8:00am
Breakfast and Registration
9:00am
Welcome
Brandon Gutman, Co-Founder, Brand Innovators
Marc Sternberg, Co-Founder, Brand Innovators
David Teicher, Chief Content Officer, Brand Innovators
Host: Ted Rubin, Social Media Strategist, Acting CMO, Brand Innovators, author of Return on Relationship
Event Co-Chairs: Kara Goldin, Founder & CEO, hint Inc.
Mira Dix, Director of Public Relations, hint Inc.
9:15am
How Creating a New Category Made Hint the Ultimate Challenger
It seems like most categories are so crowded these days it’s hard to compete, and even harder to shake things up. Kara Goldin, founder and CEO of hint®, the leading unsweetened flavored water, will discuss why she decided to take on the extremely competitive beverage industry, and how she saw a hole in the market as an opportunity rather than a roadblock. Kara will start from the beginning with her own personal problem she needed to solve, and explain how being resourceful, determined and scrappy helped her take on big brands.
Kara Goldin, Founder & CEO, hint Inc.
9:45am
Fireside Chat
Kara Goldin, Founder & CEO, hint Inc.
Q&A conducted by: Fang Cheng, CEO, Linc
10:05am
Keynote
Adam Simons, Head of Emerging Brands, The Clorox Company
10:30am
Fireside Chat
Adam Simons, Head of Emerging Brands, The Clorox Company
Q&A conducted by: Cathy Novelli, Head of Product Marketing, Brand, Quantcast
10:50am
Networking Break
11:10am
Keynote
Rollo Wenlock, CEO, Wipster
11:30am
Keynote
Brendon Mulvihill, SVP, Head of Licensing, Jukin Media
11:50am
Keynote
Jasmine Atherton, Head of Social, Americas, Airbnb
12:20pm
Fireside Chat
Jasmine Atherton, Head of Social, Americas, Airbnb
Q&A Conducted by: Bob Huseby, VP Sales, Imgur
12:40pm
Lunch hosted by Linc
1:40pm
Challenger Brands RoundTable – The Challenger Mentality
Moderator: Alex Burton, Director Advertising Partnerships, Nextdoor
Amy Endemann, Head of Marketing, Sun Basket
Jessica English, Head of Brand Marketing, Dropbox
April Siler, Senior Vice President of Marketing, Califia Farms
Chris Terschluse, Head of Social and Content, Chime
2:15pm
Keynote
April Siler, SVP Marketing, Califia Farms
2:40pm
Keynote
Cat Berman, Co-Founder, CNote
3:00pm
Networking Break
3:20pm
The Rise of Geek Culture
Being a geek today is being unabashedly passionate about your interests. Millennial geeks are an influential, affluent group but are also notoriously hard-to-reach. We will walk through a few key learnings from our “Rise of Geek Culture” study where we learned where this group spends their time and money, and what they expect from brands looking to reach them.
Bob Huseby, VP Sales, Imgur
3:40pm
Fireside Chat
Nik Sharma, Director of Performance Marketing, hint Inc.
Q&A conducted by: Christopher Murphy, Head Of Strategy at LiveRamp, An Acxiom Company
4:05pm
Challenger Brands RoundTable – What Does it Mean to be a “Challenger Brand”?
Moderated by: Emma Dunstone, VP Marketing, MixPanel
Ben Baker, Sr. Director Pickup Marketing, Walmart
Caroline Culbertson, eCommerce Manager, Betabrand
Nick Holt, Sr. Manager Brand Advertising & Creative, Boost Mobile
David Lekach, Chief Executive Officer, Dream Water
4:40pm
Success Story: Eaze
Jamie Feaster, VP Marketing, Eaze
Adam Kleinberg, CEO & Co-Founder, Traction
5:00pm
It’s a Wrap!
