Brand Innovators Content Marketing

Hosted by

Brand Innovators Content Marketing





Hosted by

Content marketing has come of age. Over the past few years, electronic publishing has evolved from a novelty to a core competency and crucial strategy for leading brands. From outsourcing to content marketing factories to building full-fledged newsrooms, brands are creating and distributing more content than ever, engaging their consumers in more authentic and emotional ways than they could ever have dreamed possible of doing only a few short years ago. In addition to investing more marketing dollars than ever in content marketing, cutting edge brand marketers are now viewing content marketing as a primary “top of funnel” marketing function, supporting all marketing initiatives. No longer a step-child, content marketing has become an integral piece of the marketing process, prominently reflected in the org charts and media spends of market leading brands. To learn more about how content marketing can drive your sales, enroll now for Brand Innovators Content Marketing in Seattle on Nocember 2, 2017. As always, participation is complimentary for qualified brand marketers; simply fill out the the Registration form.

To register for the all events associated with this multi-day event, click the register button above or scroll down to the registration form below. You can register for individual events on their respective pages.

Brand Innovators Content Marketing is putting the marketing and media industries on review.

Day 1

Hosted by
Learn More
Day 2

Hosted by
Learn More
Day 3

Hosted by
Learn More






Brandon Gutman, Co-Founder, Brand Innovators
Marc Sternberg, Co-Founder, Brand Innovators
David Teicher, Chief Content Officer, Brand Innovators

Event Chairperson: Geoff Colon, Sr. Marketing Communications Designer, Microsoft

Host: Ted Rubin, Social Media Strategist, Acting CMO, Brand Innovators, author of Return on Relationship


Opening Remarks

Geoff Colon, Sr. Marketing Communications Designer, Microsoft


Fireside Chat

Geoff Colon, Sr. Marketing Communications Designer, Microsoft

Q&A conducted by Michelle Merino, Director, West Coast, WHOSAY


Keynote – Foursquare

Swen Graham, VP, Global Creative & Strategy, Foursquare


Keynote: Surviving the Content Marketing Hype Cycle

Eric Weaver, VP, Communications & Marketing Services, Xerox


Fireside Chat

Lori Hicks, Associate Strategy Director, WongDoody
Ryan Hodgson, Former VP, Integrated Marketing, Yesler
Heidi Miller, Content Marketing Manager, Amazon Web Services

Q&A conducted by: Eric Weaver, VP, Communications & Marketing Services, Xerox


Networking Break


Brands as Editors

Let’s face it; there’s a lot of content out there on the world wide web — maybe too much. Especially, now that every brand is a “publisher.” Breaking through the clutter has become more essential than ever, which is why brands need to think more like editors, creating compelling, interesting, and engaging content and experiences for consumers. Great content must resonate with consumers, in order for them to believe it, share it, and reflect positively on your brand. Learn how leading brands are learning to act and think like editors and what it takes to build a virtual (or actual) newsroom, and consistently publish first-rate editorial.

Moderated by: Dan Partelow, Sr. Manager, Brand & Agency Partnerships, Taboola

Emily Crawford, Director, Communications & Marketing, Pike Place Market
Scott Meis, VP Marketing, Clipper Vacations
Paolo Mottola, Sr. Manager, Content Marketing & Co-Op Managing Editor, REI
Ekta Tandon, Director, Global Marketing, Slayer Espresso


Keynote – Microsoft

Katrina Munsell, Director, Integrated Marketing, Microsoft


Fireside Chat

Katrina Munsell, Director, Integrated Marketing, Microsoft
Q&A Conducted by: Kyoo Kim, CRO, Mixpo


Success Story: Branding from the Inside Out

Marjorie Hastings, Marketing Program Manager, PEMCO Insurance


Keynote – Microsoft

Steve Sirich, GM Bing Ads, Microsoft


Fireside Chat

Steve Sirich, GM Bing Ads, Microsoft
Q&A Conducted by Marc Sternberg, Co-Founder, Brand Innovators





Jeremiah Andrick, Executive Director eCommerce Virtual Reality, HTC


Fireside Chat

Jeremiah Andrick, Executive Director eCommerce Virtual Reality, HTC
Bob Huseby, VP Sales, Imgur


Keynote – Percolate

Ian Hopping, VP, Strategic Partnerships, Percolate


Fireside Chat

Brooke Smith O’Berry, Director, Global Brand Loyalty, Starbucks
Q&A Conducted by Kimberly Smith, Director, Brand Partnerships, Foursquare


Networking Break


Keynote – Wipster

Rollo Wenlock, CEO, Wipster


People, Partnerships, and Production: Three Routes To Creating Compelling Content

Creating content and creating good content that people want to share and evokes an emotional impact are two very different matters. Three major approaches have emerged through which brand marketers can develop compelling content. Whether it’s through partnerships with existing creative organizations, working with individual people – celebrities and customers alike – or by meeting the challenge head on and producing content in-house, the key is to create something that doesn’t feel like advertising, but is ‘advertainment,’ informative, or otherwise relevant to people’s lives and interests.

Moderator: Amanda Fuquay, Senior Campaign Strategist, Carusele

Michael Brandt, SVP, Corporate Marketing Director, HomeStreet Bank
Natalie Brown, Director, Experiential Marketing, Sur La Table
Sarah Dooley, Director of Coffee & Customer Experience, Slayer Espresso
Greg Fuller, Director, Marketing, Microsoft
Nate Luce, Marketing Program Manager, PEMCO Insurance
Sabrina Stoffregen, Global Sales & Marketing Communications Manager, Intel


Amplification: Pouring the Gas on Content with Distribution Tactics and Paid Media

Marketers today know that content is king when it comes to engaging consumers and helping them get to know your brand. But content creation is only the first step. If consumers don’t see the content you create, it can be an investment lost. You want your content marketing efforts to lead to new customers or conversions. The queen to your content king is distribution. Distribution efforts not only amplify your content so consumers will see it but provide a means to measuring ROI. Like other forms of digital media, brand marketers are constantly looking for metrics to help justify their investment in content marketing. What is the ROI of content marketing vis-à-vis other media? How can you enhance the ability of your content marketing to deliver more tangible results? What are the best avenues of distribution and paid media to enhance your content marketing efforts? Leading brand marketers share their insights.

Moderated by: Ahang Ghorban, Director of Sales, BBC Worldwide

Anika Kaulius, Director, Paid Acquisition & Media – Office Marketing, Microsoft
Lincoln Lopez, VP, Marketing & Social Media, T-Mobile
Pang Ngernsupaluck, Windows Partner Lead, Microsoft
Doug Thielen, Sr. Manager, Paid Media & Local Marketing, REI


It’s a wrap!






Microsoft Lincoln Square, 700 Bellevue Way NE 15th Floor, Room 200 (Overlake Room) Bellevue, WA 98004





Select an Area of Focus
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.