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Content
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CMO of the Week
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Super Bowl Advertising
Innovator Interviews
Entertainment
Restaurants
Sports & eSports
CPG
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Retail
DTC
Women in Marketing
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Behind the Brand
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Quote of the Day
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top 100 women
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Overview
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advisory board
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Contact
CMO of the Week
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CMO of the Week: Western Union's Bob Rupczynski
by
Dianna Dilworth
March 20, 2023
When Bob Rupczynski joined Western Union as chief marketing officer nine months ago and he was tasked with leading the brand evolution.
Previously Highlighted CMO's
CMO of the Week: Philips' Lorraine Barber-Miller
by
Dianna Dilworth
January 23, 2023
Lorraine Barber-Miller joined Philips as chief marketing & ecommerce officer three years ago with the goal to build a world class marketing and ecommerce platform that would differentiate the 130 year-old company as a leading health technology partner.
CMO of the Week: USTA's Amy Choyne
by
Dianna Dilworth
January 17, 2023
Amy Choyne joined the United States Tennis Association (USTA) for more than six years, most of which she spent as chief marketing officer. Recently, her role transitioned into the newly created chief brand officer position.
CMO of the Week: Sprinkles’ Michelle Wong
by
Dianna Dilworth
January 9, 2023
When Michelle Wong left the agency world in 2021 to join Sprinkles Bakeries and Picnik Restaurants as chief marketing officer, it was a sweet deal. Her mission has been to continue to cultivate the beloved cupcake brand.
CMO of the Week: Qualcomm's Don McGuire
by
Dianna Dilworth
January 3, 2023
It’s not quiet in the world of Qualcomm’s chief marketing officer Don McGuire. He finished 2022 with the launch of a major campaign starring Oscar hopeful Michelle Yeoh and is now hitting 2023 running with a big showing at CES.
CMO of the Week: Claire's Kristin Patrick
by
Dianna Dilworth
December 19, 2022
When Kristin Patrick joined Claire's as EVP and chief marketing officer in March 2021, she was excited about the turnaround opportunity at this iconic brand that has played a transformative role in so many people’s lives.
CMO of the Week: Mars’ Gabrielle Wesley
by
Dianna Dilworth
December 12, 2022
Gabrielle Wesley began working for Mars five years ago when she held the role of senior director of marketing in the $1 billion Mars Petcare segment working on brands including Cesar, Sheba and Pedigree brands.
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