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Brandon Gutman, Co-Founder, Brand Innovators
Marc Sternberg, Co-Founder, Brand Innovators
David Teicher, Editor and Chief Content Officer, Brand Innovators
Annie Fei, Director of Content & Community, Brand Innovators
Justin Brock, Senior Manager, Global GTM, Intuit
Tiffany Beltis, Go-to-Market Leader, Small Business Group, Intuit
Moderated by: Oliver Smith, EVP, Unruly
Carol Gillard, Director, Corporate Marketing, News Corp
From traditional linear TV to individual influencers, to niche social networks, there is no shortage of viable media outlets to serve as your brand’s platform in the constant battle to connect with consumers, some with vast audiences and wide reach, others with small, highly curated users. What it often comes down is Awareness vs Relevance, understanding which platform will achieve which objective, and striking the right balance between the two. This session will dive into the oft-conflicting goals of generating wide scale Brand Awareness with personalization and building one-on-one consumer relationships. What are the the media and digital tool sets needed to make the most out of your budget? What are the data strategies that will ensure you’re taking the right approach and messaging to the appropriate platforms with the customers you actually want to target? And how close are we to achieving the ever-elusive holy grail of “personalization at scale?”
Moderated by: Oliver Smith, EVP, Unruly
Leah Atkinson, Digital Media Lead, StubHub
Aloke Fernandes, Director of Digital Marketing Communications, Intuit
Digital media and the Internet have rapidly transformed the marketing and media industries, fundamentally and forever changing how brands engage with their consumers. From connected TV to mobile devices to wearables, media and entertainment is everywhere. Consumers today not only expect, but demand content anywhere, anytime, across every screen, device, and media platform that they encounter throughout the day. As a result, brands are working harder than ever to keep up with consumers. How is the digital transformation of the marketing and media media industries impacting brand marketing? How can brand marketers take advantage of this paradigm shift and use technology to build loyalty and long term relationships with their consumers? What’s the next big thing that will disrupt the marketing and media industries? You heard it here first.
Moderated by: Gabrielle Powell, Director, West Coast Sales, News Corp
Ashley Faus, Sr. Manager, Integrated Media, Atlassian
Jennifer E. Heyman, VP, Digital & Social Media, Wells Fargo
Bruce Hershey, Vice President of Marketing, Tailored Brands
Bruce Hershey, Vice President of Marketing, Tailored Brands
Moderated by: Gabrielle Powell, Director, West Coast Sales, News Corp
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