June

26

2019

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Brand Innovators Future of Consumer Engagement

Hosted by

Brand Innovators Future of Consumer Engagement

June

26

2019

-

Hosted by

Consumer Engagement (CE) — building long term sustainable relationships with your consumers, trust, and communities and networks of users — is the holy grail of brand management. The Internet and digital media, in general, is impacting every aspect of Consumer Engagement. Powerful new tools, including digital video, social media, mobile devices and tablets, in-game advertising, content marketing, and gamification have empowered both brands and their consumers. As we move from an analog to digital culture and from mass communication to a more personalized approach to Consumer Engagement, it is essential that brand marketers embrace all of the online resources available to them to market their products and services to their consumers most efficiently. Brand Innovators Consumer Engagement will provide brand marketers, from Fortune 500 and other leading brands, with an important forum to share success stories and best practices about what’s working in Consumer Engagement.

To register for the all events associated with this multi-day event, click the register button above or scroll down to the registration form below. You can register for individual events on their respective pages.

Brand Innovators Consumer Engagement is putting the marketing and media industries on review.

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Day 1

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Day 2

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Day 3

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AGENDA

8:00am

Breakfast and Registration

9:00am

Welcome

Brandon Gutman, Co-Founder, Brand Innovators
Marc Sternberg, Co-Founder, Brand Innovators
David Teicher, Editor and Chief Content Officer, Brand Innovators
Annie Fei, Director of Content and Community, Brand Innovators

Host:

9:10am

Adapting to Consumers Changing Behavior

The latest advances in technology and new media platforms have greatly impacted how we market to consumers. Things like voice, mobile, data, social, etc. are all changing the way we reach our consumers. It has an impact on every aspect of how we market. Not only do we constantly look at our creative in in the overall advertising message but we also have to look at our packaging and constantly innovating and coming up with new products and solutions to meet consumer needs. Join our panel as we discuss the myriad of ways that we as marketers can get personal with our customers in today’s digital age.

9:45am

Success Story

10:05am

Fireside Chat

10:20am

POV

10:35am

Networking Break

10:55am

Fireside Chat

11:20am

Forging Consumer Connections with Emerging Media

The Bay Area is the heart of innovation and fast paced developments in emerging media and technologies. Each of these new media offer novel ways for brands to connect with and interact with audiences. Emerging technologies also make a habit of drastically altering the ways in which people shop, consume media, and interact with each other and the world. Keeping up can be exhausting, even for the most savvy of digital marketers. From mobile games to virtual reality to messaging apps to ephemeral media, which trends are real and which are fads? Which provide opportunities for marketers to innovate and get closer to consumers? How can brands tap into these developments to gain a deeper understanding of who their customers are and what they want?

11:55am

Fireside Chat

12:20pm

POV

12:35pm

Lunch

1:35pm

Panel: Challenger Brands

Hear from the Bay Area’s top Challenger Brands on how they rely on experience and authenticity to create lasting relationships with their consumers.

2:10pm

Keynote

2:30pm

Fireside Chat

2:45pm

POV

3:00pm

Networking Break

3:20pm

Sports, Entertainment and Content 2019

Great content must resonate with consumers, in order for them to believe it, share it, and reflect positively on your brand. Sports and entertainment are a passion point for consumers of all ages and can be especially appealing to younger audiences. This panel will explore how brands are using sports and entertainment to integrate their brand in new and unique ways to represent brand personality, show how their brand can apply in life situations, and to help consumers understand and relate with brands in places where they are already feeling emotional connections. There are many ways brands are doing this, through Movies, Video, Music, Gaming, Sports, Television and more. Listen as brand marketing leaders discuss how they are using sports and entertainment to connect with consumers.

3:55pm

POV

4:10pm

Keynote

4:30pm

Fireside Chat

4:45pm

It’s a wrap!

AGENDA

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

SPEAKERS

SPONSORS

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VENUE

StubHub HQ 199 Fremont St San Francisco, CA 94105

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