March

19

2019

-

Brand Innovators Deep Dive on Content & Data

Hosted by

Brand Innovators Deep Dive on Content & Data

March

19

2019

-

Hosted by

To register for the all events associated with this multi-day event, click the register button above or scroll down to the registration form below. You can register for individual events on their respective pages.

Day 1

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Day 2

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Day 3

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AGENDA

8:00am

Breakfast & Registration

8:45am

Welcome & Opening Remarks

Brandon Gutman, Co-Founder, Brand Innovators
Marc Sternberg, Co-Founder, Brand Innovators
Melissa McKinley, Vice President Community Operations, Brand Innovators

Event Chair: Michael Kahn, Global Brand President, Digitas

9:00am

Panel – Building Creative for Platform vs. Placement

There is a long-standing belief in the creative community that success hinges on a single hero image or epic commercial spot, repackaged and repurposed across every consumer touchpoint. While important, successful creative lies in its ability to tell stories and in a way that is appropriate for all of the various platforms – from primetime TV to Snapchat to mobile and everything in between. Every platform requires its own unique narration. Hear what industry experts have to say about the process and requirements for creating and packaging compelling content today.

Moderated by: Beth Devillez, Director, Midwest Sales, News Corp | News IQ

Mark Book, Head of Content, North America, Digitas
Zach Duenow, Director Marketing Excellence, GSK

9:35am

Fireside Chat – MillerCoors: Celebrating the Aspirational Lives of Restless Spirits

Alan Bremerkamp, Marketing Manager, Coors Light , chats with Spark Foundry’s Global Chief Content Officer Eric Levin about their partnership to create unique content experiences that motivate, aspire and enlighten their various audiences across platforms.

Moderated by: Andrea Schneider, SVP of Sales, Central Region, Unruly

Alan Bremerkamp, Brand Manager – Coors Light, MillerCoors
Eric Levin, Global Chief Content Officer, Spark Foundry

10:05am

Keynote

Scott Hendrickson, SVP Sales, News Corp | News IQ

10:35am

Networking Break

10:55am

Panel – Life at the Intersection of Content and Commerce

The intersection of digital content and commerce is reshaping the marketing industry globally. Until recently content and commerce existed in separate silos, creating disjointed customer experiences. The swift increase of mobile technology, along with the implementation of user-generated content into creative marketing campaigns has changed the game completely. Today, leading brands from a variety of industries are using compelling content to drive commerce online and people into stores. They are creating seamless, relevant experiences that not only inspire consumers, but also delight them enough to take action.

Moderated by: Scott Hendrickson, SVP Sales, News Corp | News IQ

Tara Giuliano, Head of Client and Product Marketing, Nuveen
Molly Hop, SVP, Commerce Media, Performics
Jackie Orihill, Senior Manager, Digital Strategy, Content & Marketing, Discover Financial Services

11:30am

Fireside Chat – An Intent-Based Marketing Approach to 1:1 Personalization

In today’s digital world, what we want is more important than who we are. Marketers must shift from targeting only demographics, to targeting consumer mindsets, within specific intent moments. But how do we identify these mindsets, at scale, to deliver 1:1 personalization? In this session, Ram Singh, EVP of Analytics and Technology at Performics, will outline a blueprint for Intent-Based Marketing. The moderator and Ram will discuss how to capture and score consumers’ digital signals to identify mindsets (including leveraging AI/machine learning), then dynamically align media, message, creative and UX with those mindsets, to increase brand engagement and performance.

Moderated by: Chris Guenther, SVP, Global Head of Programmatic, News Corp

Ram Singh, EVP, Analytics & Technology, Performics

12:00 Noon

It’s a Wrap!

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VENUE

Publicis Media 35 West Wacker Drive Chicago, IL 60601

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