Marc Sternberg, Co-Founder, Brand Innovators
In an age ruled by search engines, social platforms and online content—today’s top brands are tasked with how to leverage digital to understand consumers and drive business impact. Often times, the challenge is understanding your consumers’ true needs based on both their online and offline behavior. In this session, learn how location data provides predictive, real-world insights into where consumers go, what events in their lives trigger financial planning, and which moments are best to engage to influence the consumer journey.
April Denn, Regional Director, Brand Partnerships — Central, Foursquare
Within this presentation we will briefly cover who MediaMath is and what we stand for, prior to diving into the current state of programmatic advertising. Best practices on how advertisers are addressing the challenges of the ecosystem and taking full advantage of the opportunities it presents will also be shared. Whether it is fighting fraud (a true moral obligation), dealing with opaque partners or realizing the power of your media investments… making sense of data is a common theme throughout. It isn’t easy… but we are in it together!
Taylor Simons, Vice President, Enterprise Accounts, MediaMath
Darin Lentzner, Vice President, Sales, Marketing Evolution
Moderator: Elizabeth Gámez, Senior Brand Partner, Foursquare
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