Jim Peters

Head of Brand Content and Alliances Marketing, Ford Motor Company

An agency veteran who converted to client side joining Ford early in 2010, Jim has been at Ford Motor Company 10 + years initially working to rebuild the Lincoln Brand before being selected in 2015 to join new Global Mobility Team focused on redefining the Consumer Experience at Ford Motor Company.  This included but not limited to the first real Mobile Application for Ford & Lincoln.  Re-joined US Marketing Team late in 2018 to lead the rejuvenation of strong Brand Partnerships and unique content programs for Ford in the US.