Event Chair: Michael Kahn, Global Brand President, Digitas
There is a long-standing belief in the creative community that success hinges on a single hero image or epic commercial spot, repackaged and repurposed across every consumer touchpoint. While important, successful creative lies in its ability to tell stories and in a way that is appropriate for all of the various platforms – from primetime TV to Snapchat to mobile and everything in between. Every platform requires its own unique narration. Hear what industry experts have to say about the process and requirements for creating and packaging compelling content today.
Moderated by: Beth Devillez, Director, Midwest Sales, News Corp | News IQ
Alan Bremerkamp, Marketing Manager, Coors Light , chats with Spark Foundry’s Global Chief Content Officer Eric Levin about their partnership to create unique content experiences that motivate, aspire and enlighten their various audiences across platforms.
Moderated by: Andrea Schneider, SVP of Sales, Central Region, Unruly
Scott Hendrickson, SVP Sales, News Corp | News IQ
The intersection of digital content and commerce is reshaping the marketing industry globally. Until recently content and commerce existed in separate silos, creating disjointed customer experiences. The swift increase of mobile technology, along with the implementation of user-generated content into creative marketing campaigns has changed the game completely. Today, leading brands from a variety of industries are using compelling content to drive commerce online and people into stores. They are creating seamless, relevant experiences that not only inspire consumers, but also delight them enough to take action.
Moderated by: Scott Hendrickson, SVP Sales, News Corp | News IQ
In today’s digital world, what we want is more important than who we are. Marketers must shift from targeting only demographics, to targeting consumer mindsets, within specific intent moments. But how do we identify these mindsets, at scale, to deliver 1:1 personalization? In this session, Ram Singh, EVP of Analytics and Technology at Performics, will outline a blueprint for Intent-Based Marketing. The moderator and Ram will discuss how to capture and score consumers’ digital signals to identify mindsets (including leveraging AI/machine learning), then dynamically align media, message, creative and UX with those mindsets, to increase brand engagement and performance.
Moderated by: Chris Guenther, SVP, Global Head of Programmatic, News Corp
Ram Singh, EVP, Analytics & Technology, Performics
The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.
A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!
Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.
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