July

23

2019

-

Brand Innovators Consumer Engagement

Hosted by

Brand Innovators Consumer Engagement

July

23

2019

-

Hosted by

To register for the all events associated with this multi-day event, click the register button above or scroll down to the registration form below. You can register for individual events on their respective pages.

During MetLife in New York during Brandfest New York

Day 1

Hosted by
Learn More
Day 2

Hosted by
Learn More
Day 3

Hosted by
Learn More

AGENDA

8:00am

Breakfast and Registration

9:00am

Welcome & Opening Remarks

Brandon Gutman, Co-Founder, Brand Innovators
Marc Sternberg, Co-Founder, Brand Innovators
David Teicher, Chief Content Officer, Brand Innovators

Event Chair: Michelle Froah, SVP Marketing Strategy & Science, MetLife

Host: Nik Sharma, Former Head of D2C, Hint Water & VaynerMedia

9:15am

Welcome

Michelle Froah, SVP Marketing Strategy & Science, MetLife

9:30am

Building a 21st Century Brand

This discussion will look what it what it takes to build a 21 Century Brand for the modern consumer, and how marketing leadership can orchestrate the evolution of communications and digital transformation of their brands by leveraging emerging technologies, new toolsets, and the right talent and org structure.

Moderated by: Brian Simmons, SVP, Marketing and Business Development, imre

Debra Bass, President & Chief Marketing Officer, Americas, Nuvo Health
Justin Manfredi, SVP Marketing, AMC Networks
Wes Wilkes, Vice President, Global Brand Strategy, MetLife

10:15am

Keynote – Digitally Born

Debra Bass, President & Chief Marketing Officer, Americas, Nuvo Health
R. John Fidelino, Creative Director, Interbrand Health

10:45am

Keynote

Andrew Rosen, Vice President, Sales & Agency Development, Nativo

11:00am

Networking Break

11:15am

Fireside Chat

Marissa Freeman, Chief Brand Officer, HPE

Moderated by: Scott Hendrickson, SVP Sales, News Corp | News IQ

11:35am

Pivoting to Performance Branding

Parsec CEO Marc Guldimann will share the story of their transition from a media company to a data platform with a new product, Adelaide. Adelaide helps brands value media through the lens of attention and beat the market with tools to optimize campaigns towards incremental awareness.

Marc Guldimann, Founder & CEO, Parsec Media

11:50am

Fostering Meaningful Consumer Engagement Across Digital Media & Emerging Platforms

Stephen McDonagh, Director, Digital Marketing and Growth Brands, 1800 Flowers
Paul Gelb, Head of Programmatic & Social, Bayer
Matt Repicky, Chief Marketing Officer, Genexa

Moderated by: Jason Beckerman, Co-Founder and CEO, Unified

12:20pm

Lunch

1:00pm

Keynote – Advanced TV, Programmatic & The Future of Media

Junior Reyes, Head of Marketing, Programmatic and YouTube, Resident

1:20pm

Fireside Chat

Junior Reyes, Head of Marketing, Programmatic and YouTube, Resident

Moderated by: Matt Mitchell, VP Sales, Simulmedia

1:35pm

Success Story – Behind The Work, Above The Fold

Ashley Harding, Managing Director, Growth & Engagement Marketing, The New York Times
Janis Huang, Executive Director, Marketing & Media Strategy, The New York Times

1:45pm

Fireside Chat

Ashley Harding, Managing Director, Growth & Engagement Marketing, The New York Times
Janis Huang, Executive Director, Marketing & Media Strategy, The New York Times

Moderated by: Jason Oates, Chief Business Officer, LiveIntent

2:05pm

Fireside Chat – Influencer Marketing

Bette Ann Schlossberg, Director, Influencer Marketing, Lyft

Moderated by: Bill Hildebolt, CEO and Co-Founder, gen.video

2:25pm

Fireside Chat

Karen Schnelwar, VP, Global Brand Strategy and Marketing, OXO

Moderated by: Bill Hildebolt, CEO and Co-Founder, gen.video

2:50pm

Fireside Chat

Sameer Agarwal, VP, Customer Solution Strategy, MetLife
Michelle Froah, SVP Marketing Strategy & Science, MetLife

Moderated by: Scott Hendrickson, SVP, Sales, News Corp | News IQ

3:15pm

Networking Break

3:30pm

Growth Marketing & Consumer Acquisition

Caroline Culbertson, Director of Brand Marketing, Betabrand
Nik Sharma, Former Head of D2C, Hint Water & VaynerMedia
Alex Sutton, Director, Digital Acquisition, Avis Budget
Susan Tang, VP Marketing Strategy & Acquisition at MetLife

Moderated by: Joseph Leichman, VP, Buyer Development, OpenX

4:15pm

40 Under 40 East – 2019 RoundTable

Jessica Burns, VP Brand Marketing & Creative, Grubhub
Judd Pratt-Heaney, Senior Director, Global Marketing, WWE
Spencer Gordon, Sr. Director, Digital, Anheuser Busch

Moderated by: David Spiegel, Head of Sales, New York Media

SPEAKERS

SPONSORS

TITLE SPONSORS

PREMIER SPONSOR

VENUE

MetLife Headquarters 200 Park Ave New York, NY 10166

REGISTER

YOUR INFORMATION

BUSINESS INFORMATION

TELL US ABOUT YOURSELF

Select an Area of Focus
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.