Bose Virtual Summit

Presented by

September 24, 2020

NOTE: This event is NOT open to the public, and is exclusively reserved for Bose internal employees only.

We'll be bringing in innovative brand marketers and industry leaders to address topics like Media Measurement for Emerging Platforms, Tying Influencer Marketing to Commerce, and Channel Marketing & Retail Co-Marketing. To close the program, Brand Innovators Labs will be curating a group of top tier technology companies for a fast paced Innovation Demo Day to showcase and share insights into how they can help you address your challenges and objectives.

AGENDA

9:25am

Welcome & Opening Remarks

David Teicher, Chief Content Officer, Brand Innovators

Pat LaCroix, Director of Demand Generation, Global Consumer Marketing, Bose Corporation

9:30am

Fireside Chat - Channel Marketing & Retail Co-Marketing

Rosalyn Emerson, Director of Channel Marketing, Chobani

Katie Vogt, Director, Supplier Direct Marketing, Walgreens

Moderated By: Mike Swart, VP, Head of Shopper Marketing, ViacomCBS

10:05am

Fireside Chat - New Media Measurement Strategies

Travis Freeman, Global Head of Media, Uber

Junior Reyes, Head of Marketing, YouTube, TV, Programmatic and New Channels, Resident

Moderated By: Jamie Lowe, Senior Vice President, National Media Sales, Intersection

10:35am

Fireside Chat: Content to Commerce: Tying Influencer Marketing to The Bottom Line

Christine White, Director, Social and Content Marketing, Ulta Beauty

Moderated By: Ryan Detert, CEO, Influential

11:00am

Brand Innovators Labs: Innovation Day Demos

12:30pm

It's a Wrap!

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Bose Virtual Summit

September 24, 2020

AGENDA

9:25am

Welcome & Opening Remarks

9:30am

Fireside Chat - Channel Marketing & Retail Co-Marketing

10:05am

Fireside Chat - New Media Measurement Strategies

10:35am

Fireside Chat: Content to Commerce: Tying Influencer Marketing to The Bottom Line

11:00am

Brand Innovators Labs: Innovation Day Demos

12:30pm

It's a Wrap!

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