October

17

2017

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Brand Innovators Deep Dive

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Brand Innovators Deep Dive

October

17

2017

-

Hosted by

Digital marketing ushered in an era of next-level targeting, exponential and dynamic growth, but what tactics are brands using now to stay relevant in this age of Amazon, the retail giant that has mastered targeting consumers across any device? What strategies can mature retailers companies use to stay relevant? Join Brand Innovators, BounceX and Tumi for a “Deep Dive” into the next wave of digital marketing performance. In this lively morning session, you will hear from digital marketing experts and retail brand marketers on the cutting edge of innovation who will be discussing: Amplifying your current channels: Looking at them from a different angle and marketing to people, not cookies. Opening up new channels: After Facebook and Google, what’s next? How to maximize the connected consumer’s experience with data, devices, and delivery.

To register for the all events associated with this multi-day event, click the register button above or scroll down to the registration form below. You can register for individual events on their respective pages.

How a people-based strategy keeps you growing, no matter what.

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Day 1

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Day 2

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Day 3

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AGENDA

8:30am

Breakfast and Registration

9:00am

Welcome

Brandon Gutman, Co-Founder, Brand Innovators
Marc Sternberg, Co-Founder, Brand Innovators
Adam Remson, Chief Strategy Officer, Brand Innovators
David Teicher, Editor and Chief Content Officer

9:15am

Keynote

Make Your Own Walled Garden

How brands can control the conversation just like the big guys.

Charlie Cole, Chief Digital Officer/VP, Tumi

9:40am

Q&A

9:50am

Networking Break

10:05am

Identification is the key to your Email Program

Discover the Next Scalable Channel in your Triggered Email Program

Unlock more from your top-performing revenue channel: Email. Learn how to identify 10x more of your anonymous web traffic and leverage People-Based Marketing to send targeted emails based on consumer purchasing behavior. BounceX will provide successful customer anecdotes of how they have been able to help retailers unlock more of their high-intent traffic.

Key Takeaways:

Grow your database
Unlock your most valuable traffic
Understand your consumer’s onsite behaviors
Send targeted emails that are actually useful at every stage of the funnel
How to win at triggered email – increase the scale

Shane McWilliams, Director of Customer Experience, Bounce Exchange

10:25am

Q&A

10:30am

Omnichannel Marketing and Loyalty

Consumers now expect a seamless experience as they engage more actively with retailers in-store, online and on the go. From inventory availability to loyalty programs and synchronized support, both in-store and across devices, retail brands are in a unique position to build meaningful customer affinity on the path to purchase and beyond. Savvy retailers understand these changing dynamics and the power their physical locations have to drive e-commerce growth and how discovery online can increase traffic back to their stores. After taking stock of the latest omni-channel retailing trends and loyalty program strategies, we’ll challenge our panelists for predictions about what customer experience, brand engagement and loyalty may look like for retailers in the not-so-distant future.

Moderator: Maricor Resente, Vice President, BounceX
Sarah Kirchner, Senior Director Social Media, Kenneth Cole
Brooke Ellis, Vice President, Strategy, JP Morgan Chase
Aarti Ruparell, Innovation & ECommerce, Equinox

11:00am

Q&A

11:15am

It’s a wrap!

AGENDA

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

SPEAKERS

SPONSORS

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VENUE

Tumi 261 Fifth Avenue New York, NY 10016

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