April

27

2017

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Brand Innovators Deep Dive

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Brand Innovators Deep Dive

April

27

2017

-

Hosted by

The best brand marketers have always been both creative and strategic. Today, however, they also need to be agile and equipped with all of the resources and tools necessary to move at lighting speed. The Internet reflects every aspect of our culture and triggers real-time impulses in our society, creating huge opportunities for brand marketers that are able to respond in the blink of an eye. More and more, leading brands are assembling teams of creative individuals to address this challenge and take advantage of this enormous opportunity to be relevant. Our Brand Innovators Deep Dive on Creativity & Marketing presented by Adobe at Mastercard global headquarters in Purchase, New York (2000 Purchase Street), Thursday, April 27, will address how cutting edge brand marketers and creative professionals are working closely together to define new workflows and use new creative tools to deliver results and brilliant marketing more efficiently than ever. Qualified brand marketers from Fortune 500 and other leading brands may register for our Brand Innovators Deep Dive on Creativity & Marketing at Mastercard by filling out the following brief Registration form. We look forward to seeing you at our Brand Innovators Deep Dive on Creativity & Marketing in New York!

To register for the all events associated with this multi-day event, click the register button above or scroll down to the registration form below. You can register for individual events on their respective pages.

Learn how brand marketers and creative professionals are working together to produce great advertising more efficiently than ever.

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Day 1

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AGENDA

8:00am

Breakfast and Registration

8:45am

Welcome

Brandon Gutman, Co-Founder, Brand Innovators
Marc Sternberg, Co-Founder, Brand Innovators
David Teicher, Editor and Chief Content Officer, Brand Innovators

8:55am

Opening Remarks

Michael Donnelly, Senior Vice President, Global Digital Marketing, Mastercard

9:00am

The Experience Business

Geoff Mroz, Creative Strategy & Development, Adobe

We are all in the midst of the third wave of enterprise transformation: the Experience Business wave. This means continually delivering customer centric, meaningful, and compelling brand experiences at the right time and in the right channel. As creatives and marketers, we are the storytellers of those experiences. Having clean, agile systems to make, manage, measure, and monetize our stories is more important now than ever before. Dive deep into where Adobe sees the intersections of creativity and marketing to be and how you can leverage them to enable your experience business.

9:40am

Q&A

9:55am

Brand Reimagined

A brief overview of the strategy and process leading to Mastercard’s new brand identity.

Chuck Brueul, VP Brand Strategy & Design, Mastercard
Jennifer Routhier, VP Brand Strategy, Mastercard

10:20am

Collaboration: The Key to Success

Like any great marriage, great advertising is often the result of the marketing and creative teams working in tandem to come up with and execute brilliant ideas flawlessly. Easier said, than done. Hear first hand how successful brand marketers work together with their creative colleagues to strike a righteous balance between their objectives and the creative vision of their counterparts on the design side of the house. In what is sure to be a lively session, our panelists will share their stories from the front lines.

Moderator: Dave Weinberg, Sr Solutions Consultant, Digital Media, Adobe

Gregg Weiss, Social Media & Digital Marketing, Mastercard
Geoff Mroz, Creative Strategy & Development, Adobe
Samantha Ralph, Global Art Director, Morgan Stanley Investment Management

10:50am

Q&A

11:00am

It’s a wrap!

AGENDA

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

SPEAKERS

SPONSORS

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VENUE

Global Headquarters 2000 Purchase Street Purchase, NY 10577

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By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors, who may send you relevant information about marketing and media innovation, from time-to-time.  You may opt-out at any time, by emailing meghan@brand-innovators.com.
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