When Mehdi Tabrizi first joined the Portland, Oregon-based insurance company now known as Moda Health as its chief marketing officer in 2014, he got straight to work on a total brand overhaul. Previously known as Oregon Dental Services, Tabrizi helped find a new brand name and positioning to help the company become more consumer-facing. 

State Farm has long been one of the most active brands in live sports, allocating hundreds of millions of marketing dollars into league, naming-rights and broadcast sponsorships. But it took a confluence of events for the brand to finally place its first buy in the Super Bowl this February.

Fast-rising financial tech app Klarna may be headquartered in Stockholm, but like many of its fellow Swedish unicorn peers Spotify and H&M, the U.S. represents one of its greatest growth markets of the past several years. In the past 12 months alone, Klarna has doubled its U.S. customer base to more than 15 million users, who use the app to pay for goods and services in installments as an alternative to traditional credit cards.

As Chief Marketing Officer of IBM’s Watson Advertising and Weather; Developer Marketing, Randi Stipes oversees three very distinct business units: one dedicated to providing AI-based solutions for marketers, one centered around the world’s largest datasource for weather and the other focused on harnessing the power of coding to solve systemic societal issues.

As a legacy restaurant brand that turns 63 this June, Pizza Hut means a lot of different things to different generations. So when George Felix took the reins as chief marketing officer in January 2020, he wanted to find an umbrella concept to bring all the brand’s different iconography into the 2020s.

Vroom’s chief marketing officer Peter Scherr talks Super Bowl ad, upping his marketing spend on influencers and why touchless experiences will be here to stay even after the COVID-19 vaccine has been widely deployed.