March

1

2018

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Brand Innovators Deep Dive

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Brand Innovators Deep Dive

March

1

2018

-

Hosted by

Reach and frequency are the basic tenets of all great advertising campaigns. Add compelling content to the mix, and you have an engaged audience. In the digital age, advertisers are taking this a step further…Thanks to wonderful world of data science, brands can target consumers with personalized messages, across all platforms and devices, with incredible accuracy and efficiency like never before. Our Brand Innovators Deep Dive on Content & Data presented by News IQ and hosted by Xerox — at the Xerox Executive Briefing Center in New York (485 Lexington Avenue), Thursday, March 1 — will look at how premium publishers are using first and second party data to help brands reach highly qualified consumers while they are reading and watching the content that they enjoy the most. Qualified brand marketers from Fortune 500 and other leading brands my register for our Brand Innovators Deep Dive on Content & Data by filling out the following brief Registration form. We look forward to seeing you in New York!

To register for the all events associated with this multi-day event, click the register button above or scroll down to the registration form below. You can register for individual events on their respective pages.

The art and science of personalization.

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Day 1

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AGENDA

8:00am

Breakfast & Registration

8:45am

Welcome

Brandon Gutman, Co-Founder, Brand Innovators
Marc Sternberg, Co-Founder, Brand Innovators
David Teicher, Editor and Chief Content Officer

8:55am

Opening Remarks

Barbara Basney, Vice President Global Brand, Advertising & Media, Xerox

9:00am

The Evolution of Content and Consumer Engagement

Jesse Angelo, CEO of NY Post / Chief of Digital Solutions, News Corp

9:20am

Fireside Chat

Jesse Angelo, CEO of NY Post / Chief of Digital Solutions, News Corp
Chris Guenther, SVP, Global Head of Programmatic, News Corp

Moderated by: Scott Hendrickson, SVP, Sales, News Corp | News IQ

9:45am

POV

Eric Weaver, VP Customer Experience Practice, Xerox

10:10am

Fireside Chat

Eric Weaver, VP Customer Experience Practice, Xerox

Moderated by: Scott Hendrickson, SVP, Sales, News Corp | News IQ

10:25am

Panel: Where Data and Storytelling Meet

Christopher Boles, Assistant Vice President- Global Brand & Marketing at MetLife
Courtney Harwood, VP Global Digital Marketing, Xerox
Tatyana Zlotsky, VP & GM Acquisition, Partnerships and Global Digital Innovation, American Express

Moderated by: Scott Hendrickson, SVP, Sales, News Corp | News IQ

11:00am

It’s a wrap!

AGENDA

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

SPEAKERS

SPONSORS

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VENUE

Xerox 485 Lexington Ave New York, NY 10017

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By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors, who may send you relevant information about marketing and media innovation, from time-to-time.  You may opt-out at any time, by emailing meghan@brand-innovators.com.
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