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Brandon Gutman, Co-Founder, Brand Innovators
Marc Sternberg, Co-Founder, Brand Innovators
David Teicher, Editor and Chief Content Officer
Host: Ted Rubin, Social Media Strategist, Acting CMO, Brand Innovators, author of Return on Relationship
Event Chair: Kris Magel, President, Initiative
Amy Armstrong, US CEO, Initiative
Digital media and the Internet are rapidly transforming the television industry. From connected TV to multi-channel networks, the lines are blurring between traditional television and content delivered online. As the digital video landscape matures, the linear TV platform is evolving in lockstep, adopting new data and targeting vehicles, with addressable television advertising becoming more prevalent, and programmatic TV on the horizon. Television is still the most powerful and effective form of media and advertising ever created. So, rather than running away from it, how can brands embrace and benefit from the evolution of television? Where should they be investing in video? Stay tuned; and get ready for the golden age of of television, all over again, albeit in the digital age.
Moderator: Dan Ackerman, Chief Revenue Officer, Samba TV
Christine DiLandro, SVP, Head of Media, Citi
Ed Gold, Advertising Director, State Farm
Nicholas Hayes, Sr. Director of Advertising, Hotels.com
Maureen Bosetti, Chief Partnerships Officer, Initiative
Josh Entman, Co-founder and Chief Creative Officer, Jukin Media
James Cuthbert, Sr. Manager, Multicultural Marketing, The Coca Cola Company
James Cuthbert, Sr. Manager, Multicultural Marketing, The Coca Cola Company
Q&A conducted by: Sandra Orengo Yulfo, VP of Sales, Adsmovil
Simulmedia and Lori Norian, VP Marketing at Zicam
If 2016 was a watershed year for the marketing and media industries, 2017 is where everything has been turned upside down. Digital media and emerging technologies continue to drive every aspect of brand marketing and the marketing funnel in general, yet the tactics and channels that once worked, are losing traction, while emerging media and technologies that were recently untested and gimmicky, are now proven vehicles for reaching consumers in new and exciting ways. Mobile has become the platform of choice for consuming media and entertainment; brands are publishing more original content than ever; digital video continues to challenge television. But the strategies, digital toolsets, and media, behind these efforts continue to evolve. Lean in and learn how today’s foremost brand marketers are using new technologies and embracing emerging platforms like Virtual Reality, Snapchat, and Live Video, and Messengers.
Moderator: Andrew Rosen, Vice President, Sales & Agency Development, Nativo
Scott Yacovino, Sr. Brand Manager, US Pain Category, GSK Consumer Healthcare
Jenny Zirinsky, VP, Global Media, Coty
Bennett Crumbling, Director of Inventory Partnerships, The Trade Desk
Kris Magel, President, East Coast – Initiative
Jason Gomez, Director, Digital Partnerships – Initiative
Danielle Ryniker, Manager, Restaurants Lead – Snapchat
Sophia Woodhouse, Sr. Creative Strategist Lead – Snapchat
Gail Horwood, SVP Integrated Marketing, The Kellogg Company
Q&A conducted by: Michael Parkes, Chief Revenue Officer, VideoAmp
Programmatic advertising is re-inventing how all forms of advertising are being bought and sold. Not unlike the digital transformation of the financial services industry and the growth of online trading in the 1990’s, advertising — including digital media, print, outdoor, radio and television — is now being “traded” electronically on advertising exchanges, seamlessly matching “bids” with “asks,” no differently than how Wall Street traders buy and sell stock on the New York Stock Exchange or NASDAQ. Programmatic advertising platforms are also enabling brands to use first and second party data to target their consumers and qualify their prospects with incredible efficiency. How is programmatic advertising changing the marketing industry? How are the smartest brands in the world leveraging programmatic advertising to their advantage? How is programmatic advertising changing the brand-agency relationship? How much further can this bull run? Lean back and learn how the smart money is investing in programmatic advertising.
Moderator: Brian Murphy, Vice President, East, Quantcast
Chris Drago, Director, Global Media, HPE
Anthony Martinez, Global Strategy & Planning Director, The Coca Cola Company
Alex Sutton III, Director, Global Digital Acquisition, Avis Budget Group
Jason Nichols, Lead Brand Partner, Linqia
Charlie Chappell, Head of Global Integrated Media, The Hershey’s Company
Q&A conducted by: Brian Atwood, Chief Sales Officer, Zefr
Katie Hannify, Director, Media Strategy & Investment, PepsiCo
Q&A conducted by: Jason Shulman, VP Global Demand, TOUT
Blair Hammond, Senior Global Content Manager, Reebok
Blair Hammond, Senior Global Content Manager, Reebok
Q&A conducted by: Jane Roy, VP, Sales, gen.video
Moderator: Brian Kilmer, Senior VP of Advanced TV & Central Region Sales, NinthDecimal
Anna Papadopoulos, VP, Integrated Media Services, Prudential Financial
Tim Murphy, VP Consumer Planning, Spirits Marketing, Pernod Ricard
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