Adopting a Tentpole-Driven Strategy to Drive Effective Consumer Engagement

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June 30, 2021

NOTE: This event is NOT open to the public, and is exclusively reserved for Red Bull's internal employees only.

In this private virtual event for the entire North American Red Bull marketing team we will discuss how to utilize tentpole activations and successfully leverage the calendar to create consumer engagement. Join us as Kerry Scalora, Emily Hartmann, and Andrea Hopelain share their expertise and past successes on making the most of cultural phenomena, holidays and special events.


AGENDA

2:00pm ET

Welcome Remarks

Jesse Shapiro, Content & Community Lead, Brand Innovators

Jason Adelman, Vice President, Strategy & Partnership Development, Brand Innovators

2:05pm ET

Adopting a Tentpole-Driven Strategy to Drive Effective Consumer Engagement

Kerry Scalora, Director, Sports Marketing - Michelob ULTRA, Anheuser-Busch InBev

Emily Hartmann, Director Of Brand Marketing, Kroger

Andrea Hopelain, Senior Vice President, Global Brand Management, EA Sports, Electronic Arts

2:30pm ET

Closing Remarks

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NOTE: This event is NOT open to the public, and is exclusively reserved for Red Bull's internal employees only.

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REGISTER

By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors, who may send you relevant information about marketing and media innovation, from time-to-time.  You may opt-out at any time, by emailing meghan@brand-innovators.com.
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