8:00am
Breakfast
8:45am
Welcome
Brandon Gutman, Co-Founder, Brand Innovators
Marc Sternberg, Co-Founder, Brand Innovators
Host: David Teicher, Editor and Chief Content Officer
9:00am
Opening Remarks
9:10am
Customer Experience 2020: Omni-Channel Retailing & Loyalty
Consumers now expect a seamless experience as they engage more actively with retailers in-store, online and on the go. From inventory availability to loyalty programs and synchronized support, both in-store and across devices, retail brands are in a unique position to build meaningful customer affinity on the path to purchase and beyond. Savvy retailers understand these changing dynamics and the power their physical locations have to drive e-commerce growth and how discovery online can increase traffic back to their stores. After taking stock of the latest omni-channel retailing trends and loyalty program strategies, we’ll challenge our panelists for predictions about what customer experience, brand engagement and loyalty may look like for retailers in the not-so-distant future.
Moderator: Magnus Eliasson, VP of Loyalty, CrowdTwist
Brooke Ellis, Vice President, Strategy, JP Morgan Chase
Steve Sommers, former Chief Marketing Officer, Vineyard Vines, and VP Global Brand Marketing, Under Armour
Liana Thompson, Senior Director, North America eCommerce, Omni-Channel, & Direct Marketing, Tiffany & Co.
Dan Vinh, Vice President Global Brand Management & Marketing, Le Méridien and Renaissance Hotels, Marriott International
9:50am
Fireside Chat
Swan Sit, Vice President Global Digital, Revlon
Q&A conducted by: Toby McKenna, SVP of Global Advertising, Bazaarvoice
10:10am
Forging Consumer Connections with Mobile, Social, and Emerging Media
Today more than ever we’re seeing innovation and fast paced developments in emerging media and technologies. Each of these new media offer novel ways for brands to connect with and interact with audiences. These emerging technologies also make a habit of drastically altering the ways in which people shop, consumer media, and interact with each other and the world. Keeping up can be exhausting, even for the most savvy of digital marketers. From mobile games to virtual reality to messaging apps to ephemeral media, which trends are real and which are fads? Which provide opportunities for marketers to innovate and get closer to consumers? How can brands tap into these developments to gain deeper understandings of who their customers are and what they want?
Moderator: Lee Sparaga, VP Sales, Pixability
Nadine Katkhouda, Senior Manager, WATER+ Digital Brand Marketing, PepsiCo North America Beverages
10:40am
Networking Break
11:00am
POV — Measuring Engagement with the Cross-Channel Consumer
Joe Caponsacco, Director of Sales, Origami Logic
As brands expand their use of digital media and adtech to engage and build relationships with modern consumers, the ability to translate cross-channel performance data into meaningful insights about what’s working and what’s not has become an essential part of marketing success. According to a new report published by Brand Innovators and Origami Logic, however, only 3 out of 10 marketers currently excel in their efforts to extract insights from their marketing performance data. We’ll dive into the survey findings and explore why 80% of marketers are putting more focus on measuring performance in 2017. You’ll walk away with practical tips about how your organization can improve its measurement effectiveness.
11:30am
Keynote
Matthew Greenhouse, Executive Vice President and Strategy Officer, Mediaocean
12:00pm
Lunch
1:00pm
Fireside Chat
Ryan Leslie, Founder, SuperPhone
Dana Randall, Senior Director, Global Innovation, COACH
1:30pm
Sensory Stimulation & The Future of Brand Experience
While many marketers are embracing new digital tools and emerging media to reach their consumers, there’s simply no replacement for the “IRL” experience, that is, contextually connecting with real people in the real world and allowing your customers to touch, smell, see, hear, and taste your brand. Hear from some of today’s top experiential marketers and learn how they’ve translated their brands and products into unique, memorable experiences that stimulate the senses, and how they leverage new technologies to take those experiences to the next level.
Moderator: David Honig, Vice President, Corporate Partnerships, Dynamic Signal
Pablo Henderson, Director of Brand Marketing, W Hotels- Americas
Katie Kim, Manager, Brand Partnerships & Experiences, Cadillac
Michael Rotella, Sr. Manager, Customer Experience Innovation, Verizon
2:05pm
Keynote
Lee Nadler, Marketing Communications & Launch Manager, MINI USA
2:30pm
Fireside Chat
Lee Nadler, Marketing Communications & Launch Manager, MINI USA
Q&A conducted by: Wendi Sturgis, Chief Customer Officer, Yext
2:50pm
Networking Break
3:05pm
Round Table — Future of Retail and Shopper Marketing
The last few years have seen a drastic change in consumer habits and shopping behaviors – and both retailers and their CPG shoppers are working around the clock to adapt to these new world, leveraging novel tactics and emerging channels to drive people into stores to closer to the point of purchase.
The session will explore the future of shopping and shopper marketing, the evolution of the retail and ecommerce experiences, and new consumer behaviors, both in-store and online.
Moderator: Yinon Horwitz, Director of Business Development, StartApp
Andre Chalonec, Senior Manager – Advertising & Marketing, Pepsi
Jessie Dawes, Executive Director, Media at Shiseido Americas Corporation
Sarah Kirchner, Senior Director, Social Media, Kenneth Cole Productions
Scott Yacovino, Senior Brand Manager – Excedrin & US Pain Business, GSK Consumer Health
3:40pm
Keynote
Heather Bergstein, Director, E-Retail, Moët Hennessy USA
4:05pm
Fireside Chat
Heather Bergstein, Director, E-Retail, Moët Hennessy USA
Q&A conducted by: Brian Murphy, Vice President, Quantcast
4:30pm
It’s a Wrap!
