Adam Beckerman, Content Creation and Production Lead, Accenture
Why marketing is partnering with in-house creatives at Adobe
Brenda will discuss how over the course of her career as a Photography Director that she’s found the relationship between creative and marketing divisions have evolved to a place where team boundaries blur and a real partnership has emerged to create stronger, more aligned brand messaging. She will share examples specific to her role at Adobe that show how Creative and Marketing teams are closely embedded together in campaign work. She will also discuss how the Adobe digital workflow makes finding, compiling and sharing visual assets across teams a seamless process and integral to maximizing productivity and cross-team communication for faster, more successful campaign work.
Brenda Milis, Principal of Creative Services and Visual Trends, Adobe
How to build internal teams to design and innovate
How can organizations keep up with the pace of change? If you think that pace is fast now, beware, because it’s only getting faster. In this talk, we’ll explore Fjord’s answer to this challenge, which centers around creating a design capability within a company, and embedding a design culture that permeates the whole business. We’ll look at Fjord’s three approaches to helping businesses continue to thrive in changing markets, setting them up to nurture an organization-wide attitude that embraces change as opportunity rather than inconvenience.
Page Schmucker, Service Design Lead, Fjord
Like any great marriage, great advertising is often the result of the marketing and creative teams working in tandem to conceive and execute brilliant ideas. Easier said, than done. Hear first-hand how successful brand marketers work together with their creative colleagues to strike a righteous balance between the campaign’s objectives and the creative vision. In what is sure to be a lively session, our panelists will share their stories from the front lines.
Moderator: Laura Santa, Senior Business Development Manager, Adobe
Michael Brzozowski, Content Strategy Lead, Accenture Interactive
Christophe Attard, VP Marketing , Air France
Javier Andrade-Marin, Marketing Director, Verizon
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