8:45am
Welcome
Brandon Gutman, Co-Founder, Brand Innovators
Marc Sternberg, Co-Founder, Brand Innovators
David Teicher, Editor and Chief Content Officer
Host: Ted Rubin, Social Media Strategist, Acting CMO, Brand Innovators, author of Return on Relationship
Event Co-Chairs:
Charlie Cole, Chief Digital Officer, VP, Tumi
Doug Straton, Vice President – Digital, eCommerce, Data, Unilever
8:55am
Opening Remarks
Steve Gertz, CEO, Rhythmic Ventures
Trey Holder, Partner, Brand Innovators Labs and Co-Chair, GMDC Retail Tomorrow Board
9:00am
Customer Experience 2020: Omni-Channel Retailing & Loyalty
Consumers now expect a seamless experience as they engage more actively with retailers in-store, online and on the go. From inventory availability to loyalty programs and synchronized support, both in-store and across devices, retail brands are in a unique position to build meaningful customer affinity on the path to purchase and beyond. Savvy retailers understand these changing dynamics and the power their physical locations have to drive e-commerce growth and how discovery online can increase traffic back to their stores. After taking stock of the latest omni-channel retailing trends and loyalty program strategies, we’ll challenge our panelists for predictions about what customer experience, brand engagement and loyalty may look like for retailers in the not-so-distant future.
Moderator: Jay Freedman, Chief Revenue Officer, Nativo
Julie Frederickson, CEO & Co-Founder, Stowaway Cosmetics
Jon Mandell, Vice President, Marketing & Customer Experience, 1-800-Flowers.com
Doug Straton, Vice President – Digital, eCommerce, Data, Unilever
Thoryn Stephens, Former Chief Digital Officer, American Apparel
9:35am
Thinking Small To Win Big
Actionable Lessons from Reinventing a Legacy Brand:
Learn how Doug Zarkin went back to Pearle Vision’s core values to breathe new life into this iconic brand
Doug Zarkin, Chief Marketing Officer, Pearle Vision
10:00am
Fireside Chat
Doug Zarkin, Chief Marketing Officer, Pearle Vision
Q&A conducted by: David Honig, Vice President Strategy, Corporate Partnerships, Dynamic Signal
10:15am
Fireside Chat
Taryn Laeben, Chief Experience Officer and President of Global Retail, Casper
Q&A conducted by: John Andrews, Co-Founder, Prevailing Path
10:35am
Forging Consumer Connections with Mobile, Social, and Emerging Media
Today more than ever we’re seeing innovation and fast paced developments in emerging media and technologies. Each of these new media offer novel ways for brands to connect with and interact with audiences. These emerging technologies also make a habit of drastically altering the ways in which people shop, consumer media, and interact with each other and the world. Keeping up can be exhausting, even for the most savvy of digital marketers. From mobile games to virtual reality to messaging apps to ephemeral media, which trends are real and which are fads? Which provide opportunities for marketers to innovate and get closer to consumers? How can brands tap into these developments to gain deeper understandings of who their customers are and what they want?
Moderator: Jason Brenner, RVP, Verve
Erin Everhart, Senior Manager, Media Strategy & Mobile, Home Depot
Sapna Shah Parikh , Director of Representative Digital Experience & Ecommerce, Avon
11:10am
Networking Break hosted by User Insight
11:25am
Keynote
Jackson Jeyanayagam, Chief Marketing Officer, Boxed
11:45am
Keynote
Andries de Villiers, Vice President of Sales, Outbrain
12:05pm
Keynote
Doug Straton, Vice President – Digital, eCommerce, Data, Unilever
12:30pm
Fireside Chat
Doug Straton, Vice President – Digital, eCommerce, Data, Unilever
12:45pm
Lunch hosted by CreativeDrive
1:30pm
Sensory Stimulation & The Future of Brand Experience
While many marketers are embracing new digital tools and emerging media to reach their consumers, there’s simply no replacement for the “IRL” experience, that is, contextually connecting with real people in the real world and allowing your customers to touch, smell, see, hear, and taste your brand. Hear from some of today’s top experiential marketers and learn how they’ve translated their brands and products into unique, memorable experiences that stimulate the senses, and how they leverage new technologies to take those experiences to the next level.
Moderator: Kevin O’Connor, President, User Insight
Andre Chalonec, Senior Manager – Advertising & Marketing, Pepsi
Heather Kozera, Director, Digital Marketing, Jägermeister
Joe Prebich, Vice President of Brand, Fjällräven
Gregory Zamfotis, Founder & CEO, Gregory’s Coffee
2:05pm
POV: Generation Active® – A “New” Consumer Segment
Generation Active® is made up of over 100 million adults who have major spending power. This is a group that advertisers need to embrace. So, who makes up Generation Active® and how can you connect with them?
Tony Healy, Senior Research Director, Zoom Active Lifestyle Marketing
2:25pm
A Walk in the Park – The Rise of the Urban Outdoors and the Future of Generational Consumers
Joe Prebich, Vice President of Brand, Fjällräven
3:10pm
Networking Break hosted by User Insight
3:20pm
All is Fair in Love and Agencies
Building brand and agency relationships is key to succeeding in today’s digital landscape, but with so many ways for a partnership to go off the rails it is important to discuss openly what works, and what doesn’t. This panel of brand-side and agency-side participants will talk candidly about topics like price negotiation, when to fire your agency (or when to fire your client), and common mistakes that are made on both sides of the table.
Moderator: Kevin Rice, Chief Marketing Officer, Hathway
William Aronson, Account Director, 3Q Digital
Charlie Cole, Chief Digital Officer, VP, Tumi
Amanda Greenberg, Sr. Director of Ecommerce, Ferrara Candy
Amanda Skura, Digital Platforms, Audi of America
Cecilia Streit, Chief Growth Officer, CreativeDrive
3:55pm
Keynote
Charlie Cole, Chief Digital Officer, VP, Tumi
4:20pm
Fireside Chat
Moderator: Cecilia Streit, Chief Growth Officer, CreativeDrive
Colleen Stokes, Former VP Global Creative Director, Coach
4:40pm
Keynote
Peter Sorckoff, Chief Creative Officer, Executive Vice President, Brand & Innovation, Atlanta Hawks and Philips Arena
5:05pm
Brand Innovators NRF Wrap Party hosted by CreativeDrive and User Insight
Live DJ Entertainment provided Rhythmic Ventures and Greintime Productions
