February

15

2018

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Brand Innovators Content Marketing

Hosted by

Brand Innovators Content Marketing

February

15

2018

-

Hosted by

Content marketing has come of age. Over the past few years, electronic publishing has evolved from a novelty to a core competency and crucial strategy for leading brands. From outsourcing to content marketing factories to building full-fledged newsrooms, brands are creating and distributing more content than ever, engaging their consumers in more authentic and emotional ways than they could ever have dreamed possible of doing only a few short years ago. In addition to investing more marketing dollars than ever in content marketing, cutting edge brand marketers are now viewing content marketing as a primary “top of funnel” marketing function, supporting all marketing initiatives. No longer a step-child, content marketing has become an integral piece of the marketing process, prominently reflected in the org charts and media spends of market leading brands.

To register for the all events associated with this multi-day event, click the register button above or scroll down to the registration form below. You can register for individual events on their respective pages.

Brand Innovators Content Marketing is putting the marketing and media industries on review.

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Day 1

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AGENDA

8:00am

Breakfast & Registration

8:45am

Welcome

Brandon Gutman, Co-Founder, Brand Innovators
Marc Sternberg, Co-Founder, Brand Innovators
David Teicher, Editor and Chief Content Officer

Host: Ted Rubin, Social Media Strategist, Acting CMO, Brand Innovators, author of Return on Relationship

Event Chairperson: Abby Lee, Vice President Marketing and Media Strategies, RE/MAX

9:00am

Keynote

Adam Contos, Chief Executive Officer, RE/MAX

9:20am

Fireside Chat

Adam Contos, Chief Executive Officer, RE/MAX

Moderated by: Christian Ward, EVP, Partnerships, Yext

9:40am

Success Story

Heidi Cooley, Vice President Global Marketing, Crocs

10:00am

Fireside Chat

Heidi Cooley, Vice President Global Marketing, Crocs

Q&A conducted by: Richard Jones, CEO, Wayin

10:15am

Fireside Chat – Content Efficiencies Across Regions, Channels and Partners

Megan Brown, Sr. Manager Content Marketing, Western Union
Amber Hellem, Director, Digital & Social, Western Union
Courtney Zell, Global Account Director, Western Union

Moderated by:Alex Cheeseman, Chief Strategy Officer, Contented

10:35am

Keynote

Alex Cheeseman, Chief Strategy Officer, Contented

10:50am

Networking Break

11:05am

People, Partnerships, and Production: Three Routes To Creating Compelling Content

Creating content and creating good content that people actually want are two very different matters, and seasoned brand marketers know that the secret to success is in finding the right strategy dictated by broader objectives, market opportunity, and most importantly, customer needs.

Indeed, depending on those variables, three major approaches have emerged through which brand marketers can identify and develop compelling content. Whether it’s through partnerships with existing creative organizations, working with individual people – celebrities and customers alike – or by taking on the challenge head on and producing content in-house, the key is to create something that doesn’t feel like advertising, but is informative, entertaining, or otherwise relevant to people’s lives and interests.

Moderated by: Jessica Fenerlis, Marketing Manager, Yext

Ryan Amirault, Social Media Director, Natural Grocers by Vitamin Cottage
Josh Kern, Chief Marketing Officer, Cerca Trova Restaurant Concepts
Ernie Mattin, Vice President of Commercial & Wholesale, Einstein Noah Restaurant Group
Arlie Sisson, VP-Emerging Products, Conde Nast

11:40am

Fireside Chat

Susan Lintonsmith, President & CEO, Quiznos

Moderated by: Meaghan Haire, Senior Brand Partner, Foursquare

12:00pm

Keynote — Content Marketing Industry Snapshot: Competitive Landscape Spend Trends

Casey Wuestefeld, VP, Campaign Operations at Nativo

12:15pm

Lunch

1:15pm

Fireside Chat – Beyond the Marijuana Leaf: Branding a Cannabis Company is Serious Business

Matt Ayers, VP, Humanization, A Vital Few/Understated Studios
Nat Carruthers, VP, Product Design, A Vital Few/Understated Studios
Lillian Marsh, VP, Brand Strategy, A Vital Few/Understated Studios
Josh Richman, SVP Corporate & Business Development, Franklin Bioscience

Moderated by: Marc Sternberg, Co-Founder, Brand Innovators

1:45pm

What’s Next in Digital: Social, Mobile and Emerging Media

Looking out at 2018, this discussion will explore how the marketing and media industries will evolve as digital media and emerging technologies continue to drive every aspect of brand marketing and the marketing funnel in general. At once, social media is changing how brand build 1:1 relationships with their consumers; mobile is becoming the platform of choice for consuming media, entertainment, and for commerce; brands are publishing more original content than ever; and digital video continues to challenge television.

Lean in and learn how today’s foremost brand marketers are using new technologies and embracing new platforms like Virtual Reality and Augmented Reality, Snapchat, Facebook Live Video, and new digital and data tools to reach consumers.

Moderated by: Corey Fischer, Director of Sales, Sprinklr

Laston Charriez, Head of Marketing, Pilgrim’s
Dan Gray, Digital Marketing Manager, Ford Motor Company
James Schwartz, Marketing Director, RE/MAX

2:20pm

Networking Break

2:35pm

Success Story

Alfredo Rodriguez Diaz-Marta, Vice President Marketing, Dish Network
Juan Machado, Senior Brand Manager, DishLATINO Media

2:55pm

Fireside Chat

Alfredo Rodriguez Diaz-Marta, Vice President Marketing, Dish Network
Juan Machado, Senior Brand Manager, DishLATINO Media

Moderated by: Jeremy Straight, SVP Strategic Partnerships, SpotX

3:15pm

Keynote

John Andrews, CEO, Photofy

3:35pm

Fireside Chat – Evolve Your Brand Through Social Media Testing

Nikoletta Vecsei Harrold, Director of Communities Strategy and Social Media, Transamerica
Fearghal O’Reilly, Social Media Manager, Transamerica

Moderated by: Mark Winz, Senior Account Manager, Sprinklr

4:00pm

It’s a Wrap!

AGENDA

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

SPEAKERS

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VENUE

RE/MAX 5075 South Syracuse Street Denver, CO 80237

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