McAfee Digital Innovation Day

Presented by

September 16, 2020

Note: This event is not open to the public, and is exclusively reserved for McAfee internal employees only.

AGENDA

*All Times Pacific Daylight Time

NOTE: This event is NOT open to the public, and is exclusively reserved for McAfee internal employees only.

9:00 am

Welcome Remarks

Sachin Puri, Vice President Growth Marketing

9:05 am

Innovation in Advertising & Media featuring MobileFuse

MobileFuse is the pioneer of moment based targeting for mobile display and video. Through its Mindset Targeting, MobileFuse combines environmental data with personalized creative to reach an attentive audience when they are more likely to be impacted by a brand’s advertisement. They recently extended this targeting to Digital Out of Home, so brands can now access all the "on the go" screens through their solutions.

10:00 am

Innovation in Advertising & Media featuring MiQ

MiQ is a programmatic media partner for marketers in all phases of the in-housing journey. From full-managed service to consulting on best-in-class trading strategies, our data science driven approach to programmatic advertising means we can deliver real business outcomes for our brand partners in an increasingly fragmented space.

11:00 am

Break

12:00 pm

Audience Personalization & Consumer Privacy featuring TBD

12:45 pm

Building Community & Content featuring Wattpad

Wattpad is the world's largest social storytelling platform with over 80M+ (14M+ US)  readers and writers & often called 'The Youtube for books', people come to Wattpad to write, discover and share stories about the things they love. Chances are you've heard of one of the 1,000 hit movies/books/tv shows produced from our content like The Kissing Booth on Netflix. 84% of our audience is GenZ & we reach 39% of US females 13-24.   Brands work with us in 3x ways: Custom Content Generation (either w/branded custom stories from our Starsor via Community Writing Contests, Media/Native Ad Suite & GenZ Consumer Insights.

1:30 pm

Building Community & Content featuring Flipboard

Flipboard is a content discovery platform that allows consumers to navigate, organize and personalize the content they care about most. Flipboard was founded as one place to discover all of your favorite content, delivering a deep view into everything from news to technology trends to food and travel inspiration. Over the years, in partnership with the world’s greatest publishers, they’ve built a curated experience with a plurality of voices, where people can find high quality stories on any interest, investing in their lives and their passions. Their mission is to advance conversation through important and influential stories that not only keep people informed, but also inspire them to engage, learn and lead.  Flipboard articles, videos, podcasts and products are curated every day for millions of people around the world.

2:30 pm

End of Program

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