Team Lead, Instacart
Jordan Lalor, Senior Social Media Specialist, Mercedes-Benz USA
Shari Neumann, Sr. Director, Content Center Lead, Georgia-Pacific
Tisha Thompson, Vice President of Marketing and Innovation, PÜR Cosmetics
2:15pm
Fireside Chat
Jason McAlpin, Brand Director, vitaminwater, The Coca-Cola Company
Moderated by: Gloria Stitt, VP of Marketing, Unified
2:35pm
Networking Break
2:50pm
Brand Love Roundtable
Join your fellow brand marketers to discuss how they connect with consumers to forge an emotional connection with their brand. Learn how they lead them through the purchase funnel to ultimately influence buying behavior and garner true brand love & loyalty.
Moderated by: Rebecca Cardona, Sales Director, TripleLift
Erin Everhart, Senior Manager, Commerce Marketing, The Home Depot
Carson Hornsby, Senior Brand and Marketing Specialist, NASCO
Stacie Johnson, Global Workplace Brand Manager, Coca-Cola Company
Mario Suffren, Global Channels, Marketing, Focus Brands
3:25pm
Brand Love Roundtable Part II
By popular demand, we’ve added a second installment of the ever popular Brand Love Roundtable, to discuss how brand marketers connect with consumers to forge an emotional connection with their brand. Learn how they lead them through the purchase funnel to ultimately influence buying behavior and garner true brand love & loyalty.
Moderated by: Tom Morrissy, President, Noble People
Jocelyn Merisca, Manager, Customer Engagement & Loyalty, Delta Air Lines
McCrea O’Haire, Digital Platforms & Innovation Manager, The Coca-Cola Company
Marissa Sharpless, Senior Manager, PR and Social Media, Cinnabon
4:00pm
It’s a Wrap!