CMO of the Week

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CMO of the Week: IHOP's Kieran Donahue

Dianna Dilworth

January 30, 2023

IHOP is celebrating its 65th anniversary this year and is balancing its modern marketing approach with its classic values. While the company is focused on delivering serving customers and franchisees, they are also experimenting with NFTs, crypto pancakes and TikTok.

Previously Highlighted CMO's

CMO of the Week: Philips' Lorraine Barber-Miller

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Dianna Dilworth

January 23, 2023

Lorraine Barber-Miller joined Philips as chief marketing & ecommerce officer three years ago with the goal to build a world class marketing and ecommerce platform that would differentiate the 130 year-old company as a leading health technology partner.

CMO of the Week: USTA's Amy Choyne

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Dianna Dilworth

January 17, 2023

Amy Choyne joined the United States Tennis Association (USTA) for more than six years, most of which she spent as chief marketing officer. Recently, her role transitioned into the newly created chief brand officer position.

CMO of the Week: Sprinkles’ Michelle Wong

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Dianna Dilworth

January 9, 2023

When Michelle Wong left the agency world in 2021 to join Sprinkles Bakeries and Picnik Restaurants as chief marketing officer, it was a sweet deal. Her mission has been to continue to cultivate the beloved cupcake brand.

CMO of the Week: Qualcomm's Don McGuire

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Dianna Dilworth

January 3, 2023

It’s not quiet in the world of Qualcomm’s chief marketing officer Don McGuire. He finished 2022 with the launch of a major campaign starring Oscar hopeful Michelle Yeoh and is now hitting 2023 running with a big showing at CES.

CMO of the Week: Claire's Kristin Patrick

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Dianna Dilworth

December 19, 2022

When Kristin Patrick joined Claire's as EVP and chief marketing officer in March 2021, she was excited about the turnaround opportunity at this iconic brand that has played a transformative role in so many people’s lives.

CMO of the Week: Mars’ Gabrielle Wesley

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Dianna Dilworth

December 12, 2022

Gabrielle Wesley began working for Mars five years ago when she held the role of senior director of marketing in the $1 billion Mars Petcare segment working on brands including Cesar, Sheba and Pedigree brands.

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