Lindsay Ulrey

Vice President, Global Sports Experiences & Partnerships, American Express

Lindsay Ulrey currently serves as Vice President of Sports Experiences and Partnerships at American Express, overseeing key strategic partnerships for the brand including Wimbledon, US Open (tennis), the NBA, U.S. Open (golf) and the PGA Tour.   With a focus on putting the customer first and a passion for innovation, her activations with these properties have driven powerful business results and won notable industry awards including a Gold Clio. Prior to her current role, Lindsay also led partnerships in music, fashion and film at American Express including Coachella, Mercedes-Benz Fashion Week and Tribeca Film Festival.

Lindsay was named a “Marketer to Watch” by Sports Business Journal in 2019, “35 Under 35” by Event Marketer in 2018 and won the American Express Chairman’s Award for Innovation in 2017.   She was born and raised in Michigan and graduated with a BS from Cornell University and an MBA from the Ross School at the University of Michigan.  Lindsay resides in Manhattan’s Greenwich Village neighborhood and loves watching Michigan sports with fellow alumni in the city.