Building a Challenger Brand Mindset: A Private Kellogg's Event

Presented by

June 29, 2021

NOTE: This event is NOT open to the public, and is exclusively reserved for Kellogg's internal employees only.

In this private virtual summit for the Kellogg’s commercial team, we will discuss how building the mindset of a challenger brand can help to drive growth. We’ll hear from traditional challenger/DTC brands as well as historic brands that have successfully utilized a “challenger mindset” to inspire the Kellogg’s teams to take a new and different approach to winning in their category

AGENDA

1:00pm ET

Welcome Remarks

1:10pm ET

Playing The Same Game But Thinking Smarter

Peter DeLuca, Chief Creative Officer, T-Mobile

Moderated By: Brett Wein, US Head of Vertical Sales, Snap

1:50pm ET

If You Can't Win The Game, Change The Game

Jenna Tanenbaum, Head of Growth Marketing, Who Gives A Crap

Barney Waters, President, K-Swiss

2:45pm ET

Going Head To Head with Your Competitor

Paloma Azulay, Global Chief Brand Officer, Burger King

3:25pm ET

Closing Remarks

SPEAKERS

SPONSORS

MARQUEE SPONSORS

TITLE SPONSORS

PREMIER SPONSOR

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NOTE: This event is NOT open to the public, and is exclusively reserved for Kellogg's internal employees only.

Thank you, your submission has been received. You will receive registration confirmation shortly.
Oops! Something went wrong while submitting the form.

REGISTER

By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors, who may send you relevant information about marketing and media innovation, from time-to-time.  You may opt-out at any time, by emailing meghan@brand-innovators.com.
Thank you, your submission has been received. You will receive registration confirmation from Zoom with login information.
Oops! Something went wrong while submitting the form.