For over 25 years, Frank Cooper’s name has been synonymous with cultural marketing.Following his early days as a music executive at Def Jam and Tommy Boy Records, a co-founding role of Urban Box Office and two years as a VP in the heyday of AOL...

Shortly after WPP named Mark Read CEO in 2018, the company announced a three-year turnaround strategy. It positioned itself as a “creative transformation” company with a simpler, more streamlined offering that prioritized creativity (in various forms), data and technology across its agencies...

For Jen Sey, pivoting Levi’s marketing strategy amid the coronavirus crisis was all about creating a respite for people. To generate some positivity in an otherwise unpredictable and fearful time, the global CMO at Levi Strauss & Co. tapped into something that’s deeply rooted in the brand’s DNA: music...