July

9

2019

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Brand Innovators Connected Consumer

Hosted by

Brand Innovators Connected Consumer

July

9

2019

-

Hosted by

To register for the all events associated with this multi-day event, click the register button above or scroll down to the registration form below. You can register for individual events on their respective pages.

In Chicago, powered by Gimbal

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Day 1

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AGENDA

12:00 Noon

Lunch & Registration

Brandon Gutman, Co-Founder, Brand Innovators
Marc Sternberg, Co-Founder, Brand Innovators
Melissa McKinley, Vice President Community Operations, Brand Innovators

Event Chair: Joe Rago, Director, Digital Innovation, Ulta Beauty

1:00pm

The Future of Retail

It’s not just that shopping habits have evolved so much over the last few years, but that they continue to do so, drastically, ceaselessly, and at a relentless pace. The retail and ecommerce landscape is consequently wrought with both challenge and opportunity, as brands explore new ways to drive consumers in-store, and look to new partners and emerging technologies to bring their wares to the customer, wherever they may be. From inventory availability to loyalty programs and synchronized support, both in-store and across devices, retail brands are in a unique position to capitalize on these changing dynamics to build meaningful customer affinity on the path to purchase and beyond. After taking stock of the latest shopper marketing, omni-channel retailing trends and loyalty program strategies, we’ll challenge our panelists for predictions about what customer experience, ecommerce, and loyalty may look like for retailers in the not-so-distant future, and what technologies will enable said future, both in-store and online.

Moderated by: Adrian Tompsett, Senior Vice President, Location Platforms, Gimbal

Nicole Bernhardt, Strategic Initiatives Manager, Customer Marketing, Ulta Beauty
Jasmine Davis, Consumer Brand Marketing, Oncology Specialty Pharmacy, Walgreens
Cameron Koslow, Senior Marketing Manager, Empire Today
Genevieve Mazzeo, Manager, Digital Commerce, Tyson Foods

1:35pm

Using Location Data to Create Meaningful Customer Experiences

Location intelligence empowers brands and media agencies by providing them with valuable data that helps deliver personalized experiences, gain a greater understanding of the customer journey, and optimize their marketing efforts.

Matt Russo, CMO, Gimbal

2:05pm

Fireside Chat

Joe Rago, Director, Digital Innovation, Ulta Beauty

Moderated by: Tiffany Morin, Head of Customer and Partner Success, Gimbal

2:25pm

Fireside Chat

Jasmine Davis, Consumer Brand Marketing, Oncology Specialty Pharmacy, Walgreens

Moderated by: Liz Weinsten, Director of Marketing, Gimbal

2:45pm

Networking Break

3:00pm

Digital Marketing 2019 Outlook: Trends, Tactics, & Tools

The latest advances in advertising technology and digital media have changed the way brands interact with consumers. Through the immense amount of data now available to marketers, and new platforms and devices available to consumers, the paradigm of how brands build 1:1 relationships with their consumers has changed forever. This discussion will look what it what it takes to build a 21st Century Brand for the modern consumer, and how marketing leadership can orchestrate the digital transformation of their brands by leveraging emerging technologies, new digital toolsets, and more.

Moderated by: Brett Gentry, General Manager, Direct Sales North America, Gimbal

Matthew Anderson, Senior Director Consumer Marketing, ATI Physical Therapy
Jennifer Heyman, Vice President, Digital & Social Media, Wells Fargo
Lissette Dávila Robles, Associate Brand Manager, Conagra Brands
Brooke Roller, Senior Manager- Channel Marketing Small Format, MillerCoors
Heather Ruiz, Marketing Manager, Sprint/Boost Mobile

3:45pm

Fireside Chat – How to Drive Traffic & Build Brand Engagement in a Digital First Society

Heather Ruiz, Marketing Manager, Sprint/Boost Mobile

Moderated by: Matt Russo, CMO, Gimbal

4:05pm

It’s a Wrap!

AGENDA

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

SPEAKERS

SPONSORS

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VENUE

ULTA Beauty 120 S Riverside Plaza Chicago, IL 60606, USA

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