February

13

2020

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Brand Innovators Entertainment Marketing

Hosted by

Brand Innovators Entertainment Marketing

February

13

2020

-

Hosted by

How can brands effectively reach the next generation of consumers? Join us February 13 at Universal Studios in Hollywood as NBCUniversal hosts a Brand Innovators marketing summit focused on how to reach the youth in an increasingly splintered media environment. David Kovach, SVP Global Entertainment of Citi, will give insights on how to harness the power of brands in entertainment marketing. Scott Bishoff, Vice President-Media at 20th Century FOX, will sit for a Fireside Chat. Ted Chi, VP-Marketing Strategy & Digital Distribution at NBCUniversal, will go deep on the future of media and consumer engagement. We’ll have panels on digital marketing trends, tactics and tools for 2020 as well as on how to navigate partnerships with talent and influencers. And we’ll end the day with a Women in Brand Marketing Roundtable featuring leaders from Universal Pictures, CVS Health, K-Swiss and more. We hope to see you in Hollywood.

To register for the all events associated with this multi-day event, click the register button above or scroll down to the registration form below. You can register for individual events on their respective pages.

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Day 1

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Day 2

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Day 3

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AGENDA

8:00am

Breakfast & Registration

9:00am

Welcome

Brandon Gutman, Co-Founder, Brand Innovators
Marc Sternberg, Co-Founder, Brand Innovators
Pearl Tam, Senior Director of Content & Community, Brand Innovators
David Teicher, Chief Content Officer, Brand Innovators

Event Co-Chairs:
Michael Aaronson, SVP, Film Product Development & Strategy – Digital Distribution, NBCUniversal
Ted Chi, VP, Marketing Strategy – Digital Distribution, NBCUniversal

Host: Stephanie Young, Founder, Kingdom Young

9:10am

Keynote

Hilary Hoffman, EVP, Global Marketing, NBCUniversal

9:40am

Fireside Chat

Hilary Hoffman, EVP, Global Marketing, NBCUniversal

Moderated by: Gian LaVecchia, SVP, Brand Partnerships & Agency Sales Americas, DoubleVerify

9:55am

Harnessing the Power of Brands in Entertainment Marketing

“The propensity to make strong emotional bonds to particular individual [is] a basic component of human nature.” – John Bowlby. Brands that succeed in blending themselves authentically with stories make themselves a part of what audiences discuss and engage with. Learn how leading brands are immersing their identities into the media and entertainment industry and how to effectively invest and distribute indispensable content.

Moderated by: Eileen Crossin, National Sales Director, West Coast, Intersection

Dan Cruz, Vice President, Digital Media and Integrated Partnerships, Marvel
David Kovach, SVP Global Entertainment, Citi
Lisa McKnight, SVP, Global Head of Barbie & Dolls Portfolio, Mattel
Annah Zafrani, Senior Vice President, Integrated Marketing, Universal Pictures

10:30am

Keynote

Conal Byrne, President, iHeartPodcast Network

10:45am

Networking Break

11:00am

Fireside Chat

Akemi Phillips, Director, Digital Marketing, DreamWorks Animation

Moderated by: Krista Shackleford, VP National Sales, US, Samba TV

11:20am

POV – New Engen

Cristin Ford, VP of Creative, New Engen

11:35am

Fireside Chat

Scott Bishoff, Vice President, Media, 20th Century Studios

Moderated by: Karl Meyer, Head of Sales, Media and Entertainment, Samsung Ads

11:55am

The Future of Media and Consumer Engagement

Digital media and the Internet are rapidly transforming the marketing and media industries, fundamentally and forever changing how brands engage with their consumers. From connected TV to mobile devices to wearables, media and entertainment is everywhere. Consumers today not only expect, but demand content anywhere, anytime, across every screen, device, and media platform that they encounter throughout the day. As a result, brands are working harder than ever to keep up with consumers. How is the digital transformation of the marketing and media industries impacting brand marketing? How can brand marketers take advantage of this paradigm shift and use technology to build loyalty and long term relationships with their consumers? What’s the next big thing that will disrupt the marketing and media industries? You heard it here first.

Moderated by: Bill Herman, VP of Advanced Advertising, Spectrum Reach

Ted Chi, VP, Marketing Strategy – Digital Distribution, NBCUniversal
Amrika Ganness, Director of Brand Marketing, Neutrogena
Chad Ludwig, Head of Brand Marketing, Fandango

12:30pm

LUNCH

1:15pm

Fireside Chat

Michael Aaronson, SVP, Film Product Development & Strategy – Digital Distribution, NBCUniversal

Moderated by: Matt Moore, Chief Creative Officer, OH Partners

1:30pm

Digital Marketing 2020 Outlook: Trends, Tactics, & Tools

The latest advances in advertising technology and digital media have changed the way brands interact with consumers. Through the immense amount of data now available to marketers, and new platforms and devices available to consumers, the paradigm of how brands build 1:1 relationships with their consumers has changed forever. This discussion will look what it what it takes to build a 21st Century Brand for the modern consumer, and how marketing leadership can orchestrate the digital transformation of their brands by leveraging emerging technologies, new digital toolsets, and more.

Scott Bishoff, Vice President, Media, 20th Century Studios
Matt Kerbel, Head of Marketing and Brand Strategy, Canoo
Krystle Ongjanco, Senior Marketing Strategist, TikTok
Akemi Phillips, Director, Digital Marketing, DreamWorks Animation

Moderated by: PJ Miele, RVP, Sales West/Central Regions, GSTV

2:05pm

Fireside Chat

Sungmi Choi, Vice President, Digital Marketing, Universal Pictures
Lindsay Dye, Senior Vice President, Media, Universal Pictures

Moderated by: Jason Hanson, West Coast Sales Director, Wrapify

2:30pm

Fireside Chat

Jessica Turner, Vice President, Brand & Marketing, Warner Bros. Entertainment

Moderated by: Scott Harkey, Founder & Managing Partner, OH Partners

2:50pm

Networking Break

3:05pm

Navigating Partnerships with Talent and Influencers

Seasoned brand marketers know that the secret to success is in finding the right strategy that speaks to customer needs and builds trust in a brand. In this new age of marketing, brands need to ally themselves with their audience and the people those consumers admire, value and respect: athletes and celebrities along with YouTube, Instagram and TikTok stars. In other words, influencers. This panel will discuss how business leaders are making authentic partnerships and content that audiences can trust and get excited by.

Moderated by: Nathaniel John-Grose, RVP of Sales, West, Blis

Patrick Buchanan, Senior Director of Brand Marketing, Bravado at Universal Music Group
Tulani Elisa, Vice President, Social Media, Fox Entertainment
Rex Roberts, Head of Marketing and User Acquisition, Lettuce Grow

3:40pm

Fireside Chat

Gabriel Alonso, Global Director, CRM Strategy & 1:1 Marketing, Activision

Moderated by: Dan Kelly, General Manager – Central & West Coast Ad Sales, DISH Media

4:00pm

Fireside Chat

Angela Courtin, Global Head of YouTube TV & Originals Marketing, YouTube

Moderated by: Karl Meyer, Head of Sales, Media and Entertainment, Samsung Ads

4:20pm

Women in Brand Marketing Roundtable

Today’s women in marketing leadership will address the major trends, challenges, opportunities, and shifts in consumer behaviors that they are seeing in the market, with an outlook toward 2020 and beyond.

What’s keeping them up at night? What are they excited about? What new technologies and platforms offer novel opportunities to engage their customers in meaningful ways…and which are just shiny objects? How can marketing and technology leaders structure their teams and recruit highly coveted talent for a new era that demands an increasing array of skill sets?

Moderated by: Melissa Racklin, VP Enterprise Business Development, Zeta Global

Caty Burgess, SVP, Marketing & Media Strategies, The CW
Jessica Turner, Vice President, Brand & Marketing, Warner Bros. Entertainment

4:50pm

Fireside Chat: Marketing through Music

Brooks Roach, Vice President Marketing, Atlantic Records

Moderated by: Sean Mahoney, VP, Global Marketing Solutions, Holler

5:15pm

It’s a wrap!

AGENDA

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