Michael Donnelly, Senior Vice President, Global Digital Marketing, Mastercard
Geoff Mroz, Creative Strategy & Development, Adobe
We are all in the midst of the third wave of enterprise transformation: the Experience Business wave. This means continually delivering customer centric, meaningful, and compelling brand experiences at the right time and in the right channel. As creatives and marketers, we are the storytellers of those experiences. Having clean, agile systems to make, manage, measure, and monetize our stories is more important now than ever before. Dive deep into where Adobe sees the intersections of creativity and marketing to be and how you can leverage them to enable your experience business.
A brief overview of the strategy and process leading to Mastercard’s new brand identity.
Like any great marriage, great advertising is often the result of the marketing and creative teams working in tandem to come up with and execute brilliant ideas flawlessly. Easier said, than done. Hear first hand how successful brand marketers work together with their creative colleagues to strike a righteous balance between their objectives and the creative vision of their counterparts on the design side of the house. In what is sure to be a lively session, our panelists will share their stories from the front lines.
Moderator: Dave Weinberg, Sr Solutions Consultant, Digital Media, Adobe
Global Headquarters 2000 Purchase Street Purchase, NY 10577