Host: Ted Rubin, Social Media Strategist, Acting CMO, Brand Innovators, author of Return on Relationship
Digital media and the Internet have rapidly transformed the marketing and media industries, fundamentally and forever changing how brands engage with their consumers. From connected TV to mobile devices to wearables, media and entertainment is everywhere. Consumers today not only expect, but demand content anywhere, anytime, across every screen, device, and media platform that they encounter throughout the day. As a result, brands are working harder than ever to keep up with consumers. How is the digital transformation of the marketing and media media industries impacting brand marketing? How can brand marketers take advantage of this paradigm shift and use technology to build loyalty and long term relationships with their consumers? What’s the next big thing that will disrupt the marketing and media industries? You heard it here first.
Moderator: Mike Trigg, COO, Hightail
Jennifer Heyman, Vice President, Digital & Social Media, Wells Fargo
Alex Flagg, Digital / eCommerce Marketing Strategy Leader, Small Business Segment, Hewlett-Packard Enterprise
Jonathan Spier, CEO, PLAE
Brian Solis, Principal Analyst, Altimeter, Digital Anthropologist, author of X: The Experience When Business Meets Design
Lisa Tenenbown, Head of Industry, Retail & Travel, Outbrain
We live in a personalized world. Here’s how you can engage consumers with content that resonates with them.
Building brand and agency relationships is key to succeeding in today’s digital landscape, but with so many ways for a partnership to go off the rails it is important to discuss openly what works, and what doesn’t. This panel of brand-side and agency-side participants will talk candidly about topics like price negotiation, when to fire your agency (or when to fire your client), and common mistakes that are made on both sides of the table.
Moderator: Kevin Rice, Chief Marketing Officer, Hathway
Since the advent of social media, the paradigm has shifted from “pushing” messages to consumers, to “pulling” in their feedback, co-creating content and creating real meaningful interaction with audiences. Social media has streamlined market research, provided direct communication pipelines to address customer service, and established reputations through ratings and reviews. As social networks and listening tools continue to evolve, learn how to supercharge your interactions with customers through case studies about how to effectively use this two-way medium in new ways to create online communities while minimizing risk to brand reputation.
Moderator: Lindsay Menasco, Manager, ShareThrough
Ziad El Baba, Director, Member Engagement, Credit Karma
Let’s face it; these connected generations are not on their parents’ social media sites. In fact, many do not use traditional social media at all, opting instead for apps like SnapChat, Instagram, and WhatsApp. They are on Reddit and Xbox and stream everything. They are extremely selective about how they get their information and peer-to-peer recommendations are the main vehicle for prompting them into action. They want to save the world, own it or create their own. Case studies and insights will lead this tactical guide to targeting Millennials and Gen Z and provide you with a roadmap for reaching this important demographic through discussions about authenticity, transparency, content, purpose, utility, and relevance.
Alex Craddock, Global Head of Marketing – Personal Systems, HP
Alex Craddock, Global Head of Marketing – Personal Systems, HP
Q&A conducted by Dave Hawley, VP Marketing, Dynamic Signal
The Bay Area is the heart of innovation and fast paced developments in emerging media and technologies. Each of these new media offer novel ways for brands to connect with and interact with audiences. Emerging technologies also make a habit of drastically altering the ways in which people shop, consume media, and interact with each other and the world. Keeping up can be exhausting, even for the most savvy of digital marketers. From mobile games to virtual reality to messaging apps to ephemeral media, which trends are real and which are fads? Which provide opportunities for marketers to innovate and get closer to consumers? How can brands tap into these developments to gain deeper understandings of who their customers are and what they want?
Moderator: Erin Dress, Shopper Marketing Lead, Linqia
Josephine Chew, Vice President of Digital Marketing, Wells Fargo
Tarren Corbett-Drummond, Senior Product Marketing Innovation Manager, AT&T Foundry
Amy Hanson, Global Marketing Director, Visa
Kimiko Thornton, Senior Director of Innovation, Bespoke, Westfield
Ruth Yomtoubian, Director, AT&T Foundry
Innovation is a jigsaw puzzle that requires many pieces to align just right – an inspired idea, a skilled team, the right timing, and access to the resources to make it all happen. In this puzzle, there’s a corner piece: A leader who can conceive, communicate and implement the vision. This person is tasked with working on the future, and must think and act like an entrepreneur even while working within a larger organization. She or he applies creativity, drive, team-building and risk-taking toward solving problems and bringing new ideas to market.
A job creating the future certainly sounds cool. But like any other job, not everyone is cut out for it. We will dive into five questions to ask yourself to determine if you’re ready to work on the future.
Eric Toda, Global Head of Social Marketing and Content, AirBnb
Q&A conducted by: Ryan Detert, CEO, Influential
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