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Brandon Gutman, Co-Founder, Brand Innovators
Marc Sternberg, Co-Founder, Brand Innovators
Melissa McKinley, Vice President Community Operations, Brand Innovators
Event Chair: Joe Rago, Director, Digital Innovation, Ulta Beauty
It’s not just that shopping habits have evolved so much over the last few years, but that they continue to do so, drastically, ceaselessly, and at a relentless pace. The retail and ecommerce landscape is consequently wrought with both challenge and opportunity, as brands explore new ways to drive consumers in-store, and look to new partners and emerging technologies to bring their wares to the customer, wherever they may be. From inventory availability to loyalty programs and synchronized support, both in-store and across devices, retail brands are in a unique position to capitalize on these changing dynamics to build meaningful customer affinity on the path to purchase and beyond. After taking stock of the latest shopper marketing, omni-channel retailing trends and loyalty program strategies, we’ll challenge our panelists for predictions about what customer experience, ecommerce, and loyalty may look like for retailers in the not-so-distant future, and what technologies will enable said future, both in-store and online.
Moderated by: Adrian Tompsett, Senior Vice President, Location Platforms, Gimbal
Nicole Bernhardt, Strategic Initiatives Manager, Customer Marketing, Ulta Beauty
Jasmine Davis, Consumer Brand Marketing, Oncology Specialty Pharmacy, Walgreens
Cameron Koslow, Senior Marketing Manager, Empire Today
Genevieve Mazzeo, Manager, Digital Commerce, Tyson Foods
Location intelligence empowers brands and media agencies by providing them with valuable data that helps deliver personalized experiences, gain a greater understanding of the customer journey, and optimize their marketing efforts.
Matt Russo, CMO, Gimbal
Joe Rago, Director, Digital Innovation, Ulta Beauty
Moderated by: Tiffany Morin, Head of Customer and Partner Success, Gimbal
Jasmine Davis, Consumer Brand Marketing, Oncology Specialty Pharmacy, Walgreens
Moderated by: Liz Weinsten, Director of Marketing, Gimbal
The latest advances in advertising technology and digital media have changed the way brands interact with consumers. Through the immense amount of data now available to marketers, and new platforms and devices available to consumers, the paradigm of how brands build 1:1 relationships with their consumers has changed forever. This discussion will look what it what it takes to build a 21st Century Brand for the modern consumer, and how marketing leadership can orchestrate the digital transformation of their brands by leveraging emerging technologies, new digital toolsets, and more.
Moderated by: Brett Gentry, General Manager, Direct Sales North America, Gimbal
Matthew Anderson, Senior Director Consumer Marketing, ATI Physical Therapy
Jennifer Heyman, Vice President, Digital & Social Media, Wells Fargo
Lissette Dávila Robles, Associate Brand Manager, Conagra Brands
Brooke Roller, Senior Manager- Channel Marketing Small Format, MillerCoors
Heather Ruiz, Marketing Manager, Sprint/Boost Mobile
Heather Ruiz, Marketing Manager, Sprint/Boost Mobile
Moderated by: Matt Russo, CMO, Gimbal
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ULTA Beauty 120 S Riverside Plaza Chicago, IL 60606, USA
