8:00am
Breakfast and Registration
9:00am
Welcome
Brandon Gutman, Co-Founder, Brand Innovators
Marc Sternberg, Co-Founder, Brand Innovators
David Teicher, Editor and Chief Content Officer
9:05am
Opening Remarks
Tricia Green, Senior Brand Manager, Emerging Categories, LG Electronics
9:10am
Content Marketing 2.0: From Boardroom to Newsroom
There’s no doubt about it. Content marketing has gone mainstream. Over the past few years, content marketing has evolved from a novelty or step-child within the marketing department to a core competency or crucial strategy for Fortune 500 brands. In addition to investing more marketing dollars than ever in content marketing, leading brands are now viewing content marketing as a dedicated “top of funnel” marketing function, supporting all marketing initiatives. Content marketing has become an integral piece of the marketing process, prominently reflected in the org charts of forward thinking brands. Hear firsthand how a strong content marketing strategy can drive a strong brand strategy.
Moderated by: Patrick Rice, Sales Lead, East, Nativo
Diane Avila, Associate Director, Content Strategy, AT&T
Philip Grieco, Senior Director, Brand Marketing – Monster Energy, Monster Energy Company
Erica Kaufman, Director, Global Content Strategy, Mattel
Maia Knudsen-Schule, Brand Marketing and Influencer Marketing Director, Yumi
Andy Mackensen, Co-Founder & CMO, SnackNation
9:50am
Fireside Chat
Tricia Green, Senior Brand Manager, Emerging Categories, LG Electronics
Moderated by: Patrick Rice, Sales Lead, East, Nativo
10:20am
Discovering Return on Content with Modern-Day Measurement
Brand advertisers continue to increase their investment in content marketing as it is an effective way to generate initial awareness, drive further consideration, and contribute to eventual action. Nativo has witnessed this firsthand partnering with over 600 brands to distribute their sponsored content at scale across contextually relevant digital publications. Casey Wuestefeld, Nativo’s VP of Campaign Operations, will discuss the measurement tools available to support the connection between content engagement and business outcomes. The session will highlight notable case studies and established best practices providing meaningful takeaways for informed decision-making and strategic content/media planning.
Casey Wuestefeld, VP of Campaign Operations, Nativo
10:45am
Networking Break
11:00am
Fireside Chat
Silvia Mazzucchelli, Chief Marketing Officer, American Apparel
Sabina Weber, VP, Brand Marketing and Creative Services, American Apparel
Moderated by: Michelle McEwen, Regional VP, Sales, Nativo
11:20am
Fireside Chat
Tim Leake, SVP / Chief Marketing Officer, RPA
A.J. Storinge, Executive Director, AT&T, Hearts & Science
Moderated by: Michelle McEwen, Regional VP, Sales, Nativo
12:00pm
It’s a Wrap!
