December

12

2017

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Brand Innovators Content Marketing

Hosted by

Brand Innovators Content Marketing

December

12

2017

-

Hosted by

Content marketing has come of age. Over the past few years, electronic publishing has evolved from a novelty to a core competency and crucial strategy for leading brands. From outsourcing to content marketing factories to building full-fledged newsrooms, brands are creating and distributing more content than ever, engaging their consumers in more authentic and emotional ways than they could ever have dreamed possible of doing only a few short years ago. In addition to investing more marketing dollars than ever in content marketing, cutting edge brand marketers are now viewing content marketing as a primary “top of funnel” marketing function, supporting all marketing initiatives. No longer a step-child, content marketing has become an integral piece of the marketing process, prominently reflected in the org charts and media spends of market leading brands. To learn more about how content marketing can drive your sales, enroll now for Brand Innovators Content Marketing, Tuesday, December 12, 2017!

To register for the all events associated with this multi-day event, click the register button above or scroll down to the registration form below. You can register for individual events on their respective pages.

Brand Innovators Content Marketing is putting the marketing and media industries on review.

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Day 1

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AGENDA

10:30am

Registration

11:00am

Welcome

Brandon Gutman, Co-Founder, Brand Innovators
Marc Sternberg, Co-Founder, Brand Innovators
David Teicher, Chief Content Officer, Brand Innovators

Event Co-Chair: Alicia Tillman, Chief Marketing Officer, SAP

Event Co-Chair: Mika Yamamoto, Chief Digital Marketing Officer, SAP

Host: Ted Rubin, Social Media Strategist, Acting CMO, Brand Innovators, author of Return on Relationship

11:10am

Where Purpose and Content Collide

In today’s socially and environmentally conscious world, brands must be built on purpose. This value based, purpose-driven messaging must be infused into every facet of a company, with content as a leading platform. To do this, we can’t let content marketing become another channel to spam customers on. We must ensure the customer voice is embedded into every piece of content, while maintaining an authentic voice that holds true to the values we hold near and dear as a company.

Alicia Tillman, Chief Marketing Officer, SAP

11:40am

Fireside Chat

Alicia Tillman, Chief Marketing Officer, SAP

Q&A conducted by: Scott Hendrickson, SVP, Head of Sales, News Corp | News IQ

11:55am

Keynote

David Berkowitz, Chief Strategy Officer, Sysomos

12:15pm

Keynote

Tom Marchant, Co-Founder, Black Tomato

12:35pm

Success Story

Yosef Johnson, Vice President of Branded Content, Group Nine Media
Evan Hirschhorn, Sr. Associate, Native Advertising Lead, ‎Chase

1:00pm

Lunch hosted by SAP

1:30pm

Keynote

Alicianne Rand, Executive Director, Global Content Marketing, The Estée Lauder Companies Inc.

1:50pm

Fireside Chat

Alicianne Rand, Executive Director, Global Content Marketing, The Estée Lauder Companies Inc.

Q&A conducted by: Marcia Lesser, Head of Content Partnerships, ‎Oath

2:05pm

Fireside Chat

Courtney Colwell, Director of Content Marketing, American Express

Q&A conducted by: Chris Lang, President, ‎Bynder

2:25pm

People, Partnerships, and Production: Three Routes To Creating Compelling Content

Creating content and creating good content that people want to share and evokes an emotional impact are two very different matters. Three major approaches have emerged through which brand marketers can develop compelling content. Whether it’s through partnerships with existing creative organizations, working with individual people – celebrities and customers alike – or by meeting the challenge head on and producing content in-house, the key is to create something that doesn’t feel like advertising, but is ‘advertainment,’ informative, or otherwise relevant to people’s lives and interests.

Moderator: Jenna Sereni, VP, Marketing & Creative Services, WHOSAY

Darius Hines, Senior Brand Manager, Hendrick’s Gin, William Grant & Sons Inc
Jason Karlowski, Senior Manager of Sports Marketing & Brand Engagement, Modell’s Sporting Goods
Sarah Kaufman, Director of Brand and Content, Betterment
Michael McNally, Senior Director, Brand Relations, LEGO
Danielle Wieder, Global Brand Manager, W Hotels
Scott Yacovino, Sr. Brand Manager, US Pain Category, GSK Consumer Healthcare

3:05pm

Keynote

Mika Yamamoto, Chief Digital Marketing Officer, SAP

3:35pm

Fireside Chat

Mika Yamamoto, Chief Digital Marketing Officer, SAP

Q&A conducted by: Brandon Bergmark, Head of Industry, Technology & Telecommunications, Outbrain

3:50pm

Networking Break hosted by SAP

4:10pm

Success Story

Barbara Basney, Vice President Global Brand, Advertising and Media, Xerox Corporation

4:30pm

Content Marketing 2.0: From Boardroom to Newsroom

There’s no doubt about it. Content marketing has gone mainstream. Over the past few years, content marketing has evolved from a novelty or step-child within the marketing department to a core competency or crucial strategy for Fortune 500 brands. In addition to investing more marketing dollars than ever in content marketing, leading brands are now viewing content marketing as a dedicated “top of funnel” marketing function, supporting all marketing initiatives. Content marketing has become an integral piece of the marketing process, prominently reflected in the org charts of forward thinking brands. Hear firsthand how a strong content marketing strategy can drive a strong brand strategy.

Moderator: Lisa Weinstein, CEO, Curiosity

Barbara Basney, Vice President Global Brand, Advertising and Media, Xerox Corporation
Daryl Drabinsky, Director of Digital Strategy & Innovation, Aetna
Jennifer Eldin, SVP of Global Content, Citi
Roger Koman, Vice President of Media and Marketing Services, Eggland’s Best
Jessica Randazza-Pade, Marketing Director, Danone Manifesto Ventures, Danone

5:10pm

CMO Roundtable Discussion

Moderator: Marc Sternberg, Co-Founder, Brand Innovators

Ryan Bonifacino, Chief Marketing Officer, Direct to Consumer, Serta Simmons Bedding
Michelle Horowitz, Chief Marketing Officer, Worth New York
Jason John, Chief Marketing Officer, Publishers Clearing House
John Petralia, former Global Head of Marketing, Bloomberg and Chief Marketing Officer, Aligned Energy
Dafna Sarnoff, Chief Marketing Officer, Intersection
Steve Sommers, former Chief Marketing Officer, Vineyard Vines, and VP Global Brand Marketing, Under Armour

6:00pm

Brand Innovators Holiday Soirée hosted by SAP

AGENDA

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

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