Make Your Own Walled Garden
How brands can control the conversation just like the big guys.
Charlie Cole, Chief Digital Officer/VP, Tumi
Discover the Next Scalable Channel in your Triggered Email Program
Unlock more from your top-performing revenue channel: Email. Learn how to identify 10x more of your anonymous web traffic and leverage People-Based Marketing to send targeted emails based on consumer purchasing behavior. BounceX will provide successful customer anecdotes of how they have been able to help retailers unlock more of their high-intent traffic.
Grow your database
Unlock your most valuable traffic
Understand your consumer’s onsite behaviors
Send targeted emails that are actually useful at every stage of the funnel
How to win at triggered email – increase the scale
Shane McWilliams, Director of Customer Experience, Bounce Exchange
Consumers now expect a seamless experience as they engage more actively with retailers in-store, online and on the go. From inventory availability to loyalty programs and synchronized support, both in-store and across devices, retail brands are in a unique position to build meaningful customer affinity on the path to purchase and beyond. Savvy retailers understand these changing dynamics and the power their physical locations have to drive e-commerce growth and how discovery online can increase traffic back to their stores. After taking stock of the latest omni-channel retailing trends and loyalty program strategies, we’ll challenge our panelists for predictions about what customer experience, brand engagement and loyalty may look like for retailers in the not-so-distant future.
Moderator: Maricor Resente, Vice President, BounceX
Sarah Kirchner, Senior Director Social Media, Kenneth Cole
Brooke Ellis, Vice President, Strategy, JP Morgan Chase
Aarti Ruparell, Innovation & ECommerce, Equinox
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