September

27

2018

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Brand Innovators Future of Consumer Experience & Retail

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Brand Innovators Future of Consumer Experience & Retail

September

27

2018

-

Hosted by

Consumer Engagement (CE) — building long term sustainable relationships with your consumers, trust, and communities and networks of users — is the holy grail of brand management. The Internet and digital media, in general, is impacting every aspect of Consumer Engagement. Powerful new tools, including digital video, social media, mobile devices and tablets, in-game advertising, content marketing, and gamification have empowered both brands and their consumers. As we move from an analog to digital culture and from mass communication to a more personalized approach to Consumer Engagement, it is essential that brand marketers embrace all of the online resources available to them to market their products and services to their consumers most efficiently.

To register for the all events associated with this multi-day event, click the register button above or scroll down to the registration form below. You can register for individual events on their respective pages.

Brand Innovators Consumer Engagement is putting the marketing and media industries on review.

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Day 1

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Day 3

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AGENDA

8:00am

Breakfast and Registration

9:00am

Welcome

Brandon Gutman, Co-Founder, Brand Innovators
Marc Sternberg, Co-Founder, Brand Innovators
David Teicher, Editor and Chief Content Officer

9:05am

Opening Remarks

Tricia Green, Senior Brand Manager, Emerging Categories, LG Electronics

9:10am

Content Marketing 2.0: From Boardroom to Newsroom

There’s no doubt about it. Content marketing has gone mainstream. Over the past few years, content marketing has evolved from a novelty or step-child within the marketing department to a core competency or crucial strategy for Fortune 500 brands. In addition to investing more marketing dollars than ever in content marketing, leading brands are now viewing content marketing as a dedicated “top of funnel” marketing function, supporting all marketing initiatives. Content marketing has become an integral piece of the marketing process, prominently reflected in the org charts of forward thinking brands. Hear firsthand how a strong content marketing strategy can drive a strong brand strategy.

Moderated by: Patrick Rice, Sales Lead, East, Nativo

Diane Avila, Associate Director, Content Strategy, AT&T
Philip Grieco, Senior Director, Brand Marketing – Monster Energy, Monster Energy Company
Erica Kaufman, Director, Global Content Strategy, Mattel
Maia Knudsen-Schule, Brand Marketing and Influencer Marketing Director, Yumi
Andy Mackensen, Co-Founder & CMO, SnackNation

9:50am

Fireside Chat

Tricia Green, Senior Brand Manager, Emerging Categories, LG Electronics

Moderated by: Patrick Rice, Sales Lead, East, Nativo

10:20am

Discovering Return on Content with Modern-Day Measurement

Brand advertisers continue to increase their investment in content marketing as it is an effective way to generate initial awareness, drive further consideration, and contribute to eventual action. Nativo has witnessed this firsthand partnering with over 600 brands to distribute their sponsored content at scale across contextually relevant digital publications. Casey Wuestefeld, Nativo’s VP of Campaign Operations, will discuss the measurement tools available to support the connection between content engagement and business outcomes. The session will highlight notable case studies and established best practices providing meaningful takeaways for informed decision-making and strategic content/media planning.

Casey Wuestefeld, VP of Campaign Operations, Nativo

10:45am

Networking Break

11:00am

Fireside Chat

Silvia Mazzucchelli, Chief Marketing Officer, American Apparel
Sabina Weber, VP, Brand Marketing and Creative Services, American Apparel

Moderated by: Michelle McEwen, Regional VP, Sales, Nativo

11:20am

Fireside Chat

Tim Leake, SVP / Chief Marketing Officer, RPA
A.J. Storinge, Executive Director, AT&T, Hearts & Science

Moderated by: Michelle McEwen, Regional VP, Sales, Nativo

12:00pm

It’s a Wrap!

AGENDA

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

SPEAKERS

SPONSORS

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VENUE

LG gram Lounge at WeWork in Manhattan Beach 1240 Rosecrans Ave Manhattan Beach, CA 90266

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