November

2

2017

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Brand Innovators Content Marketing

Hosted by

Brand Innovators Content Marketing

November

2

2017

-

Hosted by

Content marketing has come of age. Over the past few years, electronic publishing has evolved from a novelty to a core competency and crucial strategy for leading brands. From outsourcing to content marketing factories to building full-fledged newsrooms, brands are creating and distributing more content than ever, engaging their consumers in more authentic and emotional ways than they could ever have dreamed possible of doing only a few short years ago. In addition to investing more marketing dollars than ever in content marketing, cutting edge brand marketers are now viewing content marketing as a primary “top of funnel” marketing function, supporting all marketing initiatives. No longer a step-child, content marketing has become an integral piece of the marketing process, prominently reflected in the org charts and media spends of market leading brands.

To register for the all events associated with this multi-day event, click the register button above or scroll down to the registration form below. You can register for individual events on their respective pages.

Brand Innovators Content Marketing is putting the marketing and media industries on review.

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Day 1

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Day 3

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AGENDA

8:00am

Breakfast

9:00am

Welcome

Brandon Gutman, Co-Founder, Brand Innovators
Marc Sternberg, Co-Founder, Brand Innovators
David Teicher, Chief Content Officer, Brand Innovators

Event Chair: Kim Stokes, Head of Digital, The Boston Beer Company

9:15am

Content Marketing 2.0: From Boardroom to Newsroom

There’s no doubt about it. Content marketing has gone mainstream. Over the past few years, content marketing has evolved from a novelty or step-child within the marketing department to a core competency or crucial strategy for Fortune 500 brands. In addition to investing more marketing dollars than ever in content marketing, leading brands are now viewing content marketing as a dedicated “top of funnel” marketing function, supporting all marketing initiatives. Content marketing has become an integral piece of the marketing process, prominently reflected in the org charts of forward thinking brands. Hear firsthand how a strong content marketing strategy can drive a strong brand strategy.

Moderator: Jared Hand, Head of Attribution, Foursquare

Colin Burch, Vice President, Marketing & Broadcasting, Boston Red Sox
Amanda Comeau, Senior Manager, Brand, Communications & Digital, Philips North America
Andrew Peterson, Director of Editorial, John Hancock Investments
Kim Stokes, Head of Digital, The Boston Beer Company

9:50am

Fireside Chat

Laura Foti, Head of Paid Media & Analytics, GE Digital

Q&A conducted by: Dale Renner, CEO, RedPoint Global

10:20am

Keynote

Brian Berner, Head of U.S. Advertising, Spotify

10:40am

Fireside Chat

Craig Kapilow, Senior Director of Integrated Marketing & Brand Partnerships, Rue La La

Q&A conducted by: Chris Bondhus, Senior Director, Demand Generation, Brightcove

11:00am

Networking Break

11:15am

Brands as Editors

Let’s face it; there’ s a lot of content out there on the world wide web — maybe too much. Especially, now that every brand is a “publisher.” Breaking through the clutter has become more essential than ever, which is why brands need to think more like editors, creating compelling, interesting, and engaging content and experiences for consumers. Great content must resonate with consumers, in order for them to believe it, share it, and reflect positively on your brand. Learn how leading brands are learning to act and think like editors and what it takes to build a virtual (or actual) newsroom, and consistently publish first-rate editorial.

Moderator: Seraj Bharwani, Chief Strategy Officer, AcuityAds

Maureen Fitzgerald, Director of Social Media & PR, United Technologies
Josh Karpf, Director, Social Marketing, DraftKings
Sarah Nunes, Director, Brand & Channel Communications, Vistaprint
Eileen O’Malley, Social Media & Strategic Marketing, Boston Celtics
Cristina Sousa, Content Marketing Manager, PHILIPS

11:50am

Keynote

Jared Hand, Head of Attribution, Foursquare

12:05

Fireside Chat – From Offline to Online: A Retail Debut

Lauren Zirilli, Sr. Director, Omnichannel Strategy, Vistaprint

Q&A conducted by: Pawan Deshpande, Founder & CEO, Curata

12:25pm

Keynote

Andrew Rosen, Vice President, ‎Nativo

12:45pm

Lunch

1:30pm

Keynote

Dan Mazei, Senior Director, Global Newsroom, Reebok

1:50pm

Fireside Chat

Dan Mazei, Senior Director, Global Newsroom, Reebok

Q&A conducted by: Brian Kavanaugh, US Head of Marketing, Bynder

2:05pm

Fireside Chat — Mobile Engagement & Loyalty Programs

Molly Wiley, Manger, Digital Marketing & Innovation at Dunkin’ Brands

Q&A conducted by: Mazdak Rezvani, Founder & CEO, Chatkit

2:30pm

People, Partnerships, and Production: Three Routes To Creating Compelling Content

Creating content and creating good content that people want to share and evokes an emotional impact are two very different matters. Three major approaches have emerged through which brand marketers can develop compelling content. Whether it’s through partnerships with existing creative organizations, working with individual people – celebrities and customers alike – or by meeting the challenge head on and producing content in-house, the key is to create something that doesn’t feel like advertising, but is ‘advertainment,’ informative, or otherwise relevant to people’s lives and interests.

Moderator: Andrew Bolton, VP, Global Head of Sales, Knotch

Colleen Lunter, Manager, Digital Marketing & Innovation, Dunkin Brands
Jackie O’Leary, Associate Manager, Digital Media, Dunkin Brands
Dan Wiseman, Director of Marketing & Brand Activation at Avedis Zildjian

3:05pm

Networking Break

3:20pm

Fireside Chat

Dave Bolger, EVP, Director of Integrated Planning at Trilia Media

Q&A conducted by: Brian Berner, Head of U.S. Advertising, Spotify

3:50pm

Keynote

Taylor Burton, VP of Strategic Partnerships, Drizly

4:20pm

Brand Innovators ’40 Under 40′ New England Roundtable

Moderator: Ben Cockerell, Vice President of Marketing, ‎Jebbit

Chris DiPierro, Director of Marketing, Boston Bruins
Shauna Gallagher, Director New Media at John Hancock Investments
Natasha Young, Director of Digital Marketing, Staples

4:55pm

Brand Innovators ’40 Under 40′ Celebration

AGENDA

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

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