July

23

2019

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Brand Innovators Deep Dive

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Brand Innovators Deep Dive

July

23

2019

-

Hosted by

Reach and frequency are the basic tenets of all great advertising campaigns. Add compelling content to the mix, and you have an engaged audience. In the digital age, advertisers are taking this a step further…Thanks to wonderful world of data science, brands can target consumers with personalized messages, across all platforms and devices, with incredible accuracy and efficiency like never before. Our Brand Innovators Intersection of Content & Data will look at how premium publishers are using first and second party data to help brands reach highly qualified consumers while they are reading and watching the content that they enjoy the most.

To register for the all events associated with this multi-day event, click the register button above or scroll down to the registration form below. You can register for individual events on their respective pages.

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AGENDA

8:00am

Breakfast & Registration

9:00am

Welcome

Brandon Gutman, Co-Founder, Brand Innovators
Marc Sternberg, Co-Founder, Brand Innovators
David Teicher, Editor and Chief Content Officer, Brand Innovators
Annie Fei, Director of Content & Community, Brand Innovators

Event Chair: Michelle Killebrew, Vice President, Head of Marketing – PwC New Ventures

9:15am

People, Partnerships, and Production: Three Routes To Creating Compelling Content

Creating content and creating good content that people actually want are two very different matters, and seasoned brand marketers know that the secret to success is in finding the right strategy dictated by broader objectives, market opportunity, and most importantly, customer needs. Indeed, depending on those variables, three major approaches have emerged through which brand marketers can identify and develop compelling content. Whether it’s through partnerships with existing creative organizations, working with individual people – celebrities and customers alike – or by taking on the challenge head on and producing content in-house, the key is to create something that doesn’t feel like advertising, but is informative, entertaining, or otherwise relevant to people’s lives and interests.

Moderated by: Lisa Hayashi, V.P. U.S. Operations, Snatch & Playstack, Inc

Kay Ng, Digital Brand Marketing, Ghirardelli Chocolate Company
Benjamin Taylor, Content Marketing & Strategy, Dropbox

9:50am

Fireside Chat

Michelle Killebrew, Vice President, Head of Marketing – PwC New Ventures, PwC

Moderated by: Tobin Trevarthen, Founder and Chief Narrative Officer, Spatial Shift LLC

10:10am

Fireside Chat – Brand Storytelling

Alyson Griffin, Vice President, Sales and Marketing Group | General Manager, Global Marketing, Internet of Things, Intel

Moderated by: Gabrielle Powell, Director, West Coast Sales, News Corp

10:35am

Networking Break

11:15am

Fireside Chat

Jennifer E. Heyman, VP of Social Media, Wells Fargo

Moderated by: Brittney Gadd, Sales Director, TripleLift

11:40am

Data Driven Marketing & Media: Planning, Measurement, & Attribution

Data has become one of the industry’s biggest buzzwords, but understanding how to properly leverage data in a meaningful and effective way is no easy task, still in its infancy, this trend sees brands with access to a barrage of data, but what data is important, and how can marketers best use it to inform marketing efforts and measure their effectiveness?

Moderated by: Gabrielle Powell, Director, West Coast Sales, News Corp

Hillary Brown, Senior Media Manager, Charles Schwab
Alison Gensheimer, VP, Digital Marketing, Wells Fargo
Jason Rose, Chief Marketing Officer SAP Customer Experience, SAP
Ritu Singh, Demand Generation and Marketing Operations Leader, PwC

12:15pm

It’s a wrap!

AGENDA

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

SPEAKERS

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VENUE

PwC Three Embarcadero Center San Francisco, CA 94111

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