February

14

2019

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Brand Innovators Fashion & Beauty

Hosted by

Brand Innovators Fashion & Beauty

February

14

2019

-

Hosted by

The Internet, digital media, and innovative new mobile platforms are re-inventing the fashion and beauty industries faster than you can say flash sale. While social media has helped build word of mouth about the next big trend in fashion or hot new designer to watch, content marketing and digital video have brought the runway and new collections to life, in ways that designers could never have imagined possible only a few short years ago. Brand Innovators Fashion & Beauty will look at how the world’s leading fashion and beauty companies are leveraging technology to engage with consumers in new and meaningful ways.

To register for the all events associated with this multi-day event, click the register button above or scroll down to the registration form below. You can register for individual events on their respective pages.

Brand Innovators Fashion & Beauty is putting the fashion and beauty industries on review.

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Day 1

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Day 2

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Day 3

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AGENDA

9:00am

Welcome

Brandon Gutman, Co-Founder, Brand Innovators
Marc Sternberg, Co-Founder, Brand Innovators
David Teicher, Editor and Chief Content Officer

Host: Ted Rubin, Social Media Strategist, Acting CMO, Brand Innovators, author of Return on Relationship

Event Chair & Co-host: Sapna Parikh, Executive Director, Ecommerce and Digital Development, Clarins

9:20am

Keynote

Sapna Parikh, Executive Director, Ecommerce and Digital Development, Clarins

9:50am

Fireside Chat

Sapna Parikh, Executive Director, Ecommerce and Digital Development, Clarins

Moderated by: Carol Gillard, Director, Corporate Marketing, News Corp | News IQ

10:05am

Fireside Chat

Brina Nash, Global Head of Customer Intelligence & CRM, MCM WORLDWIDE

Moderated by: Kerel Cooper, SVP, Global Marketing, LiveIntent

10:30am

Using 3D & Augmented Reality to Engage and Convert Consumers at Scale

More than 85% of smartphones in the US are capable of running Augmented Reality in the browser – providing a frictionless and differentiated way to showcase products and increase consumer confidence. Learn about the latest capabilities in AR, and see how brands and retailers can employ web-based 3D & AR e-commerce to improve the buying journey and increase conversion.

Vince Cacace, Founder, CEO, Vertebrae

10:45am

Keynote

Rico Macaraeg, Divisional VP, Brand Director, Hudson’s Bay Company | Lord & Taylor

11:05am

Fireside Chat

Rico Macaraeg, Divisional VP, Brand Director, Hudson’s Bay Company | Lord & Taylor

Moderated by: Theo Berenson, Director of Sales and Marketing, Parsec Media

11:20am

Networking Break

11:40am

Influencer Marketing: a shift from WHO to HOW

Adam ‘Sven’ Williams, Chief Revenue Officer, Takumi

11:55pm

Creating Compelling Content for All Screens

The goal of every great piece of content marketing is to create an emotional connection with the consumer. In the world of fashion and beauty, these connections are fueled by impactful visual and social experiences, which in turn drive engagement,and engagement drives word of mouth and brand loyalty. Many brands are now embracing tools like Facebook Live and Instagram, in addition to television and other forms of digital video to connect with their consumers in new and meaningful ways. In addition, digital media is empowering brands with a new form of storytelling. Find out how cutting edge brands are moving product off the racks with compelling content.

Moderated by: Carol Gillard, Director, Corporate Marketing, News Corp | News IQ

Guido Campello, Chief Executive Officer, Cosabella
Stephanie Chang, Executive Director, Performance Marketing, Glossier
Colleen Sherry, Senior Manager, Digital Marketing, Henkel

12:30pm

Lunch

1:30pm

Branded Advertising in a Virtual World

Brands and consumers want an authentic experience. In this discussion we will explore how brands can empower their brand ambassadors to be naturally authentic through the emotional connection to their curated persona.

Darren Markovitz, Head of Sales, IMVU

1:40pm

Surviving the Attack of the Algorithm

Ana Andjelic, Executive Brand Consultant, David Yurman

2:00pm

Fireside Chat

Ana Andjelic, Executive Brand Consultant, David Yurman

Moderated by: Zach Kubin, Vice President of Sales, Parsec Media

2:15pm

Back to Basics: Funnels and Carts

From traditional e-commerce to direct response marketing, brand marketers have to craft a multitude of ways to lead consumers through the purchase funnel. This discussion will explore how you can capitalize on SEO, affiliate marketing, and other strategies to result in customer acquisition and the best brand experience.

Moderated by: Melissa Finney, Director of Sales, East, Spotify

Brittany Capalbo, Senior Manager, Paid Acquisition, Clarins
Christine Petretta, Senior Manager, Paid Media Advertising, Coach
Fabiola Verlarde, US Managing Director, Carolina Herrara

2:50pm

Building the Foundation: A Search Success Story

Brittany Capalbo, Senior Manager, Paid Acquisition, Clarins

3:10pm

Fireside Chat

Vadim Ginsberg, VP, Consumer Growth and Insights, Dagne Dover
Nicole Weiss, Director of Integrated Marketing, Dagne Dover

Moderated by: David Spiegel, Head of Sales, New York Media

3:35pm

Networking Break

3:55pm

Building Content Through Social Media and Influencer Marketing

Creating content and creating good content that people want to share and evokes an emotional impact are two very different matters. Three major approaches have emerged through which brand marketers can develop compelling content. Whether it’s through partnerships with existing creative organizations, working with individual people – celebrities and customers alike – or by meeting the challenge head on and producing content in-house, the key is to create something that doesn’t feel like advertising, but is ‘advertainment,’ informative, or otherwise relevant to people’s lives and interests.

Moderated by: Jane Roy, VP, Sales, Buzzoole

Heather Bergstein, Senior Director, E-commerce, Rémy Cointreau
Sabrina Cherubini, VP Customer Marketing Strategy, ANN INC (Ann Taylor | LOFT | Lou & Grey)
Carol Cheung, Director, Digital Media, Clarins
Jennifer Dalipi, VP Ecommerce and Consumer Experiences, Luciano Barbera
Tara Lubin, Director, VIP Relations, MaxMara
Sophie Viridaud, Brand Manager, Hair Color US, Henkel

4:40pm

That’s a wrap!

AGENDA

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

SPEAKERS

SPONSORS

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VENUE

Clarins USA 1 Park Avenue New York, NY 10016

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