March

10

2017

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March

12

2017

Brand Innovators Austin

Hosted by

Brand Innovators Austin

March

10

2017

-

March

12

2017

Hosted by

For over 10 years, entrepreneurs and start-ups in the digital media industry have been flocking to Austin, Texas, in March to tout their newest innovations. Companies like Twitter and Foursquare are just a couple of the big names that have taken advantage of the messaging opportunity in Austin. In keeping with the indie spirit that emanates from Austin each winter, Brand Innovators has partnered with Mondelēz International and to present “”How to Be a Change Agent,” a primer on how Fortune 500 and other large companies are innovating and fostering a culture of entrepreneurship within their organizations. In particular, we will look at what brands can learn from start-ups, in terms of product development cycles, distribution models, and consumer engagement. We look forward to seeing you at in Austin, Texas, March 9-13!

To register for the all events associated with this multi-day event, click the register button above or scroll down to the registration form below. You can register for individual events on their respective pages.

Brand Innovators Austin is rallying brands around the entrepreneurial flag of independence and creativity!

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Day 1

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Day 2

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Day 3

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AGENDA

Day 1

9:00am

Welcome

Brandon Gutman, Co-Founder, Brand Innovators
Marc Sternberg, Co-Founder, Brand Innovators
David Teicher, Editor and Chief Content Officer

Host: Ted Rubin, Social Marketing Strategist, Keynote Speaker, Brand Evangelist and Acting CMO, Brand Innovators, author of Return on Relationship

Event Chair: Kenny Mitchell, Head of Consumer Engagement, Gatorade

9:15am

What’s Next in Digital: Social, Mobile & Emerging Media

Looking out at 2017, this discussion will explore how the marketing and media industries will evolve as digital media and emerging technologies continue to drive every aspect of brand marketing and the marketing funnel in general. At once, social media is changing how brands build 1:1 relationships with their consumers; mobile is becoming the platform of choice for consuming media, entertainment, and for commerce; brands are publishing more original content than ever; and digital video continues to challenge television.

Lean in and learn how today’s foremost brand marketers are using new technologies and embracing new platforms like Virtual Reality and Augmented Reality, Snapchat, Facebook Live Video, and new digital and data tools to reach consumers.

Moderator: Joonatan Lintala, Head of Business Development, Smartly.io

Chris Drago, Director, Global Media, HPE
Adam Kmiec, Sr. Director, Mobile, Social, Content & Performance Marketing, Walgreens
Laura Reese, Director, Media & Digital, Church’s Chicken
Kimberly Stokes, Head of Digital, The Boston Beer Company
David Weiner, AVP Social Media & Direct Marketing, Nationwide

10:00am

POV — 2020: Content Marketing: A Personalized Odyssey

Caroline Mendes, Head of Industry, Financial Services, Outbrain

We live in a personalized world. Here’s how you can engage consumers with content that resonates with them.

10:20am

Keynote

Terence Reilly, SVP, Chief Marketing Officer, Crocs

10:55am

Fireside Chat

Terence Reilly, SVP, Chief Marketing Officer, Crocs

Q&A conducted by: Fang Cheng, CEO, Linc

11:15am

The Future of Shopping: Retail and eCommerce

It’s not just that shopping habits have evolved so much over the last few years, but that they continue to do so, drastically, ceaselessly, and at a relentless pace. The retail and ecommerce landscape is consequently wrought with both challenge and opportunities, as brands explore new ways to drive consumers in-store, and look to new partners and emerging technologies to bring their wares to the customer, wherever they may be.

From inventory availability to loyalty programs and synchronized support, both in-store and across devices, retail brands are in a unique position to capitalize on these changing dynamics to build meaningful customer affinity on the path to purchase and beyond.

After taking stock of the latest omni-channel retailing trends and loyalty program strategies, we’ll challenge our panelists for predictions about what customer experience, ecommerce, and loyalty may look like for retailers in the not-so-distant future.

Moderator: Arun Mukerjee, Sales Director, Quantcast

Adam Kmiec, Sr. Director, Mobile, Social, Content & Performance Marketing, Walgreens
Sid Jatia, VP, Direct-to-Consumer & Omnichannel Digital, Under Armour
Jessica Williams, Global Innovation Marketing & Analytics Leader, Visa

11:50am

Keynote

Sid Jatia, VP, Direct-to-Consumer & Omnichannel Digital, Under Armour

12:15pm

Keynote

Kenny Mitchell, Head of Consumer Engagement, Gatorade

12:55pm

Fireside Chat

Kenny Mitchell, Head of Consumer Engagement, Gatorade

Q&A conducted by: Jon Suarez-Davis, Chief Strategy Officer, Salesforce Marketing Cloud

1:15pm

Fireside Chat — Kellogg’s New Recipe for Real-TIme Insights

The Kellogg Company is in the midst of radically transforming how it plans, measures and fine-tunes its marketing investments to maximize sales. Soon to be gone are the days when Kellogg marketers had limited visibility of in-flight campaigns and waited for post-mortem reports to understand business impact. Hear how Kellogg is teaming up with Origami Logic to collect and analyze performance data in real-time, arming their brand teams with powerful marketing insights every day.

Karl Miller, Director, Content Production, The Kellogg Company

Q&A conducted by: Opher Kahane, CEO, Origami Logic

1:40pm

Keynote

Victor Lee, SVP Digital Hasbro

2:10pm

Fireside Chat

Victor Lee, SVP Digital Hasbro

Q&A conducted by: Timothy P. Carey, Vice President Sales, DataXu

2:30pm

Fireside Chat

Brian Solis, Principal Analyst, Altimeter, Digital Anthropologist, author of X: The Experience When Business Meets Design

Q&A conducted by: Greg Narain, Founder of BeforeAlpha

3:00pm

Fireside Chat

Shannon Jones, Sr. Director of Marketing, Capital One

Q&A conducted by: John Andrews, Co-Founder & President, Prevailing Path

3:20pm

POV

Walter T Geer, Vice President, Creative Director, Verve

3:35pm

Fireside Chat

Joe Saracino, VP, Brand Strategy & Media, Chick-fil-A

Q&A conducted by: Liz Walton, VP, Marketing, Yext

4:05pm

Fireside Chat

Nick Felder, Group Director, Film & Music Production for the Global/Corporate Divisions at Coca Cola – ‎The Coca-Cola Company

Q&A conducted by: Mark Burrell, Co-Founder, Tongal

4:30pm

Brand Innovators Labs Launch Party

7:00pm

It’s a Wrap!

Day 2

9:00am

Breakfast

10:00am

Opening Remarks

Brandon Gutman, Co-Founder, Brand Innovators
Marc Sternberg, Co-Founder, Brand Innovators
David Teicher, Editor and Chief Content Officer

Host: Ted Rubin, Social Marketing Strategist, Keynote Speaker, Brand Evangelist and Acting CMO, Brand Innovators, author of Return on Relationship

10:15am

Adapting to a changing restaurant industry

Changes in consumer behaviors paired with innovations in technology have compelled restaurant executives to adapt their business models, operational processes and to deliver a better customer experience. This panel will discuss industry trends and how to succeed in the future of dining.

Moderator: Erin Levzow, VP of CRM / Loyalty, Hathway

Randy Murphy, CEO, Mama Fu’s
Ashley Ingle, Vice President of Marketing at Chuy’s Opco, Inc.
Taiya Ryan, Director of Marketing, Jamba Juice
Angelique Toschi, Digital & Social Media Manager, Shakey’s

11:00am

Fireside Chat

Myron Burke, Head of Emerging Technologies, Walmart

Q&A conducted by: Nick Worth, CMO, Selligent

11:30am

Success Story

Laura Reese, Director, Digital & Media, Church’s Chicken

12:00pm

Fireside Chat

Laura Reese, Director, Digital & Media, Church’s Chicken

Q&A conducted by: Monica Ho, Chief Marketing Officer, xAd

12:20pm

Fireside Chat

Farrah Bezner, Head of New Business Ventures, Mondelez International

Q&A conducted by: Billy Kramer, Head of Sales, Thunder

12:45pm

Fireside Chat

Jessica Spaulding, US Head of Healthy Snacking, Quaker, PepsiCo

Q&A conducted by: Dan Levy, Regional Vice President of Sales, Dstillery

1:15pm

Keynote – Buy A Lady A Drink – A Cause Marketing Story

Harry Lewis, VP Marketing, Stella Artois

2:00pm

Fireside Chat

Harry Lewis, VP Marketing, Stella Artois

Q&A conducted by: Cameron Fowler, Head of Southeast Region, Quantcast

2:15pm

It’s a Wrap!

Day 2

Outbrain Discovery Dialogue and Brunch

11:30am

Brunch

12:00pm

The Discovery Paradox: The New World of Never-Ending Choice

In the new world of never-ending choice, how do you get people to “discover” your content? For marketers, while the many distribution options (Facebook, Twitter, LinkedIn, discovery networks, search, and more) is a huge opportunity, it’s also a challenge. Where are top brands investing the majority of the time and how do they prioritize their time and budgets? Meanwhile, for publishers, how does the fractured ecosystem impact their traffic and their goals as a brand? In this panel, we’ll be talking to leaders from both the marketing and publishing industry about these challenges and more. They’ll tell us how their strategies have adapted to shifts in the digital landscape and offer insight into how they anticipate discovery will continue to impact their approaches in the year ahead.

Bart Boughton, SVP, Revenue Operations, Refinery29
Justin Montanino, Senior Director of Branded Content at New York Magazine, New York Media
Justin Soffer, VP, Marketing, Travelzoo
Matthew Starker, General Manager, Digital, Condé Nast

1:00pm

Reception

1:30pm

It’s a Wrap!

Day 3

Mastering Disruption — Hosted by Deep Focus and Moment Studio

2:30pm

Welcome

2:45pm

Owning the Future

Hear from professional risk-takers about how they figure out just which risks to take — and which mistakes to make.

Moderator: Ian Schafer, Founder and Chairman, Deep Focus

Kevin Kolleran, Managing Director, Slow Ventures
Ricky Engelberg, VP Brand Comms + Digital, Converse
Jason Hardi, Founder & CEO, Muzik
Shelley Zalis, CEO, The Female Quotient and Creator, The Girls’ Lounge

3:45pm

Disrupting Disruption

Join us as we explore how data-driven content is helping marketers take advantage of constantly evolving mobile and social behavior through a game show starring you!

Christina Cooksey, Director, Moment Studio
Alastair Cotterill, Global Head of The Studio at Pinterest
Ken Kraemer, CEO, Moment Studio

4:30pm

Cocktail Reception

5:00pm

It’s a Wrap!

Day 3

9:00am

Breakfast

9:30am

Welcome

Brandon Gutman, Co-Founder, Brand Innovators
Marc Sternberg, Co-Founder, Brand Innovators
David Teicher, Chief Content Officer, Brand Innovators

Host: Ted Rubin, Social Marketing Strategist, Keynote Speaker, Brand Evangelist and Acting CMO, Brand Innovators, author of Return on Relationship

9:35am

Content Marketing 2.0: From Boardroom to Newsroom

Looking out at 2017, this discussion will explore how the marketing and media industries will evolve as digital media and emerging technologies continue to drive every aspect of brand marketing and the marketing funnel in general. At once, social media is changing how brand build 1:1 relationships with their consumers; mobile is becoming the platform of choice for consuming media, entertainment, and for commerce; brands are publishing more original content than ever; and digital video continues to challenge television.

Lean in and learn how today’s foremost brand marketers are using new technologies and embracing new platforms like Virtual Reality and Augmented Reality, Snapchat, Facebook Live Video, and new digital and data tools to reach consumers.

Moderator: Chris Detert, EVP Marketing, Influential

Gustavo Leone, New Media Content Development & Distribution, Mattel
Beverly Jackson, VP, Social Media & Content Strategy, MGM Resorts
Megan Imbres, Director of Marketing, Americas, Australia, New Zealand, Netflix
Sabina Charfauros, Senior Social Media Strategist, Lexus
Constance Smith, Senior Digital Content Manager, Mars Chocolate North America

10:15am

Keynote

Barry Calpino, Vice President – Innovation Hothouse, Mondelez International

10:35am

Fear Not Our Machine Overlords: Machine Learning and Social Analytics

Carlos Barrero, Solutions Consultant, Crimson Hexagon

10:55am

Fireside Chat

Sarah Sachs, Director, Coca-Cola Freestyle Marketing at The Coca-Cola Company

Q&A conducted by: Jason Brenner, RVP, Sales, Verve

11:15am

Fireside Chat

Ryan Ostrom, Chief Digital Officer, KFC

Q&A conducted by: Liz Walton, VP, Marketing, Yext

11:40am

Keynote — What Brands Should Learn From Stand Up Comedians

Emerson Spartz, CEO, DOSE

Brands and agencies light money on fire every day with social strategies that don’t work. In this session, Emerson Spartz, CEO of Dose, argues that the future of brand advertising can be understood by studying the strategies used by comedians to test joke material. You will walk away understanding 12 simple tactics that will massively increase your performance on social.

12:00pm

Fireside Chat

Chris Curtin, Chief Brand & Innovation Marketing Officer, Visa

Q&A conducted by: James Gross, President and Co-Founder, Percolate

12:25pm

Innovation and Transformation: Disrupting Big Brands From The Inside Out

Moderator: Adam Meshekow, EVP Global Sales & Strategy, SITO Mobile

Dan Holm, Director, Digital Innovation, Bloomin Brands
Andrew Der, Head of Marketing, Verizon Ventures
Ruth Yomtoubian, Director, AT&T Foundry
Eric Swayne, Sr. Director, Fan Engagement, Funimation

12:55pm

Social Media 2017

The social media explosion over the past decade is arguably the most important paradigm shift in the history of brand marketing, to date. For the first time ever, consumers have a voice and the ability to establish an open and meaningful dialogue with their favorite brands. This new relationship has created a powerful tool and opportunity for brand marketers to build rapport and engage with their consumers on a 1:1 basis, 24 hours a day, seven days a week. Social has also provided brands with the a platform for turning their most loyal and avid fans into advocates and brand ambassadors; influential consumers who then leverage their social media channels and provide first hand references for their favorite brands.

We’re now at a point where new social channels emerge daily, each with its own audience and nuances, necessitating increasingly creative tactics to cut through the clutter and driving the development of digital tools to ensure social efforts are getting the right message to the right people.

How are the most successful brands in America successfully using social media to get a meaningful market advantage over their competitors? What’s the next big thing in social? Learn from the best.

Moderator: Bettina Hein, CEO, Pixability

Lisa Grimm, Associate Director, Social Media, Whole Foods
Dana Strokovsky, Social Marketing Manager, The Coca Cola Company
Ef Rodriguez, Director of Global Social, HTC
Kasey Skala, Digital & Social Media & Brand Integration, Virgin Mobile
Thea Neal, Social Media Lead, Hallmark
L. Michelle Smith, Director, Public Relations, AT&T Global Marketing Organization

1:35pm

Fireside Chat

Zach Overton, VP of Customer Experience & General Manager, 837, Samsung Electronics America

Q&A conducted by: Giles Palmer, Founder & CEO, Brandwatch

2:00pm

It’s a wrap!

Day 3

Sunday Brunch hosted by Dstillery

10:30am

Brunch

11:00am

Raising the Bar – New Dimensions in Brand Research

Join Dstillery and Kantar for an in-depth look at the new framework that has raised the bar on brand research and our understanding of the media and messaging that motivate micro-audiences. Learn how the evolution of brand research and audience insights is influencing everything from campaign strategy to brand management.

Gabriel Celis, VP, Client Services at Dstillery
Chris Conforti, Director of Partner Solutions, Kantar

11:45am

Networking

12:00noon

It’s a Wrap!

Day 3

Dynamic Signal’s Communications & Employee Engagement Event

1:00pm

Welcome

1:15pm

The State of Workplace Communications and Employee Advocacy

Communication professionals are struggling to keep employees engaged, aligned, and empowered- and legacy tools like intranets and email are no longer effective. In this panel we’ll take a look at the impact of disconnected employees, the challenges facing internal and external communications, and how technology is changing the way we communicate.

Moderator: Robyn Hannah, Global Communications, Dynamic Signal
JD Byrum, Digital Strategy, Sam’s Club Communications
Rich Pesce, Digital & Social Communications, Employee Advocacy, Capital One
Kimberly Page, Vice President, Employee Communications, Turner
Alex Wyllie, Social Media Strategist, IBM

1:50pm

Agencies, Communications, and Protecting Your Clients

It’s harder today than ever to be an agency leader. Clients are putting new pressures on their agencies to deliver more for less, to produce stronger results, to tell better stories and to drive organizational wide awareness of their work.

Leading agencies will examine the role of an agency as it relates to employee communications, how they protect client relationships with technology advancements, and share how they are leveraging technology to tackle the challenges they face today while engaging, informing, connecting, and activating their own employees and those of their clients.

Moderator: Adam Keats, VP, Strategic Partnerships, Dynamic Signal
Jenny Heinrich, SVP, Director, Influencer Marketing, Edelman
Bob Pearson, President, W20 Group
Michael Brito, GM, San Francisco, Head of US Digital, Lewis Global Communications
Jim Nickerson, VP and Innovation Lead, Weber Shandwick

2:20pm

Networking

2:30pm

It’s a Wrap!

AGENDA

What’s a Rich Text element?

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A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

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