February

22

2017

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February

23

2017

Brand Innovators Future of Consumer Experience & Retail

Hosted by

Brand Innovators Future of Consumer Experience & Retail

February

22

2017

-

February

23

2017

Hosted by

Digital media and advertising technology is re-inventing how brands engage with and build long term relationships with their consumers. Powerful new platforms and emerging technologies — including social media, mobile, content marketing, digital video, data and analytics, programmatic advertising and marketing automation — are enabling brands to engage and interact with their consumers in new and exciting ways, with more efficiency and personalized messages than ever. Brand Innovators Future of Consumer Experience & Retail will provide brand marketers from Fortune 500 and other leading brands with an important forum to share success stories and best practices about how they are using technology to grow their businesses. And, more importantly, to learn how to stay ahead of the curve and the next disruptive technology that will change consumer behavior. Qualified brand marketers from Fortune 500 and other leading brands may register for Brand Innovators Future of Consumer Experience at Wal-Mart HQ in Bentonville, AR by filling out the following brief Registration form. We look forward to seeing you in Bentonville!

To register for the all events associated with this multi-day event, click the register button above or scroll down to the registration form below. You can register for individual events on their respective pages.

Stay Ahead of the Curve

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Day 1

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Day 2

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Day 3

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AGENDA

Day 1

7:00am

Breakfast and Registration

8:00am

Welcome

Brandon Gutman, Co-Founder, Brand Innovators
Marc Sternberg, Co-Founder, Brand Innovators
David Teicher, Editor and Chief Content Officer, Brand Innovators
Jared Hopfer, Chief Revenue Officer, Brand Innovators

Host: Ted Rubin, Social Media Strategist, Acting CMO, Brand Innovators, author of Return on Relationship

8:15am

Opening Remarks

Event Chairperson: Chad Mitchell, Sr. Director, Digital Communications, Walmart

8:30am

Keynote – Leveraging Content to Drive Omni-Channel Strategy

Amy Halford, Director, Digital, General Mills

8:55am

Fireside Chat

Amy Halford, Director, Digital, General Mills

Q&A conducted by: Laura Kennedy, Director, Retail Insights, Kantar Retail

9:10am

Keynote

Shauna Bowen, VP Operations Transformation, Sam’s Club, Walmart

9:25am

Fireside Chat

Shauna Bowen, VP Operations Transformation, Sam’s Club, Walmart

Q&A conducted by: Dianna Gee, Senior Manager, Corporate Communications, Walmart

9:40am

Keynote – The Next Generation of Retail & Shopper Marketing

Douwe Bergsma, Chief Marketing Officer, Georgia-Pacific LLC
Laura Knebusch, VP Marketing Activation, Georgia-Pacific LLC

10:10am

Fireside Chat

Douwe Bergsma, Chief Marketing Officer, Georgia-Pacific LLC
Laura Knebusch, VP Marketing Activation, Georgia-Pacific LLC

Q&A conducted by: Mariam Dombrovskaja, VP Retail, Shopkick

10:25am

Networking Break

10:45am

Keynote

Mauro Porcini, SVP & Chief Design Officer, PepsiCo

11:10am

Fireside Chat

Mauro Porcini, SVP & Chief Design Officer, PepsiCo

Q&A conducted by: Walter Geer, Vice President, Creative Director, Verve

11:25am

Keynote – Media Planning In The Digital & Programmatic Era

Charlie Chappell, VP Integrated Media, The Hershey Company

11:45am

Fireside Chat

Charlie Chappell, VP Integrated Media, The Hershey Company

Q&A conducted by: Brandon Stewart, Sr. Sales Director, Innovid

12:00 Noon

Lunch

1:00pm

Fireside Chat

Katie Finnegan, VP Incubation, Walmart

Q&A conducted by: Akash Bhatia, Co-Founder and CEO, Infinite Analytics

1:20pm

Keynote

Craig Dubitsky, CEO & Co-Founder, Hello Products

1:50pm

From the White House to Disney to Walmart

Brian Besanceney, SVP & Chief Communications Officer, Walmart

2:20pm

Fireside Chat

Brian Besanceney, SVP & Chief Communications Officer, Walmart

Q&A conducted by: Michael Zimbalist, Chief Marketing Officer, Simulmedia

2:35pm

Startup City: Part 1

1. Lisa Tenenbown, Head of Industry, Retail & Travel, Outbrain
2. Brian Kilmer, RVP Sales, NinthDecimal
3. Jay Freedman, Chief Revenue Officer, Nativo
4. Laura Worley, Senior Account Executive, Quantcast

3:20pm

Networking Break

3:35pm

Startup City: Part 2

1. Andrew Polsky, SVP, Head of US Sales, Adsmovil
2. Jason Baadsgaard, Chief Revenue Officer, Eyeview
3. Dave Campbell, VP, Strategic Accounts, BounceX
Title: Own your audience the way Amazon does; How Amazon created a $400 billion business with an email address. Join us as we explore the importance of identification and the competitive advantage of consumer convenience.
4. Gian LaVecchia, Vice President, Client Strategy & Development, Verve

4:20pm

Keynote

Joe Guith, President, Cinnabon

4:45pm

Fireside Chat

Joe Guith, President, Cinnabon

Q&A conducted by: Heather Costello, Vice President of Loyalty Solutions, CrowdTwist

5:00pm

It’s a wrap!

Day 2

7:00am

Breakfast and Registration

8:00am

Welcome

Brandon Gutman, Co-Founder, Brand Innovators
Marc Sternberg, Co-Founder, Brand Innovators
David Teicher, Editor and Chief Content Officer, Brand Innovators
Jared Hopfer, Chief Revenue Officer, Brand Innovators

Host: Ted Rubin, Social Media Strategist, Acting CMO, Brand Innovators, author of Return on Relationship

8:15am

Opening Remarks

Chad Mitchell, Senior Director, Digital Communications, Walmart

8:30am

Joint Presentation — Integrated Communications Planning

Chad Mitchell, Senior Director, Digital Communications, Walmart
Dan Kneeshaw, Senior Director, Global Associate Communications, Digital and Associate Engagement, Walmart

9:00am

Fireside Chat

Chad Mitchell, Senior Director, Digital Communications, Walmart
Dan Kneeshaw, Senior Director — Global Associate Communications — Digital and Enterprise Initiatives, Walmart

Q&A conducted by: Jim Larrison, President, Dynamic Signal

9:15am

Keynote – BARBIE: The power of Purpose

For more than 57 years, Barbie has inspired imaginations and encouraged girls on their journey to self-discovery. From Mermaid to Movie Star, Pet Vet to Police Officer, Fashionista to Fairy Princess, Barbie continues to celebrate the belief that “You Can Be Anything.” In this session, Mattel’s Lisa McKnight will provide an update on Barbie’s journey to enduring as a timeless brand. She will share how the brand re-focused on its origin and purpose and how those efforts shifted brand perception.

Lisa McKnight, SVP & General Manager, Barbie, Mattel

9:45am

Fireside Chat

Lisa McKnight, SVP & General Manager, Barbie, Mattel

Q&A conducted by: Michael Zimbalist, Chief Marketing Officer, Simulmedia

10:00am

Networking Break

10:20am

POV

Tom Douglass, Director Emerging Technology & Lab 415-C, Walmart

10:45am

Startup City

1. Victor Wong, CEO, Thunder
2. Brent Richey, VP of Sales, Tapad
Title: Unlocking the true power of cross-device marketing
3. Jeremy Agulnek, Sales Director, SessionM
4. David Sevitt, Vice President, Sales, Vision Critical
5. Darin Leach, Senior Director, US Sales, PCH/Media
6. Terry Dennis, President USA, The Central Group
7. Patrick Moorhead, CMO, Label Insight
8. Jesse Channon, SVP, Revenue, Unified

12:15pm

Keynote

Steven Amato, President and Chief Content Officer, Contend-Mosaic

12:30pm

Lunch

1:15pm

Keynote

Tanisha Chea, Chief Marketing Officer, Carrabba’s Italian Grill

1:40pm

Building the Marketing Organization of the Future

The evolution of the marketing industry isn’t just about the consumer facing activations, but in rethinking the very nature of the marketing organization. This ranges from developing new structural and organizational paradigms that do away with silos to ensure disparate teams can work together seamlessly, to the technologies that will empower those teams to be as efficient and effective as they can be.

It also means rethinking culture, talent development, and the skill sets required within the marketing organization, as brands must not only account for an ongoing adoption of new media and digital tools, but actively cultivate a mentality of innovation into the very core of it’s operation.

Moderator: Fang Cheng, CEO, Linc

Urvi Bhandari, Director, Innovation Catalyst, Walmart
Tanisha Chea, Chief Marketing Officer, Carrabba’s Italian Grill
Kirk Heinlein, Director – Marketing Communications, Global Markets Advertising, AT&T

2:15pm

The New Age of Transparency and the Business Intelligence Tipping Point for Social Advertisers

Jesse Channon, SVP, Revenue, Unified

2:30pm

Keynote

Karl Miller, Director, Content Production, The Kellogg Company

2:50pm

The Evolution of Content Marketing

Moderator: Kevin Briody, SVP, Chief Strategy Officer, PACE

Eric Toda, Global Head of Social Marketing & Content, AirBnB
Emily Schmid, Director, Digital Content, Walmart
Karl Miller, Director, Content Production, The Kellogg Company

3:30pm

Round Table — Future of Retail and Shopper Marketing

The last few years have seen a drastic change in consumer habits and shopping behaviors – and both retailers and their CPG shoppers are working around the clock to adapt to these new world, leveraging novel tactics and emerging channels to drive people into stores to closer to the point of purchase.

The session will explore the future of shopping and shopper marketing, the evolution of the retail and ecommerce experiences, and new consumer behaviors, both in-store and online.

Moderator: Paul Tapscott, VP Industry, CPG, xAd

Suzanne Baker, Shopper Marketing Team Lead – Walmart & Sam’s Club, Unilever
Matt Lloyd, VP of Strategy and Insights, Mars
Kim Neppel, Director, Shopper Marketing IMC, Coca Cola
Chris Witte, VP of Shopper and Category Development, Tyson Brands

4:15pm

It’s a wrap!

AGENDA

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SPEAKERS

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VENUE

Sam’s Club Auditorium 2101 SE Simple Savings Drive Bentonville, AR 72716

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