May

2

2018

-

Brand Innovators Age of the Modern Marketer

Hosted by

Brand Innovators Age of the Modern Marketer

May

2

2018

-

Hosted by

Join us at MDC Partners as we get a private view into how the most modern and innovative marketers are navigating the world of big data, uncovering the insights that inform the decisions and creativity that make brands matter to consumers. We’ll dive into how marketers uncover the biggest opportunities, looking beyond the campaign to build brand platforms.

To register for the all events associated with this multi-day event, click the register button above or scroll down to the registration form below. You can register for individual events on their respective pages.

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Day 1

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Day 3

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AGENDA

8:00am

Breakfast hosted by MDC Partners

9:00am

Welcome

Brandon Gutman, Co-Founder, Brand Innovators
Marc Sternberg, Co-Founder, Brand Innovators
David Teicher, Editor and Chief Content Officer

9:10am

Opening Remarks

Ryan Linder, Chief Marketing Officer, MDC Partners

9:25am

Panel Discussion: Leveraging Data to Inform Media & Creative

Nicholas Hayes, Director of Brand and Global Advertising, Hotels.com
Emily Kalen, Sr. Manager, Media Strategy, Boxed
Jon Lombardo, Global Brand Strategy Lead, LinkedIn
Jessica Peltz-Zatulove, Partner, MDC Ventures
Mike Sallette, Head of Brand Media, Nestle Waters

Moderated by: Marc Guldimann, Founder & CEO, Parsec Media

10:00am

Fireside Chat

Brenley Higgins, US Media Director, American Express

Moderated by:Tom Hartman, VP, Video Solutions East, Innovid

10:20am

Keynote — 5 Ways to Transform Your Media Buying Strategy

What are the top things Marketers should be focused on to make their media dollars go 25% further? In this keynote hosted by Brad Simms of GALE, Brad will outline a small number of critical considerations that marketers need to keep in mind in order to win with data across media, creative and ways of working. Walk away from this discussion with a fresh perspective on media buying and the value of first party data.

Brad Simms, CEO & President, GALE

10:45am

Keynote

Dan Ackerman, Chief Revenue Officer, Samba TV

11:05am

Networking Break

11:20am

Fireside Chat

Vinny Rinaldi, Head of Addressable Media and Technology, The Hershey Company

Moderated by: Dan Ackerman, Chief Revenue Officer, Samba TV

11:45am

Keynote — Innovation 360 – A Glimpse Into The Future of Media

Amara’s Law states: we tend to overestimate the effect of a technology in the short run and underestimate the effect in the long run. Artificial intelligence, IoT, virtual/augmented realities, vocal assistants and chatbots – these are more than just buzzwords, they are immersive new mediums that are fundamentally changing consumer behavior. What use to be a test-and-learn opportunity may now be a crucial business strategy to stay relevant and profitable. How can marketers, as Wayne Gretzky once said, “skate to where the puck is going, not where it has been?”

Matt Maher, VP of Strategy and Innovation at Assembly, distills these complex technologies and provides real world applications and examples, taking us through the now and next of this new media landscape. He’ll focus on the evolution of communication, next-generation content, the internet of everything and adaptive analytics.

Matt Maher, VP, Strategy & Innovation, Assembly

12:10pm

Fireside Chat — ETRADE, a transformation case study

The journey toward game changing performance; using data and a smarter analytics infrastructure to drive growth.

Lauren Radcliffe, Vice President of Marketing, Media and Acquisition, E*TRADE Financial Corporation
Tracy-Ann Goodwin, EVP, Strategy & Client Relations, Media Assembly

Moderated by: Scott Hendrickson, SVP Sales, News IQ | News Corp

12:55pm

It’s a Wrap!

AGENDA

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

SPEAKERS

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VENUE

MDC Partners 745 5th Ave New York, NY 10151

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