September

14

2017

-

Brand Innovators Content Marketing

Hosted by

Brand Innovators Content Marketing

September

14

2017

-

Hosted by

The Internet has fundamentally and forever changed the relationship between brands and consumers. Brand Innovators Marketing Innovation will examine how brands are using digital media and advertising technology to engage with and build long term relationships with their consumers. Hear first-hand from your fellow brand marketers about how they are using social media, content marketing, digital video advertising, mobile platforms, advanced television technologies, marketing automation, and data and analytics, to identify, target and convert new customers and grow their marketshare. Qualified brand marketers from Fortune 500 and other leading brands may participate at Brand Innovators Marketing Innovation by submitting the following brief Registration form. We look forward to seeing you at Brand Innovators Marketing Innovation at Mattel in LA (333 Continental Boulevard, El Segundo), Thursday, September 14!

To register for the all events associated with this multi-day event, click the register button above or scroll down to the registration form below. You can register for individual events on their respective pages.

Brand Innovators Marketing Innovation is putting the Fortune 500 on review

Day 1

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Day 2

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Day 3

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AGENDA

9:00am

Welcome

Brandon Gutman, Co-Founder, Brand Innovators
Marc Sternberg, Co-Founder, Brand Innovators
David Teicher, Editor and Chief Content Officer

Host: Ted Rubin, Social Media Strategist, Acting CMO, Brand Innovators, author of Return on Relationship

Event Chair: Heather Nykolaychuk, Senior Director, Marketing Strategy & Operations, Mattel

9:10am

Keynote – Insights and Real-Time Action

Sven Gerjets, EVP & Chief Technology Officer, Mattel

9:35am

Fireside Chat

Sven Gerjets, EVP & Chief Technology Officer, Mattel

Q&A conducted by: Brad Grealy, Director of Sales, Spotify

9:50am

Keynote

Josh Entman, Co-founder & Chief Development Officer, Jukin Media

10:10am

The Future of TV & Digital Video

Digital media and the Internet are rapidly transforming the television industry. From connected TV to multi-channel networks, the lines are blurring between traditional television and content delivered online. As the digital video landscape matures, the linear TV platform is evolving in lockstep, adopting new data and targeting vehicles, with addressable television advertising becoming more prevalent, and programmatic TV on the horizon.

Television is still the most powerful and effective form of media and advertising ever created. So, rather than running away from it, how can brands embrace and benefit from the evolution of television? Where should they be investing in video? Stay tuned; and get ready for the golden age of of television, all over again, albeit in the digital age.

Moderator: Cindy Murphy, Account Executive, Pixability

Rabih Gholam, President, Unscripted Content, Studio 71
Jason Horowitz, Vice President, Global Marketing – Hot Wheels, Mattel
Ray Powell, VP, Entertainment and Brand Partnerships, AwesomenessTV
Karyn Spencer, VP, Creator Lab, AT&T

10:45am

POV

Evan Gotlib, SVP Sales, LittleThings

11:05am

Networking Break

11:20am

What’s Next in Digital: Social, Mobile & Content Marketing

Looking out at 2017, this discussion will explore how the marketing and media industries will evolve as digital media and emerging technologies continue to drive every aspect of brand marketing and the marketing funnel in general. At once, social media is changing how brands build 1:1 relationships with their consumers; mobile is becoming the platform of choice for consuming media, entertainment, and for commerce; brands are publishing more original content than ever; and digital video continues to challenge television.

Moderator: Andy Daidone, Managing Director, National Sales, GroundTruth

Billy Grenham, Senior Global Marketing Manager, Taco Bell
Aaron Kohn, Vice President – Digital Engagement, Mattel
Maleeda Wagner, Senior Marketing Manager, Chocolate Confections, Nestlé USA
David Williams, SVP & GM, Channels, pocket.watch

11:55am

Keynote

Sean Kelly, Head of Sales, Southwest, Spotify

12:15pm

Fireside Chat

Noah Kerner, CEO, Acorns

Q&A conducted by: Rob Emrich, CEO, Gimbal

12:35pm

Lunch

1:30pm

Keynote

Tracy Keim, Vice President, Consumer Marketing | Brand & Education, 23andMe

2:00pm

Fireside Chat

Tracy Keim, Vice President, Consumer Marketing | Brand & Education, 23andMe

Q&A conducted by: Andrew Gorenstein, President, Advertising & Partnerships, Dotdash

2:15pm

POV

Joon Lee, Sr. Director of Sales, Nativo

2:30pm

The Future of Media: Social, Mobile, & Emerging Platforms

If 2016 was a watershed year for the marketing and media industries, 2017 is where everything has been turned upside down. Digital media and emerging technologies continue to drive every aspect of brand marketing and the marketing funnel in general, yet the tactics and channels that once worked, are losing traction, while emerging media and technologies that were recently untested and gimmicky, are now proven vehicles for reaching consumers in new and exciting ways.

Mobile has become the platform of choice for consuming media and entertainment; brands are publishing more original content than ever; digital video continues to challenge television. But the strategies, digital toolsets, and media, behind these efforts continue to evolve.

Lean in and learn how today’s foremost brand marketers are using new technologies and embracing emerging platforms like Virtual Reality, Snapchat, and Live Video, and Messengers.

Moderator: Joshua Backer, Co-Founder and President, Advertising, Unified

Jasmine Atherton, Head of Social, Americas, Airbnb
Caty Burgess, Senior Vice President, Media Strategies, The CW
Brian Feit, Founding Partner, BMF Media
Cheryl Gresham, VP, Global Media & Marketing Integration, Mattel

3:10pm

Networking Break

3:30pm

POV

Ryan Detert, CEO, Influential
Chris Detert, President, Marketing, Influential

3:50pm

Navigating Social Media in the Age of Pay-to-Play

The social marketing landscape is quickly evolving with organic reach smaller than ever, automation becoming more and more prevalent, and data playing an increasingly important role in building 1:1 relationships with consumers.

This panel will explore the ever changing social ecosystem and how top tier brands and marketers are able to uncover and utilize new insights into their consumers, how they are able to personalize messaging, use dynamic ads, and measure the impact of paid and earned social media. Learn from the best.

Moderator: Trett Johnson, Business Development, Smartly.io

Jessica Fini, Manager, Honda and Acura Social Marketing
Malcolm Gray, Social Media Manager, Live Nation Entertainment
Katie Kendall, Social Strategy & Insights Manager, Walgreens
Malcolm Manswell, Marketing Manager, Atlantic Records
Isaac Quiroga, Video Engagement, New Media, Mattel

4:35pm

It’s a Wrap!

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VENUE

Mattel 333 Continental Boulevard El Segundo, CA 90245

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