8:00am
Breakfast and Registration
8:45am
Welcome
Brandon Gutman, Co-Founder, Brand Innovators
Marc Sternberg, Co-Founder, Brand Innovators
David Teicher, Chief Content Officer, Brand Innovators
Host: Ted Rubin, Social Media Strategist, Acting CMO, Brand Innovators, author of Return on Relationship
9:00am
Omnichannel Marketing and Loyalty: Building a Sustainable Fashion Brand
Great brands consistently deliver value to their customers and invest in marketing to drive customer loyalty and attract new customers. To thrive and grow rapidly, brands must build strong emotional connections with consumers who not only want new products, but also desire a certain level of personalization throughout the entire shopping experience. In order to succeed, marketers must develop services that enhance relationships with consumers, regardless of device or store. At the end of the day, the ability to create compelling consumer experiences in an omni-channel environment will define the success of fashion brands for years to come.
Moderator: Ilana Leykekhman, Director of Strategy, CrowdTwist
Ryan Babenzien, Founder and CEO, GREATS
Caroline Fabrigas, CEO, Scent Marketing Inc
Lee Nadler, Head of Urban Growth & Transformation, MINI, BMW of North America
Justin Sellman, Vice President, E-Commerce and Digital Strategy, GHURKA
Audrey Yu, Vice President, Global Digital Marketing & eCommerce, John Hardy
9:40am
Keynote — Changing the World through Asian Beauty
Since its establishment in 1945, AmorePacific Group has single-mindedly pursued its calling to transform the world through Asian beauty, which emphasizes harmony and balance. We aim to fulfill our vision of delivering the infinite possibilities and power of beauty to our customers around the world. Toward this end, we have continuously improved our business operations, and created numerous best-in-class products through innovative research. We continue our journey as a great company committed to sustainable growth.
Bradley Horowitz, President, Amore Pacific North America
10:05am
Fireside Chat
Anurag Kadyan, Vice President, Digital & CRM, Tourneau
Q&A conducted by: Laura McEwen, Executive Director of Brand Partnerships – Beauty, Fashion, Luxury & Retail, Flipboard
10:25am
Creating Compelling Content for All Screens
The goal of every great piece of content marketing is to create an emotional connection with the consumer. In the world of fashion and beauty, these connections are fueled by impactful visual and social experiences, which in turn drive engagement, and engagement drives word of mouth and brand loyalty. Many brands are now embracing tools like Facebook Live and Instagram, in addition to television and other forms of digital video to connect with their consumers in new and meaningful ways. In addition, digital media is empowering brands with a new form of storytelling. Find out how cutting edge brands are moving product off the racks with compelling content.
Moderator: Diana Littman, Chief integration Officer, MMC
Jasmin Allen, Brand Director/Head of Consumer Marketing and Engagement, Belvedere Vodka, LVMH
Fran Gaitanaros, Vice President Creative, Birchbox
Cynthia Kleinbaum, Vice President Brand & Retail Marketing, Bonobos
Elizabeth Miersch, Executive Managing Director, Furthermore From Equinox
Filip Wouters, General Manager USA, Neuhaus
11:00am
Networking Break
11:20am
Keynote — Click. Tap. Swipe.: How The Estée Lauder Companies is Shaping the Future of Storytelling
Think back to a piece of beauty content that you enjoyed and found helpful. Chances are, it was created by influencers or consumers just like you. Today, authenticity is a must-have ingredient in delivering content that resonates with consumers. As the #1 prestige beauty company with $11.3B in revenue across 25+ brands and 150+ countries, Estée Lauder Companies face the challenge of optimizing its global presence while producing locally relevant content. ELC’s ability to create authentic, quality content at scale lies in the power of its consumers.
Alicianne Rand, Executive Director, Global Content Marketing, The Estee Lauder Company
11:45am
Fireside Chat
Alicianne Rand, Executive Director, Global Content Marketing, The Estee Lauder Company
Q&A conducted by: Chris Lang, President, Bynder USA
12:00 noon
Fireside Chat
Jennifer Dalipi, Senior Director, Global Media Consumer Beauty, COTY
Q&A conducted by: Magnus Eliasson, VP of Loyalty, CrowdTwist
12:20pm
Fireside Chat — The Importance of Earned Media: Are Campaigns Obsolete?
Christine Bender, SVP Marketing, Nine West Group
Q&A conducted by: Rachel Meranus, Chief Marketing Officer, Olapic
12:40pm
Lunch
1:30pm
From Instagram Influencers to Reality TV Stars: Navigating Partnerships with Talent
Today more than ever, success in fashion is increasingly tied to marketing and digital metrics. Instagram followers, Snapchat views, Facebook likes and overall content sharing can mean the transformation from an under-the-radar brand to a household name. Fashion and luxury brands around the world have found that identifying the right talent for successful partnerships can make all the difference. Whether teaming up with bloggers, influencers or reality television stars, the right partner becomes an ambassador who works with technology to communicate with consumers in the digital space. Their voices are heard and they can bring a brand to the next level of success in a way that exceeds traditional marketing strategies and builds long-lasting relationships.
Moderator: Scott Schnaars, SVP of Sales, Dynamic Signal
Alyssa Bronander, Senior Content Strategist, Rent The Runway
Darius Hines, Senior Brand Manager, Hendrick’s Gin, William Grant & Sons
Sarah Kirchner, Senior Director, Social Media, Kenneth Cole Productions
Inhwa Lee, Director of Marketing, Havaianas/Alpargatas USA
2:05pm
Keynote — Halston: Evolving an Iconic Brand
Get a peek inside the process of inventing a modern, digital-centric brand voice for Halston, one of the most storied brands in Amercian fashion.
Suzanne Hader, Chief Marketing Officer, Halston & Haute Hippie
2:30pm
Fireside Chat
Dana Randall, Senior Director, Global Innovation, Coach
Q&A conducted by: Dalia Strum, Educator, The Fashion Institute of Technology
3:05pm
Fireside Chat
Donna Karan, Founder and Designer, Urban Zen
3:30pm
It’s a Wrap!
