8:00am
Breakfast
9:00am
Welcome
Brandon Gutman, Co-Founder, Brand Innovators
Marc Sternberg, Co-Founder, Brand Innovators
David Teicher, Chief Content Officer, Brand Innovators
Event Chair: Kim Stokes, Head of Digital, The Boston Beer Company
9:15am
Content Marketing 2.0: From Boardroom to Newsroom
There’s no doubt about it. Content marketing has gone mainstream. Over the past few years, content marketing has evolved from a novelty or step-child within the marketing department to a core competency or crucial strategy for Fortune 500 brands. In addition to investing more marketing dollars than ever in content marketing, leading brands are now viewing content marketing as a dedicated “top of funnel” marketing function, supporting all marketing initiatives. Content marketing has become an integral piece of the marketing process, prominently reflected in the org charts of forward thinking brands. Hear firsthand how a strong content marketing strategy can drive a strong brand strategy.
Moderator: Jared Hand, Head of Attribution, Foursquare
Colin Burch, Vice President, Marketing & Broadcasting, Boston Red Sox
Amanda Comeau, Senior Manager, Brand, Communications & Digital, Philips North America
Andrew Peterson, Director of Editorial, John Hancock Investments
Kim Stokes, Head of Digital, The Boston Beer Company
9:50am
Fireside Chat
Laura Foti, Head of Paid Media & Analytics, GE Digital
Q&A conducted by: Dale Renner, CEO, RedPoint Global
10:20am
Keynote
Brian Berner, Head of U.S. Advertising, Spotify
10:40am
Fireside Chat
Craig Kapilow, Senior Director of Integrated Marketing & Brand Partnerships, Rue La La
Q&A conducted by: Chris Bondhus, Senior Director, Demand Generation, Brightcove
11:00am
Networking Break
11:15am
Brands as Editors
Let’s face it; there’ s a lot of content out there on the world wide web — maybe too much. Especially, now that every brand is a “publisher.” Breaking through the clutter has become more essential than ever, which is why brands need to think more like editors, creating compelling, interesting, and engaging content and experiences for consumers. Great content must resonate with consumers, in order for them to believe it, share it, and reflect positively on your brand. Learn how leading brands are learning to act and think like editors and what it takes to build a virtual (or actual) newsroom, and consistently publish first-rate editorial.
Moderator: Seraj Bharwani, Chief Strategy Officer, AcuityAds
Maureen Fitzgerald, Director of Social Media & PR, United Technologies
Josh Karpf, Director, Social Marketing, DraftKings
Sarah Nunes, Director, Brand & Channel Communications, Vistaprint
Eileen O’Malley, Social Media & Strategic Marketing, Boston Celtics
Cristina Sousa, Content Marketing Manager, PHILIPS
11:50am
Keynote
Jared Hand, Head of Attribution, Foursquare
12:05
Fireside Chat – From Offline to Online: A Retail Debut
Lauren Zirilli, Sr. Director, Omnichannel Strategy, Vistaprint
Q&A conducted by: Pawan Deshpande, Founder & CEO, Curata
12:25pm
Keynote
Andrew Rosen, Vice President, Nativo
12:45pm
Lunch
1:30pm
Keynote
Dan Mazei, Senior Director, Global Newsroom, Reebok
1:50pm
Fireside Chat
Dan Mazei, Senior Director, Global Newsroom, Reebok
Q&A conducted by: Brian Kavanaugh, US Head of Marketing, Bynder
2:05pm
Fireside Chat — Mobile Engagement & Loyalty Programs
Molly Wiley, Manger, Digital Marketing & Innovation at Dunkin’ Brands
Q&A conducted by: Mazdak Rezvani, Founder & CEO, Chatkit
2:30pm
People, Partnerships, and Production: Three Routes To Creating Compelling Content
Creating content and creating good content that people want to share and evokes an emotional impact are two very different matters. Three major approaches have emerged through which brand marketers can develop compelling content. Whether it’s through partnerships with existing creative organizations, working with individual people – celebrities and customers alike – or by meeting the challenge head on and producing content in-house, the key is to create something that doesn’t feel like advertising, but is ‘advertainment,’ informative, or otherwise relevant to people’s lives and interests.
Moderator: Andrew Bolton, VP, Global Head of Sales, Knotch
Colleen Lunter, Manager, Digital Marketing & Innovation, Dunkin Brands
Jackie O’Leary, Associate Manager, Digital Media, Dunkin Brands
Dan Wiseman, Director of Marketing & Brand Activation at Avedis Zildjian
3:05pm
Networking Break
3:20pm
Fireside Chat
Dave Bolger, EVP, Director of Integrated Planning at Trilia Media
Q&A conducted by: Brian Berner, Head of U.S. Advertising, Spotify
3:50pm
Keynote
Taylor Burton, VP of Strategic Partnerships, Drizly
4:20pm
Brand Innovators ’40 Under 40′ New England Roundtable
Moderator: Ben Cockerell, Vice President of Marketing, Jebbit
Chris DiPierro, Director of Marketing, Boston Bruins
Shauna Gallagher, Director New Media at John Hancock Investments
Natasha Young, Director of Digital Marketing, Staples
4:55pm
Brand Innovators ’40 Under 40′ Celebration
