October

26

2018

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Brand Innovators Connected Consumer

Hosted by

Brand Innovators Connected Consumer

October

26

2018

-

Hosted by

Consumer Engagement (CE) — building long term sustainable relationships with your consumers, trust, and communities and networks of users — is the holy grail of brand management. The Internet and digital media, in general, is impacting every aspect of Consumer Engagement. Powerful new tools, including digital video, social media, mobile devices and tablets, in-game advertising, content marketing, and gamification have empowered both brands and their consumers. As we move from an analog to digital culture and from mass communication to a more personalized approach to Consumer Engagement, it is essential that brand marketers embrace all of the online resources available to them to market their products and services to their consumers most efficiently. Brand Innovators Consumer Engagement will provide brand marketers, from Fortune 500 and other leading brands, with an important forum to share success stories and best practices about what’s working in Consumer Engagement.

To register for the all events associated with this multi-day event, click the register button above or scroll down to the registration form below. You can register for individual events on their respective pages.

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Day 1

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AGENDA

8:00am

Breakfast and Registration

9:00am

Welcome & Opening Remarks

Brandon Gutman, Co-Founder, Brand Innovators
Marc Sternberg, Co-Founder, Brand Innovators
David Teicher, Chief Content Officer, Brand Innovators

Event Chair: Chad Stubbs, Vice President, Portfolio Retail Marketing, PepsiCo

Host: David Teicher, Chief Content Officer, Brand Innovators

9:10am

PepsiCo Shopper Marketing Roundtable

Greg Herman, Senior Director, Shopper Marketing, PepsiCo
Chad Stubbs, Vice President, Portfolio Retail Marketing, PepsiCo
Esperanza Teasdale, Sr. Director, Shopper Marketing, PepsiCo
Jim Waters, Senior Director, Shopper Marketing, PepsiCo

Moderated by: Nikki Wegner, Senior Regional Director of Brand Partnerships, Foursquare

9:40am

Fireside Chat – The Future of Data

Mike Scafidi, Director, Marketing Technology and Data, North America Beverages, PepsiCo

Moderated by: Brooke Goldstein, Senior Brand Partner, Foursquare

10:00am

Digital Marketing 2019 Outlook: Trends, Tactics, & Tools

Adam Benaroya, Global Head of Performance Media, HPE
Luis Spencer Freitas, Digital Marketing Director, Pernod Ricard USA
Stacey Nachtaler, Director of Shopper Marketing, PepsiCo
Brendan O’Marra, Director, Digital Marketing, North America, BIC

Moderated by: Paul Burani, Sales Director, Foursquare

10:35am

Humanizing Location, AKA: Smart Segmentation on Steroids

Today’s connected consumer is barraged with brand facts and figures: including a barrage of banner ads, uninvited, untimely and uninformed.

Yet, what today’s connected consumers yearn for are connected experiences and messages that bridge the digital/real world divide building powerful brands, solutions and sales.

Gayle Fuguitt will share innovative approaches, case studies and data stories. Powerful technology applications that transform the places consumers go in the real world—their “foot traffic journey,” into valuable target audiences, and experiences. Foursquare is at the forefront building Speed to Scale to drive Sales.

From mass markets to custom target audiences,
From fact-based brand messaging to powerful contextually relevant connections,
From data facts to integrated data stories that open up your consumer’s world view and needs—finally delivering precision at scale: Head, Heart and Feet.

Gayle Fuguitt, Chief of Customer Insight and Innovation, Foursquare

11:05am

Fireside Chat

Rita Ramirez, VP Digital Partnerships, MasterCard

Moderated by: Zoë Efrus, Strategic Partnerships, Business Development, Foursquare

11:25am

Success Story – Mountain Dew

Kenneth Kearns, Director of Marketing, PepsiCo

11:50am

Brand Innovation Fireside

Kimberly Curtis, Associate Director, Innovation – Colgate Oral Pharmaceutical, Colgate-Palmolive

Moderated by: Gayle Fuguitt, Chief of Customer Insight and Innovation, Foursquare

12:10pm

Fireside Chat

Kheri Tillman, Vice President, Global Brand Development, HARMAN International

Moderated by: Nikki Wegner, Senior Regional Director of Brand Partnerships, Foursquare

12:30pm

Its a wrap!

AGENDA

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

SPEAKERS

SPONSORS

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VENUE

PepsiCo Headquarters 700 Anderson Hill Road Purchase, NY 10577

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