Brand Innovators Future of Consumer Experience & Retail

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Brand Innovators Future of Consumer Experience & Retail





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The Future of Consumer Experience and Retail — building long term sustainable relationships with your consumers, trust, and communities and networks of users — is the holy grail of brand management. The Internet and digital media, in general, is impacting every aspect of the consumer experience. Powerful new tools, including digital video, social media, mobile devices and tablets, in-game advertising, content marketing, and gamification have empowered both brands and their consumers. As we move from an analog to digital culture and from mass communication to a more personalized approach to the consumer experience, it is essential that brand marketers embrace all of the online resources available to them to retail their products and services more effectively and most efficiently. Brand Innovators Future of Consumer Experience and Retail will provide brand marketers, from Fortune 500 and other leading brands, with an important forum to share success stories and best practices about what’s working to engage consumers.

To register for the all events associated with this multi-day event, click the register button above or scroll down to the registration form below. You can register for individual events on their respective pages.

Day 1

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Day 2

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Day 3

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Brandon Gutman, Co-Founder, Brand Innovators
Marc Sternberg, Co-Founder, Brand Innovators
David Teicher, Editor and Chief Content Officer

Host: Ted Rubin, Social Media Strategist, Acting CMO, Brand Innovators, author of Return on Relationship

Event Co-Chairs:
Charlie Cole, Chief Digital Officer, VP, Tumi
Doug Straton, Vice President – Digital, eCommerce, Data, Unilever


Opening Remarks

Steve Gertz, CEO, Rhythmic Ventures
Trey Holder, Partner, Brand Innovators Labs and Co-Chair, GMDC Retail Tomorrow Board


Customer Experience 2020: Omni-Channel Retailing & Loyalty

Consumers now expect a seamless experience as they engage more actively with retailers in-store, online and on the go. From inventory availability to loyalty programs and synchronized support, both in-store and across devices, retail brands are in a unique position to build meaningful customer affinity on the path to purchase and beyond. Savvy retailers understand these changing dynamics and the power their physical locations have to drive e-commerce growth and how discovery online can increase traffic back to their stores. After taking stock of the latest omni-channel retailing trends and loyalty program strategies, we’ll challenge our panelists for predictions about what customer experience, brand engagement and loyalty may look like for retailers in the not-so-distant future.

Moderator: Jay Freedman, Chief Revenue Officer, Nativo

Julie Frederickson, CEO & Co-Founder, Stowaway Cosmetics
Jon Mandell, Vice President, Marketing & Customer Experience, 1-800-Flowers.com
Doug Straton, Vice President – Digital, eCommerce, Data, Unilever
Thoryn Stephens, Former Chief Digital Officer, American Apparel


Thinking Small To Win Big

Actionable Lessons from Reinventing a Legacy Brand:
Learn how Doug Zarkin went back to Pearle Vision’s core values to breathe new life into this iconic brand

Doug Zarkin, Chief Marketing Officer, Pearle Vision


Fireside Chat

Doug Zarkin, Chief Marketing Officer, Pearle Vision

Q&A conducted by: David Honig, Vice President Strategy, Corporate Partnerships, Dynamic Signal


Fireside Chat

Taryn Laeben, Chief Experience Officer and President of Global Retail, Casper

Q&A conducted by: John Andrews, Co-Founder, Prevailing Path


Forging Consumer Connections with Mobile, Social, and Emerging Media

Today more than ever we’re seeing innovation and fast paced developments in emerging media and technologies. Each of these new media offer novel ways for brands to connect with and interact with audiences. These emerging technologies also make a habit of drastically altering the ways in which people shop, consumer media, and interact with each other and the world. Keeping up can be exhausting, even for the most savvy of digital marketers. From mobile games to virtual reality to messaging apps to ephemeral media, which trends are real and which are fads? Which provide opportunities for marketers to innovate and get closer to consumers? How can brands tap into these developments to gain deeper understandings of who their customers are and what they want?

Moderator: Jason Brenner, RVP, Verve

Erin Everhart, Senior Manager, Media Strategy & Mobile, Home Depot
Sapna Shah Parikh , Director of Representative Digital Experience & Ecommerce, Avon


Networking Break hosted by User Insight



Jackson Jeyanayagam, Chief Marketing Officer, Boxed



Andries de Villiers, Vice President of Sales, Outbrain



Doug Straton, Vice President – Digital, eCommerce, Data, Unilever


Fireside Chat

Doug Straton, Vice President – Digital, eCommerce, Data, Unilever


Lunch hosted by CreativeDrive


Sensory Stimulation & The Future of Brand Experience

While many marketers are embracing new digital tools and emerging media to reach their consumers, there’s simply no replacement for the “IRL” experience, that is, contextually connecting with real people in the real world and allowing your customers to touch, smell, see, hear, and taste your brand. Hear from some of today’s top experiential marketers and learn how they’ve translated their brands and products into unique, memorable experiences that stimulate the senses, and how they leverage new technologies to take those experiences to the next level.

Moderator: Kevin O’Connor, President, User Insight

Andre Chalonec, Senior Manager – Advertising & Marketing, Pepsi
Heather Kozera, Director, Digital Marketing, Jägermeister
Joe Prebich, Vice President of Brand, Fjällräven
Gregory Zamfotis, Founder & CEO, Gregory’s Coffee


POV: Generation Active® – A “New” Consumer Segment

Generation Active® is made up of over 100 million adults who have major spending power. This is a group that advertisers need to embrace. So, who makes up Generation Active® and how can you connect with them?

Tony Healy, Senior Research Director, Zoom Active Lifestyle Marketing


A Walk in the Park – The Rise of the Urban Outdoors and the Future of Generational Consumers

Joe Prebich, Vice President of Brand, Fjällräven


Networking Break hosted by User Insight


All is Fair in Love and Agencies

Building brand and agency relationships is key to succeeding in today’s digital landscape, but with so many ways for a partnership to go off the rails it is important to discuss openly what works, and what doesn’t. This panel of brand-side and agency-side participants will talk candidly about topics like price negotiation, when to fire your agency (or when to fire your client), and common mistakes that are made on both sides of the table.

Moderator: Kevin Rice, Chief Marketing Officer, Hathway

William Aronson, Account Director, 3Q Digital
Charlie Cole, Chief Digital Officer, VP, Tumi
Amanda Greenberg, Sr. Director of Ecommerce, Ferrara Candy
Amanda Skura, Digital Platforms, Audi of America
Cecilia Streit, Chief Growth Officer, CreativeDrive



Charlie Cole, Chief Digital Officer, VP, Tumi


Fireside Chat

Moderator: Cecilia Streit, Chief Growth Officer, CreativeDrive

Colleen Stokes, Former VP Global Creative Director, Coach



Peter Sorckoff, Chief Creative Officer, Executive Vice President, Brand & Innovation, Atlanta Hawks and Philips Arena


Brand Innovators NRF Wrap Party hosted by CreativeDrive and User Insight

Live DJ Entertainment provided Rhythmic Ventures and Greintime Productions


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COACH 10 Hudson Yards New York, NY 10001





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