8:00am
Breakfast
8:45am
Welcome
Brandon Gutman, Co-Founder, Brand Innovators
Marc Sternberg, Co-Founder, Brand Innovators
Host: Ted Rubin, Social Marketing Strategist, Keynote Speaker, Brand Evangelist and Acting CMO, Brand Innovators, author of Return on Relationship
Co-Chair: Ned Duggan, Vice President, Brand Managing Director, Bacardi
Co-Chair: Steve Sommers, Chief Marketing Officer, Vineyard Vines
Co-Chair and Opening Remarks: Toby Whitmoyer, Vice President, Customer Marketing North America, Bacardi
9:00am
Content Marketing 2.0: From Boardroom to Newsroom
There’s no doubt about it. Content marketing has gone mainstream. Over the past few years, content marketing has evolved from a novelty or step-child within the marketing department to a core competency or crucial strategy for Fortune 500 brands. In addition to investing more marketing dollars than ever in content marketing, leading brands are now viewing content marketing as a dedicated “top of funnel” marketing function, supporting all marketing initiatives. Content marketing has become an integral piece of the marketing process, prominently reflected in the org charts of forward thinking brands. Hear firsthand how a strong content marketing strategy can drive growth and a strong brand strategy.
Moderator: Andrew Polsky, SVP, Head of US Sales, Adsmovil
Arjun H. Chowdri, Senior Director, Global & Corporate Strategy, PGA of America
Chantell Ghosh, Director, Brand Development & Corporate Responsibility, Spirit Airlines
Steve Sommers, Chief Marketing Officer, Vineyard Vines
9:40am
Keynote
10:00am
Success Story
Darrell Franklin, Director, Digital CX and Strategy – Retention, Cricket Wireless
10:25am
Brands as Editors
Let’s face it; there’ s a lot of content out there on the world wide web — maybe too much. Especially, now that every brand is a “publisher.” Breaking through the clutter has become more essential than ever, which is why brands need to think more like editors, creating compelling, interesting, and engaging content and experiences for consumers. Great content must resonate with consumers, in order for them to believe it, share it, and reflect positively on your brand. Learn how leading brands are learning to act and think like editors and what it takes to build a virtual (or actual) newsroom, and consistently publish first-rate editorial.
Moderator: Andrew Gouty, Director of Marketing Strategy, Raidious
Darrell Franklin, Director, Digital CX and Strategy – Retention, Cricket Wireless
Julia Golub, Associate Global Brand Manager, American Crew & d:fi, Revlon Professional Brands
Blanca Stella Mejia, Global Social Media Content & Influencer Lead, IBM z Systems & Linux ONE, IBM
11:00am
Networking Break
11:20am
Fireside Chat — Omni-Channel Content Strategy: Creating Engaging and
Consistent Content Across Different Platforms
Alicia Javelon, Head of Content & Product Marketing, Club Med
Q&A conducted by: Chris McLoughlin, Chief Revenue Officer, LittleThings
11:40am
Keynote — Innovating through Culture, Cause and Consumption
James Cuthbert, Global Senior Brand Manager, Coca-Cola Freestyle
12:10pm
Fireside Chat
James Cuthbert, Global Senior Brand Manager, Coca-Cola Freestyle
Q&A conducted by: Andrew Polsky, SVP, Head of US Sales, Adsmovil
12:30pm
Lunch
1:30pm
Keynote
Steve Sommers, Chief Marketing Officer, Vineyard Vines
1:50pm
Fireside Chat
Steve Sommers, Chief Marketing Officer, Vineyard Vines
Q&A conducted by: Heather Costello, Vice President of Loyalty Solutions, CrowdTwist
2:15pm
Behind The Bottle: Inside the Minds Driving Bacardi’s Brands
In this special session, our community will have the opportunity to get inside the minds of the execs driving Bacardi’s efforts and get to know the marketers behind the brands. What trends are they seeing? What challenges are the facing? What opportunities have them excited? What consumer behaviors are they tracking? And what new technologies are top of mind as they look for new ways to connect with consumers? And of course, how do all these insights translate into the amazing work we see coming out of Bacardi.
Moderator: Brooke Goldstein, Senior Brand Partner, Foursquare
Ian Rollason, Global Senior Manager, Bacardi Rum, Bacardi
Stacy Belter Saltiel, Senior Brand Manager, Bombay Sapphire, Bacardi
3:05pm
Networking Break
3:20pm
Life at the Intersection of Content and Commerce
The intersection of digital content and commerce is reshaping the marketing industry globally. Until recently content and commerce existed in separate silos, creating disjointed customer experiences. The swift increase of mobile technology, along with the implementation of user-generated content into creative marketing campaigns has changed the game completely. Today, leading brands from a variety of industries are using compelling content to drive commerce online and people into stores. They are creating seamless, relevant experiences that not only inspire consumers, but also delight them enough to take action.
Moderator: Chris McLoughlin, Chief Revenue Officer, LittleThings
Paul LaPointe, Senior Manager, Consumer Experience, Newell Brands
Ray Ramdin, Vice President, eCommerce, ELEMIS
Jonathan Stephen, Manager of E-Commerce Channel Development, Norwegian Cruise Line
4:00pm
Brand Innovators Cocktail Reception sponsored by Bacardi
