October

2

2017

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Brand Innovators Future of Consumer Experience & Retail

Hosted by

Brand Innovators Future of Consumer Experience & Retail

October

2

2017

-

Hosted by

The Future of Consumer Experience and Retail — building long term sustainable relationships with your consumers, trust, and communities and networks of users — is the holy grail of brand management. The Internet and digital media, in general, is impacting every aspect of the consumer experience. Powerful new tools, including digital video, social media, mobile devices and tablets, in-game advertising, content marketing, and gamification have empowered both brands and their consumers. As we move from an analog to digital culture and from mass communication to a more personalized approach to the consumer experience, it is essential that brand marketers embrace all of the online resources available to them to retail their products and services more effectively and most efficiently. Brand Innovators Future of Consumer Experience and Retail will provide brand marketers, from Fortune 500 and other leading brands, with an important forum to share success stories and best practices about what’s working to engage consumers.

To register for the all events associated with this multi-day event, click the register button above or scroll down to the registration form below. You can register for individual events on their respective pages.

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Day 1

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Day 3

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AGENDA

8:00am

Breakfast

8:45am

Welcome

Brandon Gutman, Co-Founder, Brand Innovators
Marc Sternberg, Co-Founder, Brand Innovators
David Teicher, Editor and Chief Content Officer

Host: Ted Rubin, Social Media Strategist, Acting CMO, Brand Innovators, author of Return on Relationship

Event Chair: Kate Trumbull, Director Advertising, Domino’s

9:00am

Customer Experience 2020: Omni-Channel Retailing & Loyalty

Consumers now expect a seamless experience as they engage more actively with retailers in-store, online and on the go. From inventory availability to loyalty programs and synchronized support, both in-store and across devices, retail brands are in a unique position to build meaningful customer affinity on the path to purchase and beyond. Savvy retailers understand these changing dynamics and the power their physical locations have to drive e-commerce growth and how discovery online can increase traffic back to their stores. After taking stock of the latest omni-channel retailing trends and loyalty program strategies, we’ll challenge our panelists for predictions about what customer experience, brand engagement and loyalty may look like for retailers in the not-so-distant future.

Moderator: Martin Berman, VP North America Remarketing, Inmobi

Colleen Haesler, Director, Global Customer Experience – Chevrolet, General Motors
Steve Kennedy, Director Loyalty, Domino’s
Andrea Shaikin, Director of Marketing, Loyalty and Innovation, STAPLES Canada
Doug Zarkin, Vice President-CMO Pearle Vision, Luxottica

9:35am

Keynote – Thinking Small To Win Big: How This Franchise Brand Used A Mix Of National & Local Marketing To Regain Its Leadership Position

Doug Zarkin, Vice President-CMO Pearle Vision, Luxottica

9:55am

Keynote – From Mess to Method: Failure Taught Me How To “Do Innovation”

Andrea Shaikin, Director of Marketing, Loyalty and Innovation, STAPLES Canada

10:15am

POV

Leah Malone, Senior Director, Brand Partnerships, Foursquare

10:30am

Networking Break

10:50am

Forging Consumer Connections with Mobile, Social, and Emerging Media

Today more than ever we’re seeing innovation and fast paced developments in emerging media and technologies. Each of these new media offer novel ways for brands to connect with and interact with audiences. These emerging technologies also make a habit of drastically altering the ways in which people shop, consumer media, and interact with each other and the world. Keeping up can be exhausting, even for the most savvy of digital marketers. From mobile games to virtual reality to messaging apps to ephemeral media, which trends are real and which are fads? Which provide opportunities for marketers to innovate and get closer to consumers? How can brands tap into these developments to gain deeper understandings of who their customers are and what they want?

Moderator: Shawn Geller, CEO, Quikly

Matt Cardwell, Director Of Social Media, Quicken Loans
David Murray, Manager, Social Media, Blue Cross Blue Shield of Michigan
Meenakshi Nagarajan, Director Digital Marketing, Domino’s

11:25am

Fireside Chat

Matt Cardwell, Director Of Social Media, Quicken Loans

Q&A conducted by: Jerry Kirby, Sr. Enterprise Sales Exec, Crimson Hexagon

11:45am

Lunch

12:45pm

Keynote – Online Reputation Management: Automate, Manage and Grow Your Online Reviews!

Larisa Walega, Director of Marketing, Ziebart International

1:05pm

Fireside Chat

Moderator: Noah Glazov, Vice President, Yext

Lauren Pilette, Marketing Manager, Ziebart International
James Trahan, Online Marketing Manager, Ziebart International
Larisa Walega, Director of Marketing, Ziebart International

1:20pm

The Future of Shopping in Amazon’s World: Retail & eCommerce

It’s not just that shopping habits have evolved so much over the last few years, but that they continue to do so, drastically, ceaselessly, and at a relentless pace. The retail and ecommerce landscape is consequently wrought with both challenge and opportunities, as brands explore new ways to drive consumers in-store, and look to new partners and emerging technologies to bring their wares to the customer, wherever they may be.

Amazon, along with the rise of niche ecommerce, have forced brick-and-mortar retailers to innovate and experiment with new models, leveraging subscription services, social selling, mobile commerce, and new ways to add both revenue and value, in the face of competition.

This session will explore the changing dynamics between different consumer touch points – online, in-store, and mobile – and how smart marketers can leverage each channel’s unique features to drive shoppers in-store and impact purchase behavior.

Moderator: Jon Schulz, Chief Marketing Officer, Viant

Mohammad Gaber, Senior Director, Marketing & Digital Strategy, Air Canada
Ray Ramdin, Director of eCommerce, Spirit Airlines
Chris Roeser, Director Experience, Domino’s

2:00pm

Keynote

Dennis Maloney, VP, Chief Digital Officer, Domino’s

2:40pm

Fireside Chat

Dennis Maloney, VP, Chief Digital Officer, Domino’s

Q&A conducted by: Sarah Ohle, VP of Marketing Insights, GroundTruth

3:00pm

Networking Break

3:20pm

Macro Marketing and eCommerce Trends – Roundtable Discussion

In this discussion, today’s senior marketing and eCommerce leadership will address the major trends, challenges, opportunities, and shifts in consumer behaviors that they are seeing in the market, with an outlook toward 2018 and beyond.

What’s keeping them up at night? What are they excited about? What new technologies and platforms offer novel opportunities to engage their customers in meaningful ways… and which are just shiny objects? How can marketing and technology leaders structure their teams and recruit highly coveted talent for a new era that demands an increasing array of skill sets?

Moderator: John Piccone, President and Chief Revenue Officer, Simulmedia

Kelly Garcia, SVP of eCommerce, Domino’s
Amanda Kozlowski, SVP Digital Marketing, Lionsgate
Andrew Shripka, Vice President Marketing, Wolverine

4:20pm

It’s a Wrap!

AGENDA

What’s a Rich Text element?

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How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

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