8:00am
Breakfast
8:45am
Welcome
Brandon Gutman, Co-Founder, Brand Innovators
Marc Sternberg, Co-Founder, Brand Innovators
David Teicher, Chief Content Officer, Brand Innovators
Event Chairperson: Geoff Colon, Sr. Marketing Communications Designer, Microsoft
Host: Ted Rubin, Social Media Strategist, Acting CMO, Brand Innovators, author of Return on Relationship
9:00am
Opening Remarks
Geoff Colon, Sr. Marketing Communications Designer, Microsoft
9:10am
Fireside Chat
Geoff Colon, Sr. Marketing Communications Designer, Microsoft
Q&A conducted by Michelle Merino, Director, West Coast, WHOSAY
9:30am
Keynote – Foursquare
Swen Graham, VP, Global Creative & Strategy, Foursquare
9:45am
Keynote: Surviving the Content Marketing Hype Cycle
Eric Weaver, VP, Communications & Marketing Services, Xerox
10:05am
Fireside Chat
Lori Hicks, Associate Strategy Director, WongDoody
Ryan Hodgson, Former VP, Integrated Marketing, Yesler
Heidi Miller, Content Marketing Manager, Amazon Web Services
Q&A conducted by: Eric Weaver, VP, Communications & Marketing Services, Xerox
10:20am
Networking Break
10:35am
Brands as Editors
Let’s face it; there’s a lot of content out there on the world wide web — maybe too much. Especially, now that every brand is a “publisher.” Breaking through the clutter has become more essential than ever, which is why brands need to think more like editors, creating compelling, interesting, and engaging content and experiences for consumers. Great content must resonate with consumers, in order for them to believe it, share it, and reflect positively on your brand. Learn how leading brands are learning to act and think like editors and what it takes to build a virtual (or actual) newsroom, and consistently publish first-rate editorial.
Moderated by: Dan Partelow, Sr. Manager, Brand & Agency Partnerships, Taboola
Emily Crawford, Director, Communications & Marketing, Pike Place Market
Scott Meis, VP Marketing, Clipper Vacations
Paolo Mottola, Sr. Manager, Content Marketing & Co-Op Managing Editor, REI
Ekta Tandon, Director, Global Marketing, Slayer Espresso
11:10am
Keynote – Microsoft
Katrina Munsell, Director, Integrated Marketing, Microsoft
11:30am
Fireside Chat
Katrina Munsell, Director, Integrated Marketing, Microsoft
Q&A Conducted by: Kyoo Kim, CRO, Mixpo
11:45am
Success Story: Branding from the Inside Out
Marjorie Hastings, Marketing Program Manager, PEMCO Insurance
12:05pm
Keynote – Microsoft
Steve Sirich, GM Bing Ads, Microsoft
12:25pm
Fireside Chat
Steve Sirich, GM Bing Ads, Microsoft
Q&A Conducted by Marc Sternberg, Co-Founder, Brand Innovators
12:40pm
Lunch
1:30pm
Keynote
Jeremiah Andrick, Executive Director eCommerce Virtual Reality, HTC
1:55pm
Fireside Chat
Jeremiah Andrick, Executive Director eCommerce Virtual Reality, HTC
Bob Huseby, VP Sales, Imgur
2:15pm
Keynote – Percolate
Ian Hopping, VP, Strategic Partnerships, Percolate
2:35pm
Fireside Chat
Brooke Smith O’Berry, Director, Global Brand Loyalty, Starbucks
Q&A Conducted by Kimberly Smith, Director, Brand Partnerships, Foursquare
3:05pm
Networking Break
3:20pm
Keynote – Wipster
Rollo Wenlock, CEO, Wipster
3:35pm
People, Partnerships, and Production: Three Routes To Creating Compelling Content
Creating content and creating good content that people want to share and evokes an emotional impact are two very different matters. Three major approaches have emerged through which brand marketers can develop compelling content. Whether it’s through partnerships with existing creative organizations, working with individual people – celebrities and customers alike – or by meeting the challenge head on and producing content in-house, the key is to create something that doesn’t feel like advertising, but is ‘advertainment,’ informative, or otherwise relevant to people’s lives and interests.
Moderator: Amanda Fuquay, Senior Campaign Strategist, Carusele
Michael Brandt, SVP, Corporate Marketing Director, HomeStreet Bank
Natalie Brown, Director, Experiential Marketing, Sur La Table
Sarah Dooley, Director of Coffee & Customer Experience, Slayer Espresso
Greg Fuller, Director, Marketing, Microsoft
Nate Luce, Marketing Program Manager, PEMCO Insurance
Sabrina Stoffregen, Global Sales & Marketing Communications Manager, Intel
4:10pm
Amplification: Pouring the Gas on Content with Distribution Tactics and Paid Media
Marketers today know that content is king when it comes to engaging consumers and helping them get to know your brand. But content creation is only the first step. If consumers don’t see the content you create, it can be an investment lost. You want your content marketing efforts to lead to new customers or conversions. The queen to your content king is distribution. Distribution efforts not only amplify your content so consumers will see it but provide a means to measuring ROI. Like other forms of digital media, brand marketers are constantly looking for metrics to help justify their investment in content marketing. What is the ROI of content marketing vis-à-vis other media? How can you enhance the ability of your content marketing to deliver more tangible results? What are the best avenues of distribution and paid media to enhance your content marketing efforts? Leading brand marketers share their insights.
Moderated by: Ahang Ghorban, Director of Sales, BBC Worldwide
Anika Kaulius, Director, Paid Acquisition & Media – Office Marketing, Microsoft
Lincoln Lopez, VP, Marketing & Social Media, T-Mobile
Pang Ngernsupaluck, Windows Partner Lead, Microsoft
Doug Thielen, Sr. Manager, Paid Media & Local Marketing, REI
4:45pm
It’s a wrap!
