November

2

2017

-

Brand Innovators Content Marketing

Hosted by

Brand Innovators Content Marketing

November

2

2017

-

Hosted by

Content marketing has come of age. Over the past few years, electronic publishing has evolved from a novelty to a core competency and crucial strategy for leading brands. From outsourcing to content marketing factories to building full-fledged newsrooms, brands are creating and distributing more content than ever, engaging their consumers in more authentic and emotional ways than they could ever have dreamed possible of doing only a few short years ago. In addition to investing more marketing dollars than ever in content marketing, cutting edge brand marketers are now viewing content marketing as a primary “top of funnel” marketing function, supporting all marketing initiatives. No longer a step-child, content marketing has become an integral piece of the marketing process, prominently reflected in the org charts and media spends of market leading brands. To learn more about how content marketing can drive your sales, enroll now for Brand Innovators Content Marketing in Seattle on Nocember 2, 2017. As always, participation is complimentary for qualified brand marketers; simply fill out the the Registration form.

To register for the all events associated with this multi-day event, click the register button above or scroll down to the registration form below. You can register for individual events on their respective pages.

Brand Innovators Content Marketing is putting the marketing and media industries on review.

Day 1

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Day 2

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Day 3

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AGENDA

8:00am

Breakfast

8:45am

Welcome

Brandon Gutman, Co-Founder, Brand Innovators
Marc Sternberg, Co-Founder, Brand Innovators
David Teicher, Chief Content Officer, Brand Innovators

Event Chairperson: Geoff Colon, Sr. Marketing Communications Designer, Microsoft

Host: Ted Rubin, Social Media Strategist, Acting CMO, Brand Innovators, author of Return on Relationship

9:00am

Opening Remarks

Geoff Colon, Sr. Marketing Communications Designer, Microsoft

9:10am

Fireside Chat

Geoff Colon, Sr. Marketing Communications Designer, Microsoft

Q&A conducted by Michelle Merino, Director, West Coast, WHOSAY

9:30am

Keynote – Foursquare

Swen Graham, VP, Global Creative & Strategy, Foursquare

9:45am

Keynote: Surviving the Content Marketing Hype Cycle

Eric Weaver, VP, Communications & Marketing Services, Xerox

10:05am

Fireside Chat

Lori Hicks, Associate Strategy Director, WongDoody
Ryan Hodgson, Former VP, Integrated Marketing, Yesler
Heidi Miller, Content Marketing Manager, Amazon Web Services

Q&A conducted by: Eric Weaver, VP, Communications & Marketing Services, Xerox

10:20am

Networking Break

10:35am

Brands as Editors

Let’s face it; there’s a lot of content out there on the world wide web — maybe too much. Especially, now that every brand is a “publisher.” Breaking through the clutter has become more essential than ever, which is why brands need to think more like editors, creating compelling, interesting, and engaging content and experiences for consumers. Great content must resonate with consumers, in order for them to believe it, share it, and reflect positively on your brand. Learn how leading brands are learning to act and think like editors and what it takes to build a virtual (or actual) newsroom, and consistently publish first-rate editorial.

Moderated by: Dan Partelow, Sr. Manager, Brand & Agency Partnerships, Taboola

Emily Crawford, Director, Communications & Marketing, Pike Place Market
Scott Meis, VP Marketing, Clipper Vacations
Paolo Mottola, Sr. Manager, Content Marketing & Co-Op Managing Editor, REI
Ekta Tandon, Director, Global Marketing, Slayer Espresso

11:10am

Keynote – Microsoft

Katrina Munsell, Director, Integrated Marketing, Microsoft

11:30am

Fireside Chat

Katrina Munsell, Director, Integrated Marketing, Microsoft
Q&A Conducted by: Kyoo Kim, CRO, Mixpo

11:45am

Success Story: Branding from the Inside Out

Marjorie Hastings, Marketing Program Manager, PEMCO Insurance

12:05pm

Keynote – Microsoft

Steve Sirich, GM Bing Ads, Microsoft

12:25pm

Fireside Chat

Steve Sirich, GM Bing Ads, Microsoft
Q&A Conducted by Marc Sternberg, Co-Founder, Brand Innovators

12:40pm

Lunch

1:30pm

Keynote

Jeremiah Andrick, Executive Director eCommerce Virtual Reality, HTC

1:55pm

Fireside Chat

Jeremiah Andrick, Executive Director eCommerce Virtual Reality, HTC
Bob Huseby, VP Sales, Imgur

2:15pm

Keynote – Percolate

Ian Hopping, VP, Strategic Partnerships, Percolate

2:35pm

Fireside Chat

Brooke Smith O’Berry, Director, Global Brand Loyalty, Starbucks
Q&A Conducted by Kimberly Smith, Director, Brand Partnerships, Foursquare

3:05pm

Networking Break

3:20pm

Keynote – Wipster

Rollo Wenlock, CEO, Wipster

3:35pm

People, Partnerships, and Production: Three Routes To Creating Compelling Content

Creating content and creating good content that people want to share and evokes an emotional impact are two very different matters. Three major approaches have emerged through which brand marketers can develop compelling content. Whether it’s through partnerships with existing creative organizations, working with individual people – celebrities and customers alike – or by meeting the challenge head on and producing content in-house, the key is to create something that doesn’t feel like advertising, but is ‘advertainment,’ informative, or otherwise relevant to people’s lives and interests.

Moderator: Amanda Fuquay, Senior Campaign Strategist, Carusele

Michael Brandt, SVP, Corporate Marketing Director, HomeStreet Bank
Natalie Brown, Director, Experiential Marketing, Sur La Table
Sarah Dooley, Director of Coffee & Customer Experience, Slayer Espresso
Greg Fuller, Director, Marketing, Microsoft
Nate Luce, Marketing Program Manager, PEMCO Insurance
Sabrina Stoffregen, Global Sales & Marketing Communications Manager, Intel

4:10pm

Amplification: Pouring the Gas on Content with Distribution Tactics and Paid Media

Marketers today know that content is king when it comes to engaging consumers and helping them get to know your brand. But content creation is only the first step. If consumers don’t see the content you create, it can be an investment lost. You want your content marketing efforts to lead to new customers or conversions. The queen to your content king is distribution. Distribution efforts not only amplify your content so consumers will see it but provide a means to measuring ROI. Like other forms of digital media, brand marketers are constantly looking for metrics to help justify their investment in content marketing. What is the ROI of content marketing vis-à-vis other media? How can you enhance the ability of your content marketing to deliver more tangible results? What are the best avenues of distribution and paid media to enhance your content marketing efforts? Leading brand marketers share their insights.

Moderated by: Ahang Ghorban, Director of Sales, BBC Worldwide

Anika Kaulius, Director, Paid Acquisition & Media – Office Marketing, Microsoft
Lincoln Lopez, VP, Marketing & Social Media, T-Mobile
Pang Ngernsupaluck, Windows Partner Lead, Microsoft
Doug Thielen, Sr. Manager, Paid Media & Local Marketing, REI

4:45pm

It’s a wrap!

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Microsoft Lincoln Square, 700 Bellevue Way NE 15th Floor, Room 200 (Overlake Room) Bellevue, WA 98004

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