July

25

2018

-

Brand Innovators Future of Consumer Engagement

Hosted by

Brand Innovators Future of Consumer Engagement

July

25

2018

-

Hosted by

Consumer Engagement (CE) — building long term sustainable relationships with your consumers, trust, and communities and networks of users — is the holy grail of brand management. The Internet and digital media, in general, is impacting every aspect of Consumer Engagement. Powerful new tools, including digital video, social media, mobile devices and tablets, in-game advertising, content marketing, and gamification have empowered both brands and their consumers. As we move from an analog to digital culture and from mass communication to a more personalized approach to Consumer Engagement, it is essential that brand marketers embrace all of the online resources available to them to market their products and services to their consumers most efficiently.

To register for the all events associated with this multi-day event, click the register button above or scroll down to the registration form below. You can register for individual events on their respective pages.

Brand Innovators Consumer Engagement is putting the marketing and media industries on review.

Day 1

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Day 2

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Day 3

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AGENDA

8:00am

Breakfast and Registration

9:00am

Welcome

Brandon Gutman, Co-Founder, Brand Innovators
Marc Sternberg, Co-Founder, Brand Innovators
David Teicher, Editor and Chief Content Officer

9:05am

Opening Remarks

Michelle Fernandez, Head of Marketing Home Entertainment, LG Electronics

9:10am

Customer Experience 2020: eCommerce and Omni-Channel

Consumers now expect a seamless experience as they engage more actively with retailers in-store, online and on the go. From inventory availability to loyalty programs and synchronized support, both in-store and across devices, retail brands are in a unique position to build meaningful customer affinity on the path to purchase and beyond. Savvy retailers understand these changing dynamics and the power their physical locations have to drive e-commerce growth and how discovery online can increase traffic back to their stores. After taking stock of the latest omni-channel retailing trends and loyalty program strategies, we’ll challenge our panelists for predictions about what customer experience, brand engagement and loyalty may look like for retailers in the not-so-distant future.

Moderated by: Evan Krauss, SVP, Global Sales, Ranker

Ryan Anderson, VP Global Marketing, Marriott International
Doug Glickman, Sr. Director, Ecommerce & Merchandising, Tomorrow Sleep
Esperanza Teasdale, Senior Director of Shopper Marketing, PepsiCo
Fabiola Velarde, US Managing Director, Carolina Herrera

9:50am

Fireside Chat

Michelle Fernandez, Head of Marketing Home Entertainment, LG Electronics

Moderated by: Tom Hartman, Vice President, Sales, East, Innovid

10:25am

Success Story

Marisa Siegel, Senior Director, Budweiser Brand Team, Anheuser-Busch InBev

Moderated by: Ilana Leykekhman, Senior Director of Strategy & Planning, CrowdTwist

10:45am

Fireside Chat

Jason Jahn, CMO, Publisher’s Clearing House

11:00am

Networking Break

11:15am

Fireside Chat

Luke Chatelain, Vice President, Digital Innovation at West Elm

Moderated by: Larissa Licha, Head of Product Attribution & Incrementality, AdRoll X

11:45am

Fireside Chat – Engaging Consumers Across Media & Devices

Kate Gunning, Executive Director, Global Head of Brand Strategy & Activation, J.P. Morgan Asset Management

Moderated by: Kara Brennan, Associate Director of Customer Success, Innovid

12:15pm

40 Under 40 RoundTable: Trends in Marketing & Consumer Engagement

Moderated by: Rob Gregory, President, WHOSAY

Michael Rotella, Senior Manager – Digital Product Innovation & Strategy, Verizon
Chris Rackliffe, Director Social Media Engagement Strategy, Aetna
David Schneidman, Marketing Director, COVERGIRL, Coty

12:40pm

It’s a Wrap!

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VENUE

LG gram Lounge at WeWork in Times Square 1460 Broadway New York, NY 10036

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