8:00am
Breakfast
8:45am
Welcome
Brandon Gutman, Co-Founder, Brand Innovators
Marc Sternberg, Co-Founder, Brand Innovators
David Teicher, Editor and Chief Content Officer
Event Chair: Simon Kuhnimhof, Vice President, Customer Relations Porsche Cars North America, Inc.
9:00am
Customer Experience 2020: Omni-Channel Retailing & Loyalty
Consumers now expect a seamless experience as they engage more actively with retailers in-store, online and on the go. From inventory availability to loyalty programs and synchronized support, both in-store and across devices, retail brands are in a unique position to build meaningful customer affinity on the path to purchase and beyond. Savvy retailers understand these changing dynamics and the power their physical locations have to drive e-commerce growth and how discovery online can increase traffic back to their stores. After taking stock of the latest omni-channel retailing trends and loyalty program strategies, we’ll challenge our panelists for predictions about what customer experience, brand engagement and loyalty may look like for retailers in the not-so-distant future.
Moderator: Heather Costello, VP of Loyalty Solutions, CrowdTwist
TJ Abrams, Global Brand Director, Holiday Inn, Intercontinental Hotels Group (IHG)
Simon Kuhnimhof, Vice President, Customer Relations Porsche Cars North America, Inc.
Alan Magee, Director of Marketing, Moe’s Southwest Grill
Wendy McGill, Senior Director of Consumer Insights, Arby’s Restaurant Group, Inc.
Jill Thomas, VP Marketing, Cinnabon
9:35am
Building engagement and conversions for your Brands
Brands are challenged with driving engagement and purchases in a digital world where consumer
response to ads are less that 1%. The onus is on brands to drive real engagement, by encouraging
people to take action: to purchase, vote, to share, to comment and opt in. That’s how brands will
survive the ad-apocalypse and we will present some options brands can use to improve engagement and
conversion.
Paul Dooley, VP Digital Strategy and Innovation, Avalon Brand Solutions
Lisa Rogers, Group Manager, Consumer Experience at The Coca-Cola Company
10:00am
Fireside Chat
Paul Dooley, VP Digital Strategy and Innovation, Avalon Brand Solutions
Lisa Rogers, Group Manager, Consumer Experience at The Coca-Cola Company
Q&A conducted by: Mel Ruiz Marc, Sales Director, Adsmovil
10:15am
Keynote
Jill Thomas, VP Marketing, Cinnabon
10:45am
Fireside Chat
Jill Thomas, VP Marketing, Cinnabon
Q&A conducted by: Cameron Fowler, Head of The Southeast Region, Quantcast
11:00am
Networking Break
11:15am
POV — Spotify
Jeff Rossi, Head of Industry, CPG, Spotify
11:30am
Forging Consumer Connections with Mobile, Social, and Emerging Media
Today more than ever we’re seeing innovation and fast paced developments in emerging media and technologies. Each of these new media offer novel ways for brands to connect with and interact with audiences. These emerging technologies also make a habit of drastically altering the ways in which people shop, consumer media, and interact with each other and the world. Keeping up can be exhausting, even for the most savvy of digital marketers. From mobile games to virtual reality to messaging apps to ephemeral media, which trends are real and which are fads? Which provide opportunities for marketers to innovate and get closer to consumers? How can brands tap into these developments to gain deeper understandings of who their customers are and what they want?
Moderator: Mike Watson, Director of Sales, Simpli.fi
Keith Farley, Director, Innovation & Customer Experience, Aflac
Darrell Franklin, Director, Digital CX and Strategy – Retention, Cricket Wireless, AT&T
Sam Niburg, Sr. Manager, Global Digital Experience, McCormick & Co.
Ashley Sasnett, New Media and Social Engagement Manager, Porsche Cars North America, Inc.
12:00 noon
Fireside Chat – The Dynamic Duo: Marketing & PR Working Hand-in-Hand
Andrew Rebhun, Marketing Director, McDonald’s
Sara Zwolski, Field Brand Reputation Manager, McDonald’s
Q&A conducted by: Duane Forrester, VP, Industry Insights, Yext
12:30 pm
Lunch
1:00pm
Demo Laps hosted by Porsche North America
Experience the thrill of riding in a state-of-the-art Porsche, first-hand, at the all-new world-class 1.2 mile driver development track at the Porsche Experience Center in Atlanta.
1:45pm
Keynote
Sarah Sachs, Director of Marketing, Coca Cola Freestyle, The Coca Cola Company
2:10pm
Fireside Chat
Sarah Sachs, Director of Marketing, Coca Cola Freestyle, The Coca Cola Company
Q&A conducted by: Bill Hildebolt, CEO, Gen.Video
2:25pm
Fireside Chat
Cleveland McKinney, Director of Strategic Partnerships, IHG
Q&A conducted by: Noah Glazov, Vice President, Enterprise Sales, Yext
2:50pm
Success Story
Brad Ruffkess, Marketing Futures, The Coca Cola Company
3:15pm
Networking Break
3:30pm
Shopper Marketing 2017: The New Dynamic Between Brands, Retailers, & Consumers
Effective shopper marketing experts have explored and dissected the myriad data and decision points today’s customer faces on their path to purchase ad nauseam. Startups launch almost daily to help brands and retailers trace, target, and understand the customer journey, which, combined with up-to-the-minute research, gives marketers a roadmap for optimization that presumably gives their organization an advantage over competitors.
Historically elements like pricing, package design, in-store activations, product reviews, merchandising, and personalization have had significant influence on shoppers. But in today’s retail environment, consumers hold all the power and their are new competitors popping up every day.
This panel will explore the changing dynamic between shoppers and brands, the ideological disruption in the path-to-purchase, and how brand marketers can work with their retail partners to get through to their target consumers in new and innovative ways.
Moderator: Jon Halpern, Executive Vice President Consulting & Shopper Insights, Kantar Retail
Nicolle Dubose, Director of Marketing, Carvel Corporation, Focus Brands
Brittney Williams, Global Marketing – Cinnabon, Auntie Anne’s, Moe’s, & Carvel, Focus Brands
3:50pm
Fireside Chat
Andrew Apple, Director, Product Development-Technical Marketing, AT&T Mobility
Colleen Ekas, Product Marketing – Smart Cities IoT, AT&T
Q&A conducted by: Peter Sorckoff, Strategic Advisor WITH/Agency
4:15pm
The Fashion of Sport: How Culture, Trend, and Retail Are Changing the Sports Landscape
David Tann, VP Creative Services, Atlanta Hawks & Philips Arena
4:45pm
Sports Marketing and The Future of Fan Experiences
Betsy Grider, Managing Director of Technology Development, NASCAR
David Tann, VP Creative Services, Atlanta Hawks & Philips Arena
Adam Zimmerman, SVP Marketing, Atlanta Braves
Q&A conducted by: Marc Timson, EVP, MoZeus
5:15pm
It’s a wrap!
