September

18

2019

-

September

20

2019

Brand Innovators Brandfest Los Angeles

Hosted by

Brand Innovators Brandfest Los Angeles

September

18

2019

-

September

20

2019

Hosted by

To register for the all events associated with this multi-day event, click the register button above or scroll down to the registration form below. You can register for individual events on their respective pages.

A three-day retreat for our community of brand marketers in Southern California.

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Day 1

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Day 2

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Day 3

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AGENDA

Day 1, September 18th!

7:30am

Breakfast & Registration

8:45am

Welcome & Opening Remarks

Brandon Gutman, Co-Founder, Brand Innovators
Marc Sternberg, Co-Founder, Brand Innovators
David Teicher, Editor and Chief Content Officer, Brand Innovators

Event Chair: A.J. Storinge, Managing Executive Director – Media (AT&T), Hearts & Science

9:00am

Building a 21st Century Brand

This discussion will look what at what it takes to build a 21st Century Brand for the modern consumer, and how marketing leadership can orchestrate the evolution of communications and digital transformation of their brands by leveraging emerging technologies, new toolsets, and the right talent and org structure.

Jessica Berlin, Senior Director of Marketing, Beachbody
Brock McLaughlin, Digital Marketing & Social Media Strategist, Spin Master
Mia von Sadovszky, SVP / Group Strategic Planning Director, RPA

10:05am

Fireside Chat

10:30am

Networking Break

10:50am

Fireside Chat

David Kovach, SVP Global Entertainment, Citi

Moderated by: Michael Stone SVP of Marketing, Airship

11:15am

Keynote

Marc Guldimann, Founder & CEO, Adeliade

11:30am

Fireside Chat

John Koller, VP Global Marketing, Twitch

Moderated by: MediaJel

12:00pm

Lunch

12:50pm

Creating Compelling Content for All Screens

The goal of every great piece of content marketing is to create an emotional connection with the consumer. These connections are fueled by impactful visual and social experiences, which in turn drive engagement, and engagement drives word of mouth and brand loyalty. Many brands are now embracing tools like Facebook Live and Instagram, in addition to television and other forms of digital video to connect with their consumers in new and meaningful ways. In addition, digital media is empowering brands with a new form of storytelling. Find out how cutting edge brands are moving product off the racks with compelling content.

Moderated by: Nathaniel John-Grose Senior Sales Manager, Blis

Ginny Chien, VP, Global Marketing / Consumer Engagement, Murad, Unilever Prestige
Hillary Haley, SVP / Executive Director of Behavioral Science, RPA
Charlotte Mostaed, Director of Marketing, POM Wonderful
Tricia Teschke, Director of Marketing & Brand Strategy, LA Clippers

1:30pm

Fireside Chat

1:45pm

Keynote

John Tabis, Founder & CEO, The Bouqs Company

2:05pm

Fireside Chat

Molly Hayward, Founder & Chief Brand Officer, Cora

2:25pm

The Challenger Mentality

Hear how Challenger, Heritage and Fortune 500 Brands are embracing the challenger mentality to stay on their toes and on the cutting edge of innovation.

Moderated by: Michael Rosen, CRO, Intersection

Ash Castro, PR Manager, This Saves Lives
Matt Repicky, Chief Marketing Officer, Genexa
Matt Kerbel, Head of Brand Strategy, Canoo

3:00pm

It’s a Wrap!

2:50pm

Fireside Chat

Derek Dabrowski, Vice President of Brand, Content and Digital Marketing, Keurig Dr Pepper (KDP)
Mitch Polatin, EVP, Group Strategy Director, Deutsch

3:15pm

Fireside Chat

Ryan Anderson, VP Global Marketing, Growth Brands, Marriott International

3:45pm

POV

4:15pm

Charting The Future of Retail & eCommerce

5:00pm

It’s a Wrap!

__________________________

Day 2, September 18th!

5:00pm

AGENDA

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

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