Event Chair: A.J. Storinge, Managing Executive Director – Media (AT&T), Hearts & Science
This discussion will look what at what it takes to build a 21st Century Brand for the modern consumer, and how marketing leadership can orchestrate the evolution of communications and digital transformation of their brands by leveraging emerging technologies, new toolsets, and the right talent and org structure.
David Kovach, SVP Global Entertainment, Citi
Moderated by: Michael Stone SVP of Marketing, Airship
Marc Guldimann, Founder & CEO, Adeliade
John Koller, VP Global Marketing, Twitch
Moderated by: MediaJel
The goal of every great piece of content marketing is to create an emotional connection with the consumer. These connections are fueled by impactful visual and social experiences, which in turn drive engagement, and engagement drives word of mouth and brand loyalty. Many brands are now embracing tools like Facebook Live and Instagram, in addition to television and other forms of digital video to connect with their consumers in new and meaningful ways. In addition, digital media is empowering brands with a new form of storytelling. Find out how cutting edge brands are moving product off the racks with compelling content.
Moderated by: Nathaniel John-Grose Senior Sales Manager, Blis
Ginny Chien, VP, Global Marketing / Consumer Engagement, Murad, Unilever Prestige
Hillary Haley, SVP / Executive Director of Behavioral Science, RPA
Charlotte Mostaed, Director of Marketing, POM Wonderful
Tricia Teschke, Director of Marketing & Brand Strategy, LA Clippers
John Tabis, Founder & CEO, The Bouqs Company
Molly Hayward, Founder & Chief Brand Officer, Cora
Hear how Challenger, Heritage and Fortune 500 Brands are embracing the challenger mentality to stay on their toes and on the cutting edge of innovation.
Moderated by: Michael Rosen, CRO, Intersection
Ryan Anderson, VP Global Marketing, Growth Brands, Marriott International
The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.
A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!
Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.