April

26

2018

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Brand Innovators Deep Dive

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Brand Innovators Deep Dive

April

26

2018

-

Hosted by

Reach and frequency are the basic tenets of all great advertising campaigns. Add compelling content to the mix, and you have an engaged audience. In the digital age, advertisers are taking this a step further…Thanks to wonderful world of data science, brands can target consumers with personalized messages, across all platforms and devices, with incredible accuracy and efficiency like never before. Our Brand Innovators Deep Dive on Content & Data presented by News IQ and hosted by Samsung — at Samsung 837 in New York (837 Washington Street), Thursday, April 26 — will look at how premium publishers are using first and second party data to help brands reach highly qualified consumers while they are reading and watching the content that they enjoy the most. Qualified brand marketers from Fortune 500 and other leading brands my register for our Brand Innovators Deep Dive on Content & Data by filling out the following brief Registration form. We look forward to seeing you in New York!

To register for the all events associated with this multi-day event, click the register button above or scroll down to the registration form below. You can register for individual events on their respective pages.

The art and science of personalization.

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Day 1

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AGENDA

8:00am

Breakfast and Registration

8:45am

Welcome

Brandon Gutman, Co-Founder, Brand Innovators
Marc Sternberg, Co-Founder, Brand Innovators
David Teicher, Editor and Chief Content Officer

9:00am

Opening Remarks

Zach Overton, VP, Experiential, GM, Samsung 837, Samsung Electronics America

9:10am

Keynote — The Evolution of Content and Consumer Engagement

Jesse Angelo, CEO of NY Post / Chief of Digital Solutions, News Corp

9:40am

Fireside Chat

Harry Lewis, VP Marketing, Stella Artois

Moderated by: Scott Hendrickson, SVP, Sales, News Corp | News IQ

10:10am

Panel – Where Data and Storytelling Meet

Luis Spencer Freitas, Digital Marketing Director, Pernod Ricard USA
Kate Gunning, Executive Director, Global Head of Brand Strategy & Activation, J.P. Morgan Asset Management
Jason Levy, Global Digital Marketing & Paid Media Lead – Communications, Media and Technology, Accenture

Moderated by: Chris Guenther, SVP, Global Head of Programmatic, News Corp

11:00am

It’s a wrap!

AGENDA

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

SPEAKERS

SPONSORS

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VENUE

Samsung 837 837 Washington Street New York, NY 10014

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By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors, who may send you relevant information about marketing and media innovation, from time-to-time.  You may opt-out at any time, by emailing meghan@brand-innovators.com.
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