8:00am
Breakfast and Registration hosted by Mattel
8:45am
Welcome & Opening Remarks
Brandon Gutman, Co-Founder, Brand Innovators
Marc Sternberg, Co-Founder, Brand Innovators
David Teicher, Chief Content Officer, Brand Innovators
Event Chair: PJ Lewis, Senior Director, Strategic Development, Mattel
Host: Kevin Rice, Chief Marketing Officer, Hathway
9:00am
Creating Content: Finding a Method in the Madness
In any industry, the greatest challenge is to take an idea from IMAGINATION to MONETIZATION. This couldn’t be truer for the entertainment industry, where art and commerce meet. Is there a secret to standing out from the clutter? Join children’s television and film producer, Christopher Keenan, for a look at the current state of kids’ entertainment and explore how the landscape and audience are rapidly changing.
Christopher Keenan, SVP & Executive Producer, Global Content Development and Production, Mattel
9:20am
Fireside Chat
Christopher Keenan, SVP & Executive Producer, Global Content Development and Production, Mattel
Moderated by: Ben Zagorski, CRO, SuperAwesome
9:35am
Evolution of Youth Marketing
The youth in the present time is a complete different species from a decade ago or even a couple years ago. New technologies and devices have had a huge impact on their behaviors. Millennials and Gen Z’ers use technology, consume content and entertainment, and shop differently than those of other generations.
In order to stay relevant, your brand has to not only stay on top of the latest innovation but also unlock their passions while fighting for the few seconds of their attention span. Hear from your fellow brand marketers on how they are engaging with today’s youth and learn how to navigate generational and behavioral shifts along with the regulations that govern marketing to kids.
Moderated by: Annie Por, Director of Brand Partnerships, Imgur
Brian Spina, Head of Content Marketing, Hot Wheels, Mattel
Patrick Buchanan, Global Marketing Director, K-Swiss
Jerry Shen, Head of Digital, Blaze Pizza
Gregg Witt, EVP, Youth Marketing, Motivate Inc.
10:10am
Insights are the Fuel for Transformation
Marketers have a lot of data, but does that data reveal consumers’ CX preferences? What about your competitors’ customers? Disruptors are using deep consumer insights to give customers exactly what they want, driving engagement and brand loyalty. Do you have a deep person-level understanding of your prospect and customer audience to inform your marketing decisions? Hear from Ericka McCoy, SVP of Marketing at Resonate, about the need for deep consumer insights and how you can fuel transformation for your brand.
Ericka McCoy, SVP of Marketing, Resonate
10:25am
Networking Break
10:40am
Fireside Chat
Annah Zafrani, Senior Vice President, Integrated Marketing, Universal Pictures
Moderated by: Laurel Bernard, President, Entertainment Marketing, Simulmedia
11:00am
Keynote
Adam Cooper, Vice President of Marketing, The Wonderful Company
11:35am
Fireside Chat
Adam Cooper, Vice President of Marketing, The Wonderful Company
Moderated by: Lace Varn, VP Brand Partnerships, DanceOn
11:50am
The Evolving Shopper & The Future of Retail
Join Blis as they dive into today’s shopper expectations, what retailers can do to keep up, how mobile and location data should play a role in retailers marketing playbooks, and strategies to employ in order to succeed in today’s shopping climate.
Nathaniel John-Grose, Senior Sales Manager and West Coast Lead, Blis
12:05pm
Life at the Intersection of Content and Commerce
The intersection of digital content and commerce is reshaping the marketing industry globally. Until recently content and commerce existed in separate silos, creating disjointed customer experiences. The swift increase of mobile technology, along with the implementation of user-generated content into creative marketing campaigns has changed the game completely. Today, leading brands from a variety of industries are using compelling content to drive commerce online and people into stores. They are creating seamless, relevant experiences that not only inspire consumers, but also delight them enough to take action.
Moderated by: Danielle Cravatt, SVP Head of Sales, US, Exponential
Diane Le, Director of Digital, Coffee Bean & Tea Leaf
Stephanie Nordstrom, Head of Social Media, Fender Musical Instruments
Matt Repicky, Head of Global Brand Marketing, Barbie, Mattel
12:40pm
Lunch
1:40pm
Fireside Chat
Matt Bruhn, Chief Marketing Officer, Pabst Brewing Company
Moderated by: Karen Lurry, Senior Brand Partner, Foursquare
2:00pm
Success Story
Patrick Buchanan, Global Marketing Director, K-Swiss
2:20pm
Fireside Chat
Patrick Buchanan, Global Marketing Director, K-Swiss
Moderated by: Samantha Perlich, Managing Director, GroundTruth
2:35pm
Fireside Chat
Peter Sloterdyk, Director, Marketing, North America, Australia, New Zealand, Netflix
Moderated by: Scott Hendrickson, SVP Sales, News IQ | News Corp
2:55pm
How Social Data Leads to Conversion
Social data is a crystal ball to your brand’s 360º marketing strategy. Hear from Influential’s CEO, Ryan Detert, on how to utilize social data and influencers to supercharge your marketing efforts and ultimately lead to sales conversion.
Ryan Detert, CEO, Influential
3:10pm
Advanced Uses of Data to Drive Customer Experiences
If you are like many marketers, you may be struggling to deliver hyper-personalized customer experiences. In fact, only 7% of brands are able to deliver real-time experiences.
This session will cover how data-driven strategies are being using by today’s brands to radically increase customer satisfaction, personalize experiences, and ultimately, drive better business outcomes. We will introduce you to the emerging Customer Data Platform market and how marketers are using CDPs to power rich customer experiences. Learn how to bring data and analytics together (without heavy investments in time and resources) in order to develop a comprehensive customer view and drive omnichannel campaign journeys across channels. Plus, learn how brands are using advancements in mobile capabilities and technologies to identify actual consumers by their mobile devices including who they are, where they are, and what they are in-market to purchase. Marketers today have the tools, data and technology to completely transform the customer experience – now it’s just a matter of putting these solutions in place to drive great outcomes.
Anders Ekman, President, V12 Data
3:25pm
Networking Break
3:40pm
Brand Growth: From Promise to Performance
Companies have dedicated hours and resources to articulate their purpose, hammering out their values and their reasons for existing. This purpose can fuel implicit and explicit promises in the marketplace. But when it comes to real impact, these promises often don’t always translate into action. Delivering measurable results, or delivering on those promises, means aligning to performance. The real art lies not only in keeping promises, but also in deciding what promises to make. This talk will discuss new roles for design in calibrating promise to perform.
Ariadna Navarro, Partner, Executive Director of Strategy, VSA Partners
3:55pm
Keynote
Reza Mirza, CEO, Icelandic Glacial
4:30pm
It’s a Wrap!
