As an eyecare provider with hundreds of stores nationwide, Pearle Vision has been less affected than most retail businesses in recent months in terms of being able to keep its doors open. But as COVID-19 cases continue to resurge in many states nationwide, the brand’s commitment to trust and safety has never been greater.

Michelle St. Jacques jumped into the deep end on her first day as Chief Marketing Officer at Molson Coors. It was February 2019, and the Super Bowl had aired just one day prior. During the Big Game, Anheuser-Busch InBev’s Bud Light aired an ad that accused Miller Lite and Coors Light, both under the Molson Coors umbrella, of using corn syrup in its recipes. 

Before joining Viacom CBS last October as BET’s Chief Marketing Officer, Kimberly Evans Paige spent more than two decades in the world of CPG beverage and beauty brands, including a 22-year career with The Coca-Cola Company and more recent stints as CMO at Coty and Chief Operating and Brand Officer at Sundial Brands...

Elizabeth Rutledge has been in the CMO role at American Express for nearly two and a half years. But the rest of her resume differs from her peers in one significant way: she’s been at the same company for nearly 30 years, an increasingly unusual occurrence at a time when so many marketers spend stints at various companies to reach the C-suite

Cesar Gueikian spent 20 years in the world of private equity before taking on his first marketing role as Gibson Brands, Inc.’s first Chief Merchant Officer in October 2018. The role was created as a result of an investment opportunity to save the iconic, 126-year-old music brand

Earlier this year, Andrea Zaretsky, Chief Marketing Officer at E*TRADE, oversaw a sizable campaign slated to launch during March Madness. But as COVID-19 reached across the country, it became clear the NCAA would not be able to proceed with the college basketball tournament as planned.