8:00am
Breakfast
9:00am
Welcome
Brandon Gutman, Co-Founder, Brand Innovators
Marc Sternberg, Co-Founder, Brand Innovators
Event Chair and Host: Andrew Eis, Senior Director, Bud Light, Anheuser-Busch InBev
9:15am
The Future of Media and Consumer Engagement
Digital media and the Internet are rapidly transforming the marketing and media industries, fundamentally and forever changing how brands engage with their consumers. From connected TV to mobile devices to wearables, media and entertainment is everywhere. Consumers today not only expect, but demand content anywhere, anytime, across every screen, device, and media platform that they encounter throughout the day. As a result, brands are working harder than ever to keep up with consumers. How is the digital transformation of the marketing and media media industries impacting brand marketing? How can brand marketers take advantage of this paradigm shift and use technology to build loyalty and long term relationships with their consumers? What’s the next big thing that will disrupt the marketing and media industries? You heard it here first.
Moderator: Susan Bean, Chief Engagement Officer, MMC
Wayne Hartunian, VP Brand Marketing, Timex
Maurice Herrera, SVP, Head of Marketing, Weight Watchers
Steve Sommers, former Chief Marketing Officer, Vineyard Vines, and VP Global Brand Marketing, Under Armour
10:00am
Keynote
Andrew Eis, Senior Director, Bud Light, Anheuser-Busch InBev
10:25am
Networking Break
10:45am
Success Story: How Mattel reignited content around its core brands like Barbie, Hot Wheels, American Girl and Thomas
Rob Bencal, Strategic Partnerships, Media & Entertainment, Mattel
Mark Burrell, Co-Founder, Tongal
11:15am
Supercharging Social Media Interactions with Consumers
Since the advent of social media, the paradigm has shifted from “pushing” messages to consumers, to “pulling” in their feedback, co-creating content and creating real meaningful interaction with audiences. Social media has streamlined market research, provided direct communication pipelines to address customer service, and established reputations through ratings and reviews. As social networks and listening tools continue to evolve, learn how to supercharge your interactions with customers through case studies about how to effectively use this two-way medium in new ways while minimizing risk to brand reputation.
Moderator: Mark Burrell, Co-Founder, Tongal
Rob Bencal, Strategic Partnerships, Media & Entertainment, Mattel
Andrew Eis, Senior Director, Bud Light, Anheuser-Busch InBev
Jeff Herzog, former Sr. Director of Marketing, Conair
Saliha Saeed, Director, Innovation, Apple & Eve
12:00 Noon
Lunch
1:00pm
Fireside Chat
Amit Shah, Chief Marketing Officer, 1-800-Flowers
Q&A conducted by: Joe Montesano, Sales Director, Quantcast
1:30pm
The Growth Hackers Guide to Success
Digital media and advertising technology have liberated brand marketing, as companies of all sizes scramble to keep up with changes in consumer behavior, and adopt new and emerging media platforms and devices. Our panel of experts will share their success stories and experiences, about how to drive growth and take marketshare, by being more agile and innovative than their competitors. A primer course about mastering the art of growth hacking.
Moderator: Bill Hildebolt, CEO, Gen.Video
Ryan Bonifacino, former CMO, Alex & Ani, Investor & Advisor
Erin Cast, SVP Marketing, Energy and Nutrition, KIND
Miguel Leal, EVP Marketing, KIND
John Shumate, Director, WATER+ Strategy & Innovation, PepsiCo
2:15pm
It’s a wrap!
