Building a Challenger Brand Mindset: A Private Kellogg's Event
June 29, 2021
NOTE: This event is NOT open to the public, and is exclusively reserved for Kellogg's internal employees only.
In this private virtual summit for the Kellogg’s commercial team, we will discuss how building the mindset of a challenger brand can help to drive growth. We’ll hear from traditional challenger/DTC brands as well as historic brands that have successfully utilized a “challenger mindset” to inspire the Kellogg’s teams to take a new and different approach to winning in their category