8:00am
Breakfast & Registration
8:45am
Welcome
Brandon Gutman, Co-Founder, Brand Innovators
Marc Sternberg, Co-Founder, Brand Innovators
David Teicher, Editor and Chief Content Officer
Host: Ted Rubin, Social Media Strategist, Acting CMO, Brand Innovators, author of Return on Relationship
Event Chairperson: Abby Lee, Vice President Marketing and Media Strategies, RE/MAX
9:00am
Keynote
Adam Contos, Chief Executive Officer, RE/MAX
9:20am
Fireside Chat
Adam Contos, Chief Executive Officer, RE/MAX
Moderated by: Christian Ward, EVP, Partnerships, Yext
9:40am
Success Story
Heidi Cooley, Vice President Global Marketing, Crocs
10:00am
Fireside Chat
Heidi Cooley, Vice President Global Marketing, Crocs
Q&A conducted by: Richard Jones, CEO, Wayin
10:15am
Fireside Chat – Content Efficiencies Across Regions, Channels and Partners
Megan Brown, Sr. Manager Content Marketing, Western Union
Amber Hellem, Director, Digital & Social, Western Union
Courtney Zell, Global Account Director, Western Union
Moderated by:Alex Cheeseman, Chief Strategy Officer, Contented
10:35am
Keynote
Alex Cheeseman, Chief Strategy Officer, Contented
10:50am
Networking Break
11:05am
People, Partnerships, and Production: Three Routes To Creating Compelling Content
Creating content and creating good content that people actually want are two very different matters, and seasoned brand marketers know that the secret to success is in finding the right strategy dictated by broader objectives, market opportunity, and most importantly, customer needs.
Indeed, depending on those variables, three major approaches have emerged through which brand marketers can identify and develop compelling content. Whether it’s through partnerships with existing creative organizations, working with individual people – celebrities and customers alike – or by taking on the challenge head on and producing content in-house, the key is to create something that doesn’t feel like advertising, but is informative, entertaining, or otherwise relevant to people’s lives and interests.
Moderated by: Jessica Fenerlis, Marketing Manager, Yext
Ryan Amirault, Social Media Director, Natural Grocers by Vitamin Cottage
Josh Kern, Chief Marketing Officer, Cerca Trova Restaurant Concepts
Ernie Mattin, Vice President of Commercial & Wholesale, Einstein Noah Restaurant Group
Arlie Sisson, VP-Emerging Products, Conde Nast
11:40am
Fireside Chat
Susan Lintonsmith, President & CEO, Quiznos
Moderated by: Meaghan Haire, Senior Brand Partner, Foursquare
12:00pm
Keynote — Content Marketing Industry Snapshot: Competitive Landscape Spend Trends
Casey Wuestefeld, VP, Campaign Operations at Nativo
12:15pm
Lunch
1:15pm
Fireside Chat – Beyond the Marijuana Leaf: Branding a Cannabis Company is Serious Business
Matt Ayers, VP, Humanization, A Vital Few/Understated Studios
Nat Carruthers, VP, Product Design, A Vital Few/Understated Studios
Lillian Marsh, VP, Brand Strategy, A Vital Few/Understated Studios
Josh Richman, SVP Corporate & Business Development, Franklin Bioscience
Moderated by: Marc Sternberg, Co-Founder, Brand Innovators
1:45pm
What’s Next in Digital: Social, Mobile and Emerging Media
Looking out at 2018, this discussion will explore how the marketing and media industries will evolve as digital media and emerging technologies continue to drive every aspect of brand marketing and the marketing funnel in general. At once, social media is changing how brand build 1:1 relationships with their consumers; mobile is becoming the platform of choice for consuming media, entertainment, and for commerce; brands are publishing more original content than ever; and digital video continues to challenge television.
Lean in and learn how today’s foremost brand marketers are using new technologies and embracing new platforms like Virtual Reality and Augmented Reality, Snapchat, Facebook Live Video, and new digital and data tools to reach consumers.
Moderated by: Corey Fischer, Director of Sales, Sprinklr
Laston Charriez, Head of Marketing, Pilgrim’s
Dan Gray, Digital Marketing Manager, Ford Motor Company
James Schwartz, Marketing Director, RE/MAX
2:20pm
Networking Break
2:35pm
Success Story
Alfredo Rodriguez Diaz-Marta, Vice President Marketing, Dish Network
Juan Machado, Senior Brand Manager, DishLATINO Media
2:55pm
Fireside Chat
Alfredo Rodriguez Diaz-Marta, Vice President Marketing, Dish Network
Juan Machado, Senior Brand Manager, DishLATINO Media
Moderated by: Jeremy Straight, SVP Strategic Partnerships, SpotX
3:15pm
Keynote
John Andrews, CEO, Photofy
3:35pm
Fireside Chat – Evolve Your Brand Through Social Media Testing
Nikoletta Vecsei Harrold, Director of Communities Strategy and Social Media, Transamerica
Fearghal O’Reilly, Social Media Manager, Transamerica
Moderated by: Mark Winz, Senior Account Manager, Sprinklr
4:00pm
It’s a Wrap!
