October

5

2017

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Brand Innovators Future of Consumer Experience & Retail

Hosted by

Brand Innovators Future of Consumer Experience & Retail

October

5

2017

-

Hosted by

Digital media and advertising technology is re-inventing how brands engage with and build long term relationships with their consumers. Powerful new platforms and emerging technologies — including social media, mobile, content marketing, digital video, data and analytics, programmatic advertising and marketing automation — are enabling brands to engage and interact with their consumers in new and exciting ways, with more efficiency and personalized messages than ever. Brand Innovators Future of Consumer Experience & Retail will provide brand marketers from Fortune 500 and other leading brands with an important forum to share success stories and best practices about how they are using technology to grow their businesses. And, more importantly, to learn how to stay ahead of the curve and the next disruptive technology that will change consumer behavior. Qualified brand marketers from Fortune 500 and other leading brands may register for Brand Innovators Future of Consumer Experience at Porsche North America in Atlanta, by filling out the following brief Registration form. We look forward to seeing you in Atlanta!

To register for the all events associated with this multi-day event, click the register button above or scroll down to the registration form below. You can register for individual events on their respective pages.

Stay Ahead of the Curve

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Day 1

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AGENDA

8:00am

Breakfast

8:45am

Welcome

Brandon Gutman, Co-Founder, Brand Innovators
Marc Sternberg, Co-Founder, Brand Innovators
David Teicher, Editor and Chief Content Officer

Event Chair: Simon Kuhnimhof, Vice President, Customer Relations Porsche Cars North America, Inc.

9:00am

Customer Experience 2020: Omni-Channel Retailing & Loyalty

Consumers now expect a seamless experience as they engage more actively with retailers in-store, online and on the go. From inventory availability to loyalty programs and synchronized support, both in-store and across devices, retail brands are in a unique position to build meaningful customer affinity on the path to purchase and beyond. Savvy retailers understand these changing dynamics and the power their physical locations have to drive e-commerce growth and how discovery online can increase traffic back to their stores. After taking stock of the latest omni-channel retailing trends and loyalty program strategies, we’ll challenge our panelists for predictions about what customer experience, brand engagement and loyalty may look like for retailers in the not-so-distant future.

Moderator: Heather Costello, VP of Loyalty Solutions, CrowdTwist

TJ Abrams, Global Brand Director, Holiday Inn, Intercontinental Hotels Group (IHG)
Simon Kuhnimhof, Vice President, Customer Relations Porsche Cars North America, Inc.
Alan Magee, Director of Marketing, Moe’s Southwest Grill
Wendy McGill, Senior Director of Consumer Insights, Arby’s Restaurant Group, Inc.
Jill Thomas, VP Marketing, Cinnabon

9:35am

Building engagement and conversions for your Brands

Brands are challenged with driving engagement and purchases in a digital world where consumer
response to ads are less that 1%. The onus is on brands to drive real engagement, by encouraging
people to take action: to purchase, vote, to share, to comment and opt in. That’s how brands will
survive the ad-apocalypse and we will present some options brands can use to improve engagement and
conversion.

Paul Dooley, VP Digital Strategy and Innovation, Avalon Brand Solutions
Lisa Rogers, Group Manager, Consumer Experience at The Coca-Cola Company

10:00am

Fireside Chat

Paul Dooley, VP Digital Strategy and Innovation, Avalon Brand Solutions
Lisa Rogers, Group Manager, Consumer Experience at The Coca-Cola Company

Q&A conducted by: Mel Ruiz Marc, Sales Director, Adsmovil

10:15am

Keynote

Jill Thomas, VP Marketing, Cinnabon

10:45am

Fireside Chat

Jill Thomas, VP Marketing, Cinnabon

Q&A conducted by: Cameron Fowler, Head of The Southeast Region, Quantcast

11:00am

Networking Break

11:15am

POV — Spotify

Jeff Rossi, Head of Industry, CPG, Spotify

11:30am

Forging Consumer Connections with Mobile, Social, and Emerging Media

Today more than ever we’re seeing innovation and fast paced developments in emerging media and technologies. Each of these new media offer novel ways for brands to connect with and interact with audiences. These emerging technologies also make a habit of drastically altering the ways in which people shop, consumer media, and interact with each other and the world. Keeping up can be exhausting, even for the most savvy of digital marketers. From mobile games to virtual reality to messaging apps to ephemeral media, which trends are real and which are fads? Which provide opportunities for marketers to innovate and get closer to consumers? How can brands tap into these developments to gain deeper understandings of who their customers are and what they want?

Moderator: Mike Watson, Director of Sales, Simpli.fi

Keith Farley, Director, Innovation & Customer Experience, Aflac
Darrell Franklin, Director, Digital CX and Strategy – Retention, Cricket Wireless, AT&T
Sam Niburg, Sr. Manager, Global Digital Experience, McCormick & Co.
Ashley Sasnett, New Media and Social Engagement Manager, Porsche Cars North America, Inc.

12:00 noon

Fireside Chat – The Dynamic Duo: Marketing & PR Working Hand-in-Hand

Andrew Rebhun, Marketing Director, McDonald’s
Sara Zwolski, Field Brand Reputation Manager, McDonald’s

Q&A conducted by: Duane Forrester, VP, Industry Insights, Yext

12:30 pm

Lunch

1:00pm

Demo Laps hosted by Porsche North America

Experience the thrill of riding in a state-of-the-art Porsche, first-hand, at the all-new world-class 1.2 mile driver development track at the Porsche Experience Center in Atlanta.

1:45pm

Keynote

Sarah Sachs, Director of Marketing, Coca Cola Freestyle, The Coca Cola Company

2:10pm

Fireside Chat

Sarah Sachs, Director of Marketing, Coca Cola Freestyle, The Coca Cola Company

Q&A conducted by: Bill Hildebolt, CEO, Gen.Video

2:25pm

Fireside Chat

Cleveland McKinney, Director of Strategic Partnerships, IHG

Q&A conducted by: Noah Glazov, Vice President, Enterprise Sales, Yext

2:50pm

Success Story

Brad Ruffkess, Marketing Futures, The Coca Cola Company

3:15pm

Networking Break

3:30pm

Shopper Marketing 2017: The New Dynamic Between Brands, Retailers, & Consumers

Effective shopper marketing experts have explored and dissected the myriad data and decision points today’s customer faces on their path to purchase ad nauseam. Startups launch almost daily to help brands and retailers trace, target, and understand the customer journey, which, combined with up-to-the-minute research, gives marketers a roadmap for optimization that presumably gives their organization an advantage over competitors.

Historically elements like pricing, package design, in-store activations, product reviews, merchandising, and personalization have had significant influence on shoppers. But in today’s retail environment, consumers hold all the power and their are new competitors popping up every day.

This panel will explore the changing dynamic between shoppers and brands, the ideological disruption in the path-to-purchase, and how brand marketers can work with their retail partners to get through to their target consumers in new and innovative ways.

Moderator: Jon Halpern, Executive Vice President Consulting & Shopper Insights, Kantar Retail

Nicolle Dubose, Director of Marketing, Carvel Corporation, Focus Brands
Brittney Williams, Global Marketing – Cinnabon, Auntie Anne’s, Moe’s, & Carvel, Focus Brands

3:50pm

Fireside Chat

Andrew Apple, Director, Product Development-Technical Marketing, AT&T Mobility
Colleen Ekas, Product Marketing – Smart Cities IoT, AT&T

Q&A conducted by: Peter Sorckoff, Strategic Advisor WITH/Agency

4:15pm

The Fashion of Sport: How Culture, Trend, and Retail Are Changing the Sports Landscape

David Tann, VP Creative Services, Atlanta Hawks & Philips Arena

4:45pm

Sports Marketing and The Future of Fan Experiences

Betsy Grider, Managing Director of Technology Development, NASCAR
David Tann, VP Creative Services, Atlanta Hawks & Philips Arena
Adam Zimmerman, SVP Marketing, Atlanta Braves

Q&A conducted by: Marc Timson, EVP, MoZeus

5:15pm

It’s a wrap!

AGENDA

What’s a Rich Text element?

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Porsche Experience Center One Porsche Drive Atlanta, GA 30354

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