As one of America’s largest retailers, with over 9,000 locations nationwide, Walgreens has a sizable foundation for new and emerging brands to build an audience. Such was the strategy when the retailer joined forces in 2014 with UK pharmacy chain Boots to form the Walgreens Boots Alliance, with an emphasis on developing global beauty brands that could hold their weight next to the P&G, Unilever and L’Oreal staples that already fill their shelves.