Brand Innovators Consumer Engagement

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Brand Innovators Consumer Engagement





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Consumer Engagement (CE) — building long term sustainable relationships with your consumers, trust, and communities and networks of users — is the holy grail of brand management. The Internet and digital media, in general, is impacting every aspect of Consumer Engagement. Powerful new tools, including digital video, social media, mobile devices and tablets, in-game advertising, content marketing, and gamification have empowered both brands and their consumers. As we move from an analog to digital culture and from mass communication to a more personalized approach to Consumer Engagement, it is essential that brand marketers embrace all of the online resources available to them to market their products and services to their consumers most efficiently. Brand Innovators Consumer Engagement will provide brand marketers, from Fortune 500 and other leading brands, with an important forum to share success stories and best practices about what’s working in Consumer Engagement. We look forward to seeing you at Brand Innovators Consumer Engagement at the Riverside Yacht Club in Riverside, Connecticut, Friday, June 16. Click here for details and mapping.

To register for the all events associated with this multi-day event, click the register button above or scroll down to the registration form below. You can register for individual events on their respective pages.

Brand Innovators Consumer Engagement is putting the marketing and media industries on review.

Day 1

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Day 2

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Day 3

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Brandon Gutman, Co-Founder, Brand Innovators
Marc Sternberg, Co-Founder, Brand Innovators

Event Chair and Host: Andrew Eis, Senior Director, Bud Light, Anheuser-Busch InBev


The Future of Media and Consumer Engagement

Digital media and the Internet are rapidly transforming the marketing and media industries, fundamentally and forever changing how brands engage with their consumers. From connected TV to mobile devices to wearables, media and entertainment is everywhere. Consumers today not only expect, but demand content anywhere, anytime, across every screen, device, and media platform that they encounter throughout the day. As a result, brands are working harder than ever to keep up with consumers. How is the digital transformation of the marketing and media media industries impacting brand marketing? How can brand marketers take advantage of this paradigm shift and use technology to build loyalty and long term relationships with their consumers? What’s the next big thing that will disrupt the marketing and media industries? You heard it here first.

Moderator: Susan Bean, Chief Engagement Officer, MMC

Wayne Hartunian, VP Brand Marketing, Timex
Maurice Herrera, SVP, Head of Marketing, Weight Watchers
Steve Sommers, former Chief Marketing Officer, Vineyard Vines, and VP Global Brand Marketing, Under Armour



Andrew Eis, Senior Director, Bud Light, Anheuser-Busch InBev


Networking Break


Success Story: How Mattel reignited content around its core brands like Barbie, Hot Wheels, American Girl and Thomas

Rob Bencal, Strategic Partnerships, Media & Entertainment, Mattel
Mark Burrell, Co-Founder, Tongal


Supercharging Social Media Interactions with Consumers

Since the advent of social media, the paradigm has shifted from “pushing” messages to consumers, to “pulling” in their feedback, co-creating content and creating real meaningful interaction with audiences. Social media has streamlined market research, provided direct communication pipelines to address customer service, and established reputations through ratings and reviews. As social networks and listening tools continue to evolve, learn how to supercharge your interactions with customers through case studies about how to effectively use this two-way medium in new ways while minimizing risk to brand reputation.

Moderator: Mark Burrell, Co-Founder, Tongal

Rob Bencal, Strategic Partnerships, Media & Entertainment, Mattel
Andrew Eis, Senior Director, Bud Light, Anheuser-Busch InBev
Jeff Herzog, former Sr. Director of Marketing, Conair
Saliha Saeed, Director, Innovation, Apple & Eve

12:00 Noon



Fireside Chat

Amit Shah, Chief Marketing Officer, 1-800-Flowers

Q&A conducted by: Joe Montesano, Sales Director, Quantcast


The Growth Hackers Guide to Success

Digital media and advertising technology have liberated brand marketing, as companies of all sizes scramble to keep up with changes in consumer behavior, and adopt new and emerging media platforms and devices. Our panel of experts will share their success stories and experiences, about how to drive growth and take marketshare, by being more agile and innovative than their competitors. A primer course about mastering the art of growth hacking.

Moderator: Bill Hildebolt, CEO, Gen.Video

Ryan Bonifacino, former CMO, Alex & Ani, Investor & Advisor
Erin Cast, SVP Marketing, Energy and Nutrition, KIND
Miguel Leal, EVP Marketing, KIND
John Shumate, Director, WATER+ Strategy & Innovation, PepsiCo


It’s a wrap!


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Riverside Yacht Club 102 Club Road Riverside, CT 06878





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