March

14

2018

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Brand Innovators Deep Dive

Hosted by

Brand Innovators Deep Dive

March

14

2018

-

Hosted by

For over 10 years, entrepreneurs and start-ups in the digital media industry have been flocking to Austin, Texas, in March to tout their newest innovations. Companies like Twitter and Foursquare are just a couple of the big names that have taken advantage of the messaging opportunity in Austin. In keeping with the indie spirit that emanates from Austin each winter, Brand Innovators has partnered with Mondelēz International and to present “”How to Be a Change Agent,” a primer on how Fortune 500 and other large companies are innovating and fostering a culture of entrepreneurship within their organizations. In particular, we will look at what brands can learn from start-ups, in terms of product development cycles, distribution models, and consumer engagement. We look forward to seeing you at in Austin, Texas, March 11-15!

To register for the all events associated with this multi-day event, click the register button above or scroll down to the registration form below. You can register for individual events on their respective pages.

Brand Innovators Austin is rallying brands around the entrepreneurial flag of independence and creativity!

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Day 1

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Day 2

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Day 3

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AGENDA

1:00pm

Welcome

Marc Sternberg, Co-Founder, Brand Innovators

1:15pm

Seeing Around Corners: Understanding Consumers with Predictive Location Intelligence

In an age ruled by search engines, social platforms and online content—today’s top brands are tasked with how to leverage digital to understand consumers and drive business impact. Often times, the challenge is understanding your consumers’ true needs based on both their online and offline behavior. In this session, learn how location data provides predictive, real-world insights into where consumers go, what events in their lives trigger financial planning, and which moments are best to engage to influence the consumer journey.

April Denn, Regional Director, Brand Partnerships — Central, Foursquare

1:45pm

The Increasing Complexity, Demands and Opportunities of Programmatic

Within this presentation we will briefly cover who MediaMath is and what we stand for, prior to diving into the current state of programmatic advertising. Best practices on how advertisers are addressing the challenges of the ecosystem and taking full advantage of the opportunities it presents will also be shared. Whether it is fighting fraud (a true moral obligation), dealing with opaque partners or realizing the power of your media investments… making sense of data is a common theme throughout. It isn’t easy… but we are in it together!

Taylor Simons, Vice President, Enterprise Accounts, MediaMath

2:15pm

Presentation #2

Darin Lentzner, Vice President, Sales, Marketing Evolution

2:45pm

Fireside Chat

Moderator: Elizabeth Gámez, Senior Brand Partner, Foursquare

Brittany Mitchell, Marketing Manager, State Farm
Courtney Simpson, LDA – Marketing Manager, State Farm

3:30pm

It’s a wrap!

AGENDA

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

SPEAKERS

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VENUE

State Farm 1 State Farm Plaza Bloomington, IL 61701

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