Brand Innovators Future of Consumer Experience & Retail

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Brand Innovators Future of Consumer Experience & Retail





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Consumer Engagement (CE) — building long term sustainable relationships with your consumers, trust, and communities and networks of users — is the holy grail of brand management. The Internet and digital media, in general, is impacting every aspect of Consumer Engagement. Powerful new tools, including digital video, social media, mobile devices and tablets, in-game advertising, content marketing, and gamification have empowered both brands and their consumers. As we move from an analog to digital culture and from mass communication to a more personalized approach to Consumer Engagement, it is essential that brand marketers embrace all of the online resources available to them to market their products and services to their consumers most efficiently. Brand Innovators Consumer Engagement will provide brand marketers, from Fortune 500 and other leading brands, with an important forum to share success stories and best practices about what’s working in Consumer Engagement.

To register for the all events associated with this multi-day event, click the register button above or scroll down to the registration form below. You can register for individual events on their respective pages.

Brand Innovators Consumer Engagement is putting the marketing and media industries on review.

Day 1

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Day 2

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Day 3

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Breakfast and Registration hosted by Land O’ Lakes


Welcome & Opening Remarks

Brandon Gutman, Co-Founder, Brand Innovators
Marc Sternberg, Co-Founder, Brand Innovators
David Teicher, Chief Content Officer, Brand Innovators
Melissa McKinley, Vice President Community Operations, Brand Innovators

Host: Ted Rubin, Acting CMO, Brand Innovators, CMO Photofy, Strategist / Speaker / Provocateur, and author of Return on Relationship.

Event Chair: Kristin Murray, Director of Corporate Marketing, Land O’Lakes


Driving Growth with Digital Transformation

Technology is a game-changer, reinventing how Fortune 500 brands engage with their consumers, and stay out in front of their competitors. Learn first-hand how leading brands are using social media, content marketing, digital video advertising, marketing automation, and personalization, to build loyalty and long-term relationships with their consumers.

Moderated by: Jacki Block, Sales Director, Midwest, Parsec Media

Mariona Belles, Senior Marketing Manager, Loyalty & Membership, Best Buy
Erin Gulden, Director of Content Marketing, U.S. Bank
Adam Kmiec, VP, Digital Strategy and Communications, UnitedHealth Group
Holly Spaeth, Director, Customer Engagement and Growth Planning, Polaris Industries


Keynote – Taking Risks & Taking Names

Tim Scott, SVP and Chief Marketing Officer, Land O’Lakes


Fireside Chat

Tim Scott, SVP and Chief Marketing Officer, Land O’Lakes

Moderated by: Lauren Fry, Vice President, Customer Success & Business Analytics, Simulmedia


Getting Personal with Content and Creative

Authenticity and efficiency are more in-demand than ever in today’s advertising ecosystem. With trust in media and institutions at an all-time low, building authentic connections with consumers has never been more of a challenge. Dubbed “The Company That Built a Viral Video Empire” by The New York Times, Jukin Media is one of the most watched digital media companies in the world and a trusted partner to more than 1,000 brands and media/ entertainment companies. Jukin helps brands connect with audiences by leveraging the world’s most abundant creative resource: organic user-generated video. Hear more about Jukin’s services and how they’re partnering with brands for authentic, impactful content and creative.

Zach Alter, VP, Head of Sales, Jukin Media


Networking Break


Fireside Chat – Collaboration for Innovation in Retail

Jill Renslow, SVP Business Development, Marketing, Mall of America
Natasia Moose, Visual Design Manager, Mall of America

Moderated by: Ray Faust, General Manager, Resonate


Fireside Chat

Steve Wendling, Media Director, The Media Kitchen

Moderated by: Kate Miller Spencer, Midwest Sales Director, New York Media


Fireside Chat – Which Comes First, the Content or the Questions?

If, as Gartner suggests, “(by) 2020, content will become marketing’s biggest bottleneck,” how should we prepare? What’s the best process for assessing, architecting, hypothesizing, budgeting, producing and approving Content? Join Land O’Lakes’ new Director of Content & Production, Tim Brunelle, in a quick fireside chat focused on how best to establish culture and process to impact effective content and its production.

Tim Brunelle, Director of Content & Production, Land O’Lakes

Moderated by: Zach Alter, VP, Head of Sales, Jukin Media


Research study: What’s the value of an in-store visit?

With the rise of eCommerce and a spate of brick-and-mortar stores closing their doors, it seems like marketers can’t escape the phrase “retail is dead.” A recent consumer study by GroundTruth, however, shows that retail is actually thriving. 38% of consumers surveyed felt they spent more money in-store, while only 18% agree they spent more money when shopping online. And while the ease of online shopping has forever impacted consumer expectations around convenience and personalization, shoppers remain passionate about their favorite brands having physical stores, too—72% of respondents agreed with the statement: “I would be very disappointed if a store I shop at closes.” In this talk, GroundTruth’s VP of Marketing Insights, Sarah Ohle, will discuss the evolution of retail and will use data and research to prove the value of a visit.

Sarah Ohle, VP of Marketing Insights, GroundTruth

12:00 Noon



What Will Drive Advertising in the Next Five Years?

A discussion of four compelling forces that will shape company fortunes and the way marketers work in the years to come.

Kyle Torjussen, Senior Account Executive, Simulmedia


Fireside Chat

Mike Jackson, Regional Marketing Manager, Regis Corporation
Katie Woodard, Regional Marketing Manager, Regis Corporation

Moderated by: Katie Fishman, Account Executive, Emerging Partnerships, Kargo


Adapting to Consumers Changing Behavior

The latest advances in technology and new media platforms have greatly impacted how we market to consumers. Things like voice, mobile, data, social, etc. are all changing the way we reach our consumers. It has an impact on every aspect of how we market. Not only do we constantly look at our creative in in the overall advertising message but we also have to look at our packaging and constantly innovating and coming up with new products and solutions to meet consumer needs. Join our panel as we discuss the myriad of ways that we as marketers can get personal with our customers in today’s digital age.

Moderated by: Steve Lerch, Senior Brand Partner, Foursquare

Julie Anderla, Director of Integrated Marketing Communications, Land O’Lakes
Maria Hokanson, Executive Vice President, U.S. Marketing, Dairy Queen
Lana Slygh, Vice President of Marketing, TCF Bank
Mike Tubman, Sports and Competition Manager, Buffalo Wild Wings


Fireside Chat

Chris Luna, Consumer Business Group Engagement Leader, 3M

Moderated by: Bryan Rotunno, Director of Sales, Spotify


Networking Break and Butter Tasting

Kim Anderson, Team Lead Test Kitchen Culinary Center, Land O’Lakes


Keynote – WTF CDJ?

Lynn Franz, Director of Insights & Strategy, Land O’Lakes


Fireside Chat – How to talk about the Super Bowl when you have no rights to talk about the Super Bowl

Katie Berry, Assistant Vice President, Social Media Strategy, U.S. Bank

Moderated by: Jim Tobin, President, Carusele


First you gotta get them, then you have to keep them

A marketers’ discussion on the importance of consumer insights to drive customer acquisition and retention. We’ll discuss success stories and challenges that we’ve experienced using insights to drive engagement and build lasting brand loyalty.

Louis Deering, Sr Digital Marketing Manager, Star Tribune Media Company
Ashley Evanson, Director Digital Media, Ciceron Digital Media Group
Mike Jackson, Regional Marketing Manager, Regis Corporation

Moderated by: Ray Faust, General Manager, Resonate


B2B Marketing Tactics: Connecting with Your Customers

B2B and B2C marketing strategies have fundamental, indisputable differences… but can successful B2B tactics be applied to B2C businesses, and vice versa? B2B marketers face unique challenges like talent shortages, changing buyer profiles, commoditization, rampant consolidation, and increasing competition. This discussion will address B2B marketing trends to watch, key differences and similarities with B2C, and what lessons B2B marketers can take from successful B2C strategies, if any.

Moderated by: Samir Bhavnani, Area Vice President, 1010data

Lori Laflin, Customer Experience Champion, Cargill
Scott Schraufnagel, Director of Integrated Marketing Communications – Purina, Land O’Lakes
Jeff Stender, Global Digital Transformation Leader, 3M


We Should Expect More from Influencer Marketing in 2018

Influencer marketing has been a ‘thing’ for more than a decade but most programs haven’t advanced as quickly as the rest of digital marketing. In this talk, Jim Tobin takes a critical look at many influencer marketing programs and outlines tangible steps brands can take to make their programs work harder to drive real business results.

Jim Tobin, President, Carusele


Fireside Chat – Employee Advocacy

Monica Wiant, Vice President, Social Media, U.S. Bank

Moderated by: Becky Graebe, Senior Director, Communication Expert, Dynamic Signal


It’s a Wrap!


What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.






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