November

8

2017

-

Brand Innovators Challenger Brands

Hosted by

Brand Innovators Challenger Brands

November

8

2017

-

Hosted by

From traditional challenger brands like Dr. Pepper, Taco Bell and Virgin America, to a whole new generation of technology driven startups, including Airbnb, Uber, and GoPro, challenger brands continue to disrupt the status quo, building new and formidable businesses in no time, and — in some cases — creating entirely new markets for their products, in the process. Brand Innovators Challenger Brands will deconstruct what makes challenger brands click with consumers and why technology is a game changer for all companies that want to stay ahead of the pack. Learn what you need to know to leave your competitors in the dust! Qualified brand marketers may register for Brand Innovators Challenger Brands, by filling out the following brief Registration form.

To register for the all events associated with this multi-day event, click the register button above or scroll down to the registration form below. You can register for individual events on their respective pages.

Challenger Brands Take on the Fortune 500

Day 1

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Day 2

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Day 3

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AGENDA

8:00am

Breakfast and Registration

9:00am

Welcome

Brandon Gutman, Co-Founder, Brand Innovators
Marc Sternberg, Co-Founder, Brand Innovators
David Teicher, Chief Content Officer, Brand Innovators

Host: Ted Rubin, Social Media Strategist, Acting CMO, Brand Innovators, author of Return on Relationship

Event Co-Chairs: Kara Goldin, Founder & CEO, hint Inc.
Mira Dix, Director of Public Relations, hint Inc.

9:15am

How Creating a New Category Made Hint the Ultimate Challenger

It seems like most categories are so crowded these days it’s hard to compete, and even harder to shake things up. Kara Goldin, founder and CEO of hint®, the leading unsweetened flavored water, will discuss why she decided to take on the extremely competitive beverage industry, and how she saw a hole in the market as an opportunity rather than a roadblock. Kara will start from the beginning with her own personal problem she needed to solve, and explain how being resourceful, determined and scrappy helped her take on big brands.

Kara Goldin, Founder & CEO, hint Inc.

9:45am

Fireside Chat

Kara Goldin, Founder & CEO, hint Inc.

Q&A conducted by: Fang Cheng, CEO, Linc

10:05am

Keynote

Adam Simons, Head of Emerging Brands, The Clorox Company

10:30am

Fireside Chat

Adam Simons, Head of Emerging Brands, The Clorox Company

Q&A conducted by: Cathy Novelli, Head of Product Marketing, Brand, Quantcast

10:50am

Networking Break

11:10am

Keynote

Rollo Wenlock, CEO, Wipster

11:30am

Keynote

Brendon Mulvihill, SVP, Head of Licensing, Jukin Media

11:50am

Keynote

Jasmine Atherton, Head of Social, Americas, Airbnb

12:20pm

Fireside Chat

Jasmine Atherton, Head of Social, Americas, Airbnb

Q&A Conducted by: Bob Huseby, VP Sales, Imgur

12:40pm

Lunch hosted by Linc

1:40pm

Challenger Brands RoundTable – The Challenger Mentality

Moderator: Alex Burton, Director Advertising Partnerships, Nextdoor

Amy Endemann, Head of Marketing, Sun Basket
Jessica English, Head of Brand Marketing, Dropbox
April Siler, Senior Vice President of Marketing, Califia Farms
Chris Terschluse, Head of Social and Content, Chime

2:15pm

Keynote

April Siler, SVP Marketing, Califia Farms

2:40pm

Keynote

Cat Berman, Co-Founder, CNote

3:00pm

Networking Break

3:20pm

The Rise of Geek Culture

Being a geek today is being unabashedly passionate about your interests. Millennial geeks are an influential, affluent group but are also notoriously hard-to-reach. We will walk through a few key learnings from our “Rise of Geek Culture” study where we learned where this group spends their time and money, and what they expect from brands looking to reach them.

Bob Huseby, VP Sales, Imgur

3:40pm

Fireside Chat

Nik Sharma, Director of Performance Marketing, hint Inc.

Q&A conducted by: Christopher Murphy, Head Of Strategy at LiveRamp, An Acxiom Company

4:05pm

Challenger Brands RoundTable – What Does it Mean to be a “Challenger Brand”?

Moderated by: Emma Dunstone, VP Marketing, MixPanel

Ben Baker, Sr. Director Pickup Marketing, Walmart
Caroline Culbertson, eCommerce Manager, Betabrand
Nick Holt, Sr. Manager Brand Advertising & Creative, Boost Mobile
David Lekach, Chief Executive Officer, Dream Water

4:40pm

Success Story: Eaze

Jamie Feaster, VP Marketing, Eaze
Adam Kleinberg, CEO & Co-Founder, Traction

5:00pm

It’s a Wrap!

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VENUE

Hint Water 2120 Union St San Francisco, CA 94123

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