Day 1, September 18th!
7:30am
Breakfast & Registration
8:45am
Welcome & Opening Remarks
Brandon Gutman, Co-Founder, Brand Innovators
Marc Sternberg, Co-Founder, Brand Innovators
David Teicher, Editor and Chief Content Officer, Brand Innovators
Event Chair: A.J. Storinge, Managing Executive Director – Media (AT&T), Hearts & Science
9:00am
Building a 21st Century Brand
This discussion will look what at what it takes to build a 21st Century Brand for the modern consumer, and how marketing leadership can orchestrate the evolution of communications and digital transformation of their brands by leveraging emerging technologies, new toolsets, and the right talent and org structure.
Jessica Berlin, Senior Director of Marketing, Beachbody
Brock McLaughlin, Digital Marketing & Social Media Strategist, Spin Master
Mia von Sadovszky, SVP / Group Strategic Planning Director, RPA
10:05am
Fireside Chat
10:30am
Networking Break
10:50am
Fireside Chat
David Kovach, SVP Global Entertainment, Citi
Moderated by: Michael Stone SVP of Marketing, Airship
11:15am
Keynote
Marc Guldimann, Founder & CEO, Adeliade
11:30am
Fireside Chat
John Koller, VP Global Marketing, Twitch
Moderated by: MediaJel
12:00pm
Lunch
12:50pm
Creating Compelling Content for All Screens
The goal of every great piece of content marketing is to create an emotional connection with the consumer. These connections are fueled by impactful visual and social experiences, which in turn drive engagement, and engagement drives word of mouth and brand loyalty. Many brands are now embracing tools like Facebook Live and Instagram, in addition to television and other forms of digital video to connect with their consumers in new and meaningful ways. In addition, digital media is empowering brands with a new form of storytelling. Find out how cutting edge brands are moving product off the racks with compelling content.
Moderated by: Nathaniel John-Grose Senior Sales Manager, Blis
Ginny Chien, VP, Global Marketing / Consumer Engagement, Murad, Unilever Prestige
Hillary Haley, SVP / Executive Director of Behavioral Science, RPA
Charlotte Mostaed, Director of Marketing, POM Wonderful
Tricia Teschke, Director of Marketing & Brand Strategy, LA Clippers
1:30pm
Fireside Chat
1:45pm
Keynote
John Tabis, Founder & CEO, The Bouqs Company
2:05pm
Fireside Chat
Molly Hayward, Founder & Chief Brand Officer, Cora
2:25pm
The Challenger Mentality
Hear how Challenger, Heritage and Fortune 500 Brands are embracing the challenger mentality to stay on their toes and on the cutting edge of innovation.
Moderated by: Michael Rosen, CRO, Intersection
Ash Castro, PR Manager, This Saves Lives
Matt Repicky, Chief Marketing Officer, Genexa
Matt Kerbel, Head of Brand Strategy, Canoo
3:00pm
It’s a Wrap!
2:50pm
Fireside Chat
Derek Dabrowski, Vice President of Brand, Content and Digital Marketing, Keurig Dr Pepper (KDP)
Mitch Polatin, EVP, Group Strategy Director, Deutsch
3:15pm
Fireside Chat
Ryan Anderson, VP Global Marketing, Growth Brands, Marriott International
3:45pm
POV
4:15pm
Charting The Future of Retail & eCommerce
5:00pm
It’s a Wrap!
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Day 2, September 18th!
5:00pm