10:30am
Registration
11:00am
Welcome
Brandon Gutman, Co-Founder, Brand Innovators
Marc Sternberg, Co-Founder, Brand Innovators
David Teicher, Chief Content Officer, Brand Innovators
Event Co-Chair: Alicia Tillman, Chief Marketing Officer, SAP
Event Co-Chair: Mika Yamamoto, Chief Digital Marketing Officer, SAP
Host: Ted Rubin, Social Media Strategist, Acting CMO, Brand Innovators, author of Return on Relationship
11:10am
Where Purpose and Content Collide
In today’s socially and environmentally conscious world, brands must be built on purpose. This value based, purpose-driven messaging must be infused into every facet of a company, with content as a leading platform. To do this, we can’t let content marketing become another channel to spam customers on. We must ensure the customer voice is embedded into every piece of content, while maintaining an authentic voice that holds true to the values we hold near and dear as a company.
Alicia Tillman, Chief Marketing Officer, SAP
11:40am
Fireside Chat
Alicia Tillman, Chief Marketing Officer, SAP
Q&A conducted by: Scott Hendrickson, SVP, Head of Sales, News Corp | News IQ
11:55am
Keynote
David Berkowitz, Chief Strategy Officer, Sysomos
12:15pm
Keynote
Tom Marchant, Co-Founder, Black Tomato
12:35pm
Success Story
Yosef Johnson, Vice President of Branded Content, Group Nine Media
Evan Hirschhorn, Sr. Associate, Native Advertising Lead, Chase
1:00pm
Lunch hosted by SAP
1:30pm
Keynote
Alicianne Rand, Executive Director, Global Content Marketing, The Estée Lauder Companies Inc.
1:50pm
Fireside Chat
Alicianne Rand, Executive Director, Global Content Marketing, The Estée Lauder Companies Inc.
Q&A conducted by: Marcia Lesser, Head of Content Partnerships, Oath
2:05pm
Fireside Chat
Courtney Colwell, Director of Content Marketing, American Express
Q&A conducted by: Chris Lang, President, Bynder
2:25pm
People, Partnerships, and Production: Three Routes To Creating Compelling Content
Creating content and creating good content that people want to share and evokes an emotional impact are two very different matters. Three major approaches have emerged through which brand marketers can develop compelling content. Whether it’s through partnerships with existing creative organizations, working with individual people – celebrities and customers alike – or by meeting the challenge head on and producing content in-house, the key is to create something that doesn’t feel like advertising, but is ‘advertainment,’ informative, or otherwise relevant to people’s lives and interests.
Moderator: Jenna Sereni, VP, Marketing & Creative Services, WHOSAY
Darius Hines, Senior Brand Manager, Hendrick’s Gin, William Grant & Sons Inc
Jason Karlowski, Senior Manager of Sports Marketing & Brand Engagement, Modell’s Sporting Goods
Sarah Kaufman, Director of Brand and Content, Betterment
Michael McNally, Senior Director, Brand Relations, LEGO
Danielle Wieder, Global Brand Manager, W Hotels
Scott Yacovino, Sr. Brand Manager, US Pain Category, GSK Consumer Healthcare
3:05pm
Keynote
Mika Yamamoto, Chief Digital Marketing Officer, SAP
3:35pm
Fireside Chat
Mika Yamamoto, Chief Digital Marketing Officer, SAP
Q&A conducted by: Brandon Bergmark, Head of Industry, Technology & Telecommunications, Outbrain
3:50pm
Networking Break hosted by SAP
4:10pm
Success Story
Barbara Basney, Vice President Global Brand, Advertising and Media, Xerox Corporation
4:30pm
Content Marketing 2.0: From Boardroom to Newsroom
There’s no doubt about it. Content marketing has gone mainstream. Over the past few years, content marketing has evolved from a novelty or step-child within the marketing department to a core competency or crucial strategy for Fortune 500 brands. In addition to investing more marketing dollars than ever in content marketing, leading brands are now viewing content marketing as a dedicated “top of funnel” marketing function, supporting all marketing initiatives. Content marketing has become an integral piece of the marketing process, prominently reflected in the org charts of forward thinking brands. Hear firsthand how a strong content marketing strategy can drive a strong brand strategy.
Moderator: Lisa Weinstein, CEO, Curiosity
Barbara Basney, Vice President Global Brand, Advertising and Media, Xerox Corporation
Daryl Drabinsky, Director of Digital Strategy & Innovation, Aetna
Jennifer Eldin, SVP of Global Content, Citi
Roger Koman, Vice President of Media and Marketing Services, Eggland’s Best
Jessica Randazza-Pade, Marketing Director, Danone Manifesto Ventures, Danone
5:10pm
CMO Roundtable Discussion
Moderator: Marc Sternberg, Co-Founder, Brand Innovators
Ryan Bonifacino, Chief Marketing Officer, Direct to Consumer, Serta Simmons Bedding
Michelle Horowitz, Chief Marketing Officer, Worth New York
Jason John, Chief Marketing Officer, Publishers Clearing House
John Petralia, former Global Head of Marketing, Bloomberg and Chief Marketing Officer, Aligned Energy
Dafna Sarnoff, Chief Marketing Officer, Intersection
Steve Sommers, former Chief Marketing Officer, Vineyard Vines, and VP Global Brand Marketing, Under Armour
6:00pm
Brand Innovators Holiday Soirée hosted by SAP
