Explore and interact with some of the hottest start-ups in retail including – Swirl, Glance, Vengo, Cloud Tags, Satisfi, Blue by Belly, Brand View and more . Smart mirrors, beacons, interactive displays, AI, bot technology and more, attendees will hear the latest trends on how to connect with today’s modern shopper.
Learn about the latest retail initiatives and what’s on the horizon from Google, Pinterest, Microsoft, Facebook and more.
Host: Ted Rubin, Acting CMO, Brand Innovators, Social Marketing Strategist, Brand Evangelist and author of Return on Relationship
From re-thinking intimacy and experimental ‘beta brandscapes’ to the rise of exploratory experiences that defy the logic of algorithms, this session will take you on an intriguing journey into some of the most significant trends set to impact the retail landscape in 2017 and beyond.
Alison Gough, Senior US Analyst, Stylus
Alison Gough, Senior US Analyst, Stylus
Q&A conducted by: Anne Bologna, Chief Strategy Officer, iCrossing
Consumers now expect a seamless experience as they engage more actively with retailers in-store, online and on the go. From inventory availability to loyalty programs and synchronized support, both in-store and across devices, retail brands are in a unique position to build meaningful customer affinity on the path to purchase and beyond. Savvy retailers understand these changing dynamics and the power their physical locations have to drive e-commerce growth and how discovery online can increase traffic back to their stores. After taking stock of the latest omni-channel retailing trends and loyalty program strategies, we’ll challenge our panelists for predictions about what customer experience, brand engagement and loyalty may look like for retailers in the not-so-distant future.
Moderator: Luke Starbuck, VP Marketing, Linc
With the generations old debate on healthcare coverage and drug costs heating up this year you have to ask yourself where is this all going? There is no denying that consumers are increasingly feeling the effects in their wallets and approaching their health care purchases more like a consumer than just a patient. Meanwhile the smart phone and disruptors like Amazon, Uber and Google are rapidly changing what we expect from the companies and brands we buy health care products and services from. This talk will look at how the local drugstore in your neighborhood hasn’t changed much since the days of soda fountains – but is rapidly re-imagining how, when and where the consumer accesses the nearly 1 Trillion dollar global pharmaceutical market.
Andy Cipra, Chief Commercial Officer, MedAvail Technologies
Brett will discuss the innovative community space concept, Next Door, created as a learning lab for State Farm.
Brett Myers, Next Door Program Director, State Farm
In today’s connected world, retail marketers are making a shift towards consumer first marketing. Join Erin Gordon as she shares insights on how Belk is making this transition leveraging technology, data and cutting-edge marketing solutions to drive engagement with its consumers. We will explore the immediate and long term benefits for brands that make the transition.
Erin Gordon, Director of Digital Marketing, Belk
Q&A conducted by: Noah Glazov, VP, Strategic Accounts, Yext
40% of global internet users, or more than 1 billion people, have bought products or goods online and the internet contributes to more than $2.2 trillion in annual retail sales. And, with an estimated 4.77 billion mobile users worldwide in 2017, it’s no surprise that mobile commerce is expected to grow 2.58 times faster than total eCommerce sales. Even in store shopping is affected by mobile with 82% of smartphone users saying they consult their phone during shopping in a physical location. Shoppers now expect seamless inventory visibility and synchronized customer support both in-store and online, as they increasingly engage with retailers via mobile, both in-store and on the path to purchase.
Ad spend is increasingly shifting to digital as eCommerce continues to grow. Companies expect to allocate 30% of their marketing budget to online in 2017. This rate is expected to grow a whopping 35% in 2018. Online spend for search engine marketing will capture the largest share with the next largest share being online display, including banner ads, online video, etc.
Our panel weighs in on the evolving consumer habits, all the new opportunities and challenges afforded by the mass shift to eCommerce and mobile shopping, and the technologies enabling retailers to keep pace.
Moderator: Lauren Abney, Senior Director, Kargo
Jarrad Berman, Vertical Marketing Lead, eCommerce, Facebook
Brandi Pitts, Vice President, Marketing & eCommerce, Reynolds Consumer Products
Jon Shen, former Senior Director, Digital Marketing, Social Media & Consumer Promotions, ConAgra Foods
Ethelbert Williams, CMO, InstaNatural
We are now firmly entrenched in a reality that is consumer-led, forcing brands to transform their own behavior (rather than their customers’) if they are to remain relevant and drive business growth. And while the notion of a “consumer in control’ is not a new one, the question remains; are we as marketers doing enough to adapt and thrive in a world where the traditionally product-centric “B2C” approach needs to give way to a people-centric “C2B” playbook, grounded in an understanding of the modern customer journey. Join iCrossing’s VP of Strategy Herb Sawyer to explore how to drive successful modern marketing in an age of digitally-savvy, empowered consumers.
Herb Sawyer, VP, Strategy, iCrossing
Brian will debut new research about the path to purchase. The study explores the roles that different digital media platforms play in commercial decision making.
Brian Monahan, Head of Vertical Strategy, Pinterest
Many U.S. CMOs now need to go back to the strategy drawing board to respond to the seismic socio-economic changes instigated by technology acceleration, consumer and customer expectations, nimble new global competition, global market shifts, new policies and more. Many industries are re-examining potential impacts of these on their current strategies. While responding can be challenging, smart strategies can also deliver unprecedented economic gain for companies who adapt. Nearly every CMO is being asked the big strategic questions: “What will happen, how should our strategy respond to win, and will you have an answer by tomorrow?!”
Kim Feil, CEO, bizHive.com
iCrossing 312 North Carpenter Street, 3rd Floor Chicago, IL 60607